Brightedge

FEBRUARY 16, 2021

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. The SERP wasn’t relevant to the query. The aftermath of BERT.

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Google Long Tail Marketing Keywords FAQ 125

Conductor

APRIL 12, 2022

Page experience is a significant ranking factor that Google brought to the forefront with the release of their Core Web Vitals. Previously, when thinking about page experience, the primary focus was on the experience of mobile pages, but with Google’s latest update, the search landscape is shifting like sand in an hourglass.

Google 105

Google SERP Keywords SEO 105

Conductor

JULY 14, 2022

A quick refresher on Google core updates. Before we dive into the details, here’s a recap on key things to note with Google’s core updates : Google makes substantial improvements to overall ranking processes several times each year , which are referred to as core updates. Google will use MST Scale to rank images.

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Google Lead Scoring Lead Ranking Keywords 111

Conductor

SEPTEMBER 2, 2022

Google was hard at work throughout July and August, rolling out significant updates like the Helpful Content Update while also resolving widespread outages that occurred in early August. What’s new in the Google July and August 2022 updates. Google introduces helpful content update. Google began rolling out this update on Aug.

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Google Lead Scoring Lead Ranking SERP 59

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

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PR SEO Lead Ranking Lead Scoring 324

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. Digital marketers who are quick to play around with YouTube Shorts are almost certainly going to reap the benefits of Google’s market grab. There are other search engines besides Google.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

ClickZ

JULY 16, 2021

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Modern B2B

APRIL 18, 2024

SGE is Google’s latest AI development to enhance its search model. First announced at its annual I/O developer conference in May 2023, it’s currently being tested within Google Search Labs. This may be because Google wants to ensure SGE is fully compatible with its AI guiding principles before launch.

PPC 52

PPC SEO Marketing & Strategy SERP 52

seo.co

JANUARY 25, 2021

In the SERPs (as well as in life), the only constant is change. And, that’s exactly what the “Google Dance” is. The Google Dance is the algorithms way of testing a page’s ranking prowess. What Factors Impact the Google Dance? The Google Dance is most often evident for new pages.

SEO 72

SEO Google SERP Domain 72

ClearVoice

AUGUST 27, 2021

What are Google news results? Google news results, also known as the news box, or news block, is a widget that displays current stories relevant to a particular search query. Google news results example. The knowledge card is the first widget on this SERP. News box content is driven by trending stories. Click To Tweet.

Google 52

Google SERP Display Curation 52

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + The History of Google Sandbox. Google Sandbox is an idea that dates back to 2004. Is the Sandbox Penalty Real? +

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Google Effectiveness Domain CAN-SPAM 116

Conductor

NOVEMBER 4, 2021

The holiday season represents an enormous opportunity for marketing teams as consumers flock to Google to search for the latest, greatest, and trendiest must-have gifts. But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP. How will Google crawl my content?

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Traffic Features Marketing Websites Bandwidth 115

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. In February 2023, Google released a statement saying the algorithm will always prioritize quality content, regardless of if it was created by humans or AI. In 2022, 50% of U.S. Of course not.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Navigate the Channel

SEPTEMBER 23, 2021

This seems to happen every few months when Google, Bing, and Yahoo make adjustments to how they allow certain pages to rank on their platform. A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP).

SERP 119

SERP Keywords SEO Search Marketing 119

Content Standard

JUNE 12, 2020

If it seems like there’s always a new Google algorithm update to worry about, you’re not imagining things. On May 4, Google released a core update that shook up the SERPs to a 9.4 Then, only a few weeks later, Google announced yet another update in the works regarding page experience. seconds or less.

Lead Ranking 71

Lead Ranking Lead Scoring Google SERP 71

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? History of Google Shopping.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Brightedge

APRIL 21, 2021

Semantic search is the driving factor behind Google fully understanding a search. In late 2019, Google released a major algorithm update called BERT. For example, if a user searches for “pictures of a wave,” Google uses natural language processing to understand “a wave” and that the user is looking for a water wave.

Marketing AI 124

Marketing AI SEO SERP Intent 124

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.”

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Lead Ranking SERP Content CAN-SPAM 131

Unbounce

JUNE 15, 2023

Tech giants Microsoft and Google are starting to roll out AI to power their search engines, making the experience of looking for stuff online more intuitive. What happens if or when today’s search engine results page (SERP) goes away? At the forefront of this race to AI perfection sit Google and Microsoft. Let us pray.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Martech

MAY 3, 2023

How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. You will want to know if and where your site was listed on the results page. Get MarTech!

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Studies 120

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. It’s a common misconception that whenever Google releases a new update – be it Panda or Penguin – SEO becomes more complicated. If your business website isn’t mobile-friendly, you will struggle to be found on Google. billion in 2020.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Sharpspring

JANUARY 19, 2022

Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. Google engineers were inspired by the system scientists were using to rank scientific papers: The more other scientists were referencing that paper, the more weight it had.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. If you’re publishing anything online, figuring out what Google wants will only help your craft. To improve your pitches.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Conductor

JANUARY 9, 2023

Conductor has you covered for the latest news around ChatGPT, continuous scroll, the E-E-A-T update, and Google’s top trends release. Google E-E-A-T. The What: Google has updated their E-A-T acronym to be E-E-A-T. The Why: Google has stated that there are many untrustworthy pages out there with low E-E-A-T.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

Moz

MAY 21, 2019

Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Can Google transcribe audio content? We see evidence of this capability in the broader Google ecosystem. As early as April 2017, Google was testing suggested clips in YouTube videos.

SERP 58

SERP SEO Youtube Google 58

Brightedge

NOVEMBER 19, 2021

Have you noticed differences in the SERPs this year? When we looked at the types of results presented in the SERPs for the top domains, we noted some changes compared to prior years including increased local intent reflected across all market segments, fewer quick answers and more people also ask results.

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Webinar Metrics SEO SERP Tagging 135

RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. As of right now, we know how Google feels about using AI. It is predicted that by 2030, the AI market will be worth $1 trillion.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Contently

JANUARY 26, 2017

Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Google first refused requests then as well, only to later amend its algorithm.

Google 60

Google Paid Search Agency SERP Adwords 60

Webbiquity

SEPTEMBER 20, 2019

Note that WordPress runs on PHP and MySQL technologies, and regularly releases security updates. The search engine results pages (SERPs) are focused on content that is relevant and delivers excellent user experience, and this is where images come in. Use Google Search Console. Minimize image file size before you upload them.

SEO 165

SEO CMS Development Tips Lead Ranking 165

Moz

JULY 16, 2020

Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Today we're talking about the next official Google ranking factor — Core Web Vitals. Google makes hundreds of changes a year. Now it's joining a group of metrics that Google calls Page Experience signals. Howdy, Moz fans.

Google 81

Google API SERP Video Marketing 81

Moz

AUGUST 31, 2020

Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. Expect PA to keep pace with Google.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Moz

JULY 16, 2020

Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Today we're talking about the next official Google ranking factor — Core Web Vitals. Google makes hundreds of changes a year. Now it's joining a group of metrics that Google calls Page Experience signals. Howdy, Moz fans.

Google 81

Google API SERP Video Marketing 81

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. The Question and Answer feature can be seen when someone clicks on your business listing on Google.

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Features Google Optimization Business 75

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76