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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Starting with a template provides much needed direction so you can jump right into the work that matters. In this article, we’re sharing every social media marketing template we’ve ever made.

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How to Make Your Website “The Answer” in ChatGPT Queries

Webbiquity

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Consider using SEO writing tools to optimize your content for search; for example, Semrush include an SEO Content Template and On Page SEO Checker.

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Why the Consent Mode for Google Tags Is Huge for Privacy

Convert

Google Consent Mode is here and it’s a huge step forward for user privacy. What Is Google Consent Mode? Google announced the new Consent Mode to help bridge the gap between advertising and privacy. The Consent Mode changes the way Google tags behave based on the consent given by website visitors.

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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Unobserved data: How it works and why it matters.

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A guide to Google Analytics 4 for marketing agencies

Martech

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Yes and no. Why is that?

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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[Announcement] New Zapier Field Mapping to Supercharge Your Lead Generation

Optinmonster

Instead of focusing on the theory, let’s look at some clear examples of what you can do: Use lead data to target your prospects with Google, Facebook, or LinkedIn ads You can target or retarget leads with paid advertising on multiple platforms, to push them further down your marketing funnel. And all it takes is a few clicks.