Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 151

PR Google Press Public Relations 151

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. The effect of that one piece of content can even be reflected in Google search.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. PR: Top 100 Influencers & Brands Click To Tweet.

PR 100

PR PageRank Brand Identity Branding 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Done right, both social media engagement and influencer outreach are personal, person-to-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. These days, brand monitoring and social listening is something that can and should be automated. No need to search Google or Twitter every day to learn who is talking about you online.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 122

Social Media Work Management Marketing Management Media 122

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Social media holds the answers to some of your most pressing business questions. Defining the possibilities of social.

Social Marketing 113

Social Marketing Work Management Business Marketing Management 113

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Social Listening Deck (Sprout Social).

Social Media 118

Social Media Training Course Resources 118

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Marketing Craftmanship

JANUARY 5, 2012

For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Unfortunately, some companies assign this role to their PR department, whose staff members pose as anonymous employees, pumping out false praise and motivating detractors to post additional rants.

PR 100

PR Social Media Tools Media 100

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Social media is now the dominant channel for news coverage.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. He actually said to me, “No one searches at Google for a recruiting firm.” This is a very successful company. Unfortunately, “Leads. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases.

Link Building 120

Link Building PR SEO Ad Building 120

Marketing Insider Group

FEBRUARY 11, 2021

Growing Social Media. 2020 proved that anything can happen in the social media world, as Tiktok blew up seemingly overnight and carried with it anyone who was prepared for its rise. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Sword and the Script Media can help with B2B marketing, PR and social media. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” >>> Need an extra pair of hands?

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Public Relations 108

Public Relations Stats Work Management PR 108

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 74

Public Relations PR Press Conference 74

Convince & Convert

OCTOBER 30, 2014

You immediately go to all your social media profiles and share about it with a link. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. Over the next few days, you share the post again on social media, and continue to get shares from others as well.

SEO 167

SEO Correlation PageRank Social Media 167

Convince & Convert

OCTOBER 29, 2014

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. Type them into the Google Trends search bar. Or pulling out further, should your agency be thinking about growing in marketing, advertising, PR, sales, or social media?

Trends 152

Trends Google Advertising Agencies Paid Search Agency 152

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

Best Practices 129

Best Practices Top of Funnel Work Management PR 129

Martech

DECEMBER 19, 2023

That said, Apple and Google have both ended the practice of listening to recordings made by these devices. It is difficult to imagine a scenario where this doesn’t become a PR disaster. ” Why we care. Consumers have been suspicious of this happening since voice-activated devices and apps were first introduced.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? He also tells how to find the right online influencers, bloggers, and the social media savvy. Maximize coverage in blog posts and social media shares. Photo credit: zoxcleb.

Blogger 80

Blogger Outreach PR Public Relations 80

Marketing Insider Group

MAY 27, 2023

She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps. David Meerman Scott David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that it launched a successful speaking career that David is still cashing in on.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Martech

FEBRUARY 22, 2024

I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. Promo.com’s PromoAI Copilot, an end-to-end solution that serves as an AI content creator and social media manager. The company also launched prlinkr.com which creates PR SEO backlinks strategies. Now, on to this week’s releases.

Marketing AI 101

Marketing AI Marketing Automation Services Word of Mouth CPA 101

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. Paid social. — Sprout Social (@SproutSocial) May 12, 2022. Social channels.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98