Google and Product - B2B Marketing Zone

Google SGE a top threat to brand and product search terms, study finds

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. of all search queries.

Studies

Studies Paid Search Agency Google Product

Google Search Ads 360 gains retail media capabilities

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

Paid Search Agency

Paid Search Agency Google Ads Media

Improve Your Google Ranking with Search Intent & Optimization

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? Or are they searching for a specific individual or business?

Intent

Intent Optimization Google SERP

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Branded versus Non-Branded Search.

Google

Google CTR Landing Pages Keywords

Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 5, 2022

Google updates search results for product review pages by listing an item's pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared first on Search Engine Journal.

Google

Google Product SEO

Antitrust trial over Google search set to open

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The defense.

Google

Google Ad brokers Search Marketing Privacy

Darwinism & Google SERPs As Product: Revisiting How Search Works via @sejournal, @jasonmbarnard

Search Engine Journal

AUGUST 18, 2021

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. The post Darwinism & Google SERPs As Product: Revisiting How Search Works appeared first on Search Engine Journal.

SERP

SERP Google Product SEO

How to Grow Your Audience With Google Search and Discover

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us.

Google

Google Keywords FAQ Custom Publishing

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Work Management

Google and Reddit Expand Partnership to Enhance Search Capabilities

ClickZ

FEBRUARY 25, 2024

In a move to bolster its Search business, Google has recently announced an expanded partnership with Reddit. Reddit’s platform, known for its breadth of authentic, human conversations and experiences, will now be more accessible to Google users, making it easier for them to benefit from the useful information available on Reddit.

Google

Google API Display User-Generated Content

Google: Out Of Stock Products May Impact Search Visibility via @sejournal, @MattGSouthern

Search Engine Journal

APRIL 4, 2022

Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. The post Google: Out Of Stock Products May Impact Search Visibility appeared first on Search Engine Journal.

Google

Google Product Marketing Websites SEO

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics

Analytics CTR Google Reachforce

Google Updates Product Structured Data Documentation via @sejournal, @martinibuster

Search Engine Journal

APRIL 18, 2023

Google updated the documentation for the product structured data to now include product returns policy markup The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.

Google

Google Product SEO

Google Search A/B Testing ChatGPT Alternative?

Convert

FEBRUARY 7, 2023

Before November 2022: “Google dominates the search engine market, no contest.” But the arrival of ChatGPT was so chaotic and challenging that concerns within Google rose up to a “ code red ” level. Just 2 months prior, Google had to admit that TikTok was a real competition , and now this?

Google

Google SERP Paid Search Agency Search Engine Marketing

Google Product Reviews Update Goes Live in Search Results via @sejournal, @MattGSouthern

Search Engine Journal

APRIL 8, 2021

Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries. The post Google Product Reviews Update Goes Live in Search Results appeared first on Search Engine Journal.

Google

Google Product Design Research

Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster

Search Engine Journal

MARCH 27, 2023

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.

Google

Google Impressions Product eCommerce

Google: Suggestions for Ranking Product Pages via @sejournal, @martinibuster

Search Engine Journal

JULY 29, 2021

Google's John Mueller offers suggestions on how to improve search visibility for product pages The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal.

Google

Google Product SEO

Google December 2021 Product Review Update via @sejournal, @martinibuster

Search Engine Journal

DECEMBER 1, 2021

Google announced the rollout of a Product Review Update that will last during three entire weeks. The post Google December 2021 Product Review Update appeared first on Search Engine Journal. Happy Holidays or bad timing?

Google

Google Product SEO

Google favors helpful content over search engine-first in new update

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. Danny Sullivan , Public Liaison for Search, Google. For a deep dive into these changes read this analysis on Search Engine Land. Why we care.

Google

Google Lead Scoring Lead Ranking Aggregators

Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 8, 2021

Google's John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. The post Google on Product Price As a Ranking Factor appeared first on Search Engine Journal.

Pricing

Pricing Price Google Product

The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Search Engine Journal

NOVEMBER 11, 2022

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

Google

Google Tools Product Best Practices

Google Enhances Search Results For “Deals” Queries via @sejournal, @MattGSouthern

Search Engine Journal

NOVEMBER 1, 2021

Google is now showing a new set of search results when people look for deals. All products with a "deals" badge are eligible to appear. The post Google Enhances Search Results For “Deals” Queries appeared first on Search Engine Journal.

Google

Google Product SEO

Six Successful Strategies for Voice Search Optimization

Webbiquity

OCTOBER 27, 2020

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular. Voice Search Optimization Strategies.

Optimization

Optimization Marketing & Strategy FAQ Long Tail Marketing

How to Build a Digital Product Brand That Lasts

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management

Digital Asset Management Product Brand Identity Branding

Google Makes It Easier To Get Products In The Shopping Tab via @sejournal, @MattGSouthern

Search Engine Journal

NOVEMBER 16, 2022

Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. The post Google Makes It Easier To Get Products In The Shopping Tab appeared first on Search Engine Journal.

Google

Google Product eCommerce SEO

Google Merchant Listing Experiences: Tips For Optimizing Product Pages via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 24, 2023

Google's Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing Product Pages appeared first on Search Engine Journal.

Optimization

Optimization Google Product Tips

Google Expands Eligibility for Product Rich Results via @sejournal, @martinibuster

Search Engine Journal

SEPTEMBER 14, 2022

Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results. The post Google Expands Eligibility for Product Rich Results appeared first on Search Engine Journal.

Product

Product Google Aggregators SEO

Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing

B2B Marketing Search Marketing B2B Google

Google Readying A Product Review Algorithm Update For August via @sejournal, @MattGSouthern

Search Engine Journal

AUGUST 18, 2022

Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out. The post Google Readying A Product Review Algorithm Update For August appeared first on Search Engine Journal.

Google

Google Product SEO

Google: Product Reviews Linking To Multiple Sellers May Get Boost via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 11, 2023

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple Sellers May Get Boost appeared first on Search Engine Journal.

Google

Google Product SEO

Google July 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

JULY 27, 2022

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Google

Google Product SEO

Google Cloud announces general availability of Retail Search

Martech

MARCH 30, 2022

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Retail search capabilities. Read next: How to build a search-first marketing strategy.

Google

Google Long Tail Marketing Merchandising Click Rate

ELI5: brand combination searches

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts. You’re surely aware of brand searches. You search for “amazon”; Google shows you results from amazon.com. SERP dynamics. Watch the

Brand Identity

Brand Identity Branding CTR API

Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools

Marketing Analytics Tools Marketing Automation Services Google Tools

Google Updates Product Structured Data Guidance via @sejournal, @martinibuster

Search Engine Journal

JUNE 27, 2022

Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results. The post Google Updates Product Structured Data Guidance appeared first on Search Engine Journal.

Google

Google Product High Quality Lead SEO

Google Search Results Explained: Sitelinks

ClearVoice

SEPTEMBER 3, 2021

What are Google sitelinks? Google sitelinks are links that appear underneath a search result to your content. They increase the chances that someone will click through to your website and pay for your product. Google sitelinks appear underneath a search result as two, four, or six links to other content on your site.

Google

Google Click Rate Display Paid Search Agency

11 realizations from testing Search Generative Experience

Kevin Indig

MAY 29, 2023

SEOmonitor's Product specialists will be there to help you in crafting the best pitch possible. I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Simple searches that yield direct answers today don't need AI.

Lead Ranking

Lead Ranking Generation Lead Scoring Forecasting

Your online reputation abhors a vacuum in Google search

Biznology

MAY 22, 2018

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. This results in not just a vacuum—which Google abhors—but in a black hole. Cygnus X-1.

Google

Google Work Management Lock-In Wikipedia

How To Help Google Rank Products With Duplicate Descriptions via @sejournal, @martinibuster

Search Engine Journal

JANUARY 8, 2022

Google's John Mueller answers what to do about duplicate descriptions for products that are different but similar The post How To Help Google Rank Products With Duplicate Descriptions appeared first on Search Engine Journal.

Google

Google Product SEO

Google Shopping Searches On Desktop Get More Visual via @sejournal, @MattGSouthern

Search Engine Journal

OCTOBER 20, 2022

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared first on Search Engine Journal.

Google

Google Ads Product SEO

Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing

B2B Marketing Search Marketing B2B Multi-Channel

5 Steps to GMB Products Set-Up via Google Product Editor via @sejournal, @clairecarlile

Search Engine Journal

SEPTEMBER 22, 2021

Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. The post 5 Steps to GMB Products Set-Up via Google Product Editor appeared first on Search Engine Journal. Here's how.

Product

Product Google Landing Pages Service

Google Rolls Out Short Titles For Product Ads via @sejournal, @brookeosmundson

Search Engine Journal

FEBRUARY 23, 2022

Google Merchant Center introduced a new attribute called the short title. The post Google Rolls Out Short Titles For Product Ads appeared first on Search Engine Journal. Learn how this differs from the title attribute and when to use it.

Google

Google Ads Product

Google Core & Product Review Updates Finish Rolling Out via @sejournal, @MattGSouthern

Search Engine Journal

SEPTEMBER 27, 2022

Google's recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish Rolling Out appeared first on Search Engine Journal.

Google

Google Product Companies SEO

Google SGE a top threat to brand and product search terms, study finds

Google Search Ads 360 gains retail media capabilities

Webinars

Trending Sources

Improve Your Google Ranking with Search Intent & Optimization

Webinars

4 Actionable Insights from Google Search Console Search Performance Reports

Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern

Antitrust trial over Google search set to open

Darwinism & Google SERPs As Product: Revisiting How Search Works via @sejournal, @jasonmbarnard

How to Grow Your Audience With Google Search and Discover

What’s the Best Alternative to Google Universal Analytics for SMBs?

Google and Reddit Expand Partnership to Enhance Search Capabilities

Google: Out Of Stock Products May Impact Search Visibility via @sejournal, @MattGSouthern

4 Actionable Insights from Google Search Console Search Analytics Reports

Google Updates Product Structured Data Documentation via @sejournal, @martinibuster

Google Search A/B Testing ChatGPT Alternative?

Google Product Reviews Update Goes Live in Search Results via @sejournal, @MattGSouthern

Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster

Google: Suggestions for Ranking Product Pages via @sejournal, @martinibuster

Google December 2021 Product Review Update via @sejournal, @martinibuster

Google favors helpful content over search engine-first in new update

Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern

The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Google Enhances Search Results For “Deals” Queries via @sejournal, @MattGSouthern

Six Successful Strategies for Voice Search Optimization

How to Build a Digital Product Brand That Lasts

Google Makes It Easier To Get Products In The Shopping Tab via @sejournal, @MattGSouthern

Google Merchant Listing Experiences: Tips For Optimizing Product Pages via @sejournal, @MattGSouthern

Google Expands Eligibility for Product Rich Results via @sejournal, @martinibuster

Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Google Readying A Product Review Algorithm Update For August via @sejournal, @MattGSouthern

Google: Product Reviews Linking To Multiple Sellers May Get Boost via @sejournal, @MattGSouthern

Google July 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Google Cloud announces general availability of Retail Search

ELI5: brand combination searches

Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

Google Updates Product Structured Data Guidance via @sejournal, @martinibuster

Google Search Results Explained: Sitelinks

11 realizations from testing Search Generative Experience

Your online reputation abhors a vacuum in Google search

How To Help Google Rank Products With Duplicate Descriptions via @sejournal, @martinibuster

Google Shopping Searches On Desktop Get More Visual via @sejournal, @MattGSouthern

Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

5 Steps to GMB Products Set-Up via Google Product Editor via @sejournal, @clairecarlile

Google Rolls Out Short Titles For Product Ads via @sejournal, @brookeosmundson

Google Core & Product Review Updates Finish Rolling Out via @sejournal, @MattGSouthern

Stay Connected