KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Challenges in keeping up with new product launches and keyword expansion. What are Dynamic Search Ads? How can DSAs help B2B advertisers?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Go update them with new visuals and post text content.

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

KoMarketing Associates

MARCH 3, 2020

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. What do buyers not like in a product? Set Up Google Shopping Ads.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for. Brands, Styles, Types.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it.

PPC 283

PPC Paid Content eCommerce Allocation 283

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Also, make sure you use Google Trends alongside other marketing tools.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. billion per day.

Search Marketing 127

Search Marketing Paid Search Agency Planning PPC 127

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Valasys

SEPTEMBER 20, 2023

Digital marketing has existed now for many years. You can contact an excellent digital marketing agency in Utah if you’re based in that state and have a website you’d like to promote. You can contact an excellent digital marketing agency in Utah if you’re based in that state and have a website you’d like to promote.

Traffic 52

Traffic Paid Search Agency Advertising Agencies Banner Ads 52

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. We all know ads don’t work. The 3 Components of Content Marketing ROI.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Let’s look at an update.

Paid Content 62

Paid Content PPC Traffic SEO 62

Outbrain

NOVEMBER 16, 2022

Paid advertising. Or simply, paid. 45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Huptech Web

JANUARY 13, 2023

Table Of Contents. Google Ads Stats. Search Ads Stats. Mobile Ads Stats. Social Media Ads Stats. Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Google Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Digilant

SEPTEMBER 9, 2021

As marketers, we all know the importance of landing on the first page, ideally within the first five spots, of a search engine results page (SERP). Moz found that 71% of search traffic clicks on Google come from the first page of results, while some estimates say that is as high as 92%. App Installs. Shopping .

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. People are searching.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

APRIL 21, 2022

When launching your very first paid search campaign using Google Ads, getting your text ads to stand out can seem like a daunting task. Luckily, Google has equipped paid search experts with one more tool to help build a successful campaign: ad extensions ! What are Google Ad extensions?

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? You Google it. And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. Here’s how product listing ads can give your advertising strategy a boost.

Ads 115

Ads Optimization Product Mobile Advertising 115

Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. Another big benefit of using data-driven decision-making is content optimization, which allows you to create more content that actually resonates with your audience. Where Is My Website Traffic Coming From?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly?

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

SmartBug Media

JULY 22, 2022

In paid media, there are some things that are crucial to your account’s performance that can be easily missed, especially when you're just looking at just one part of the whole picture. Google Ads can be a little complex to navigate if you don’t fully know your way around. What is ad rank? Ad Position.

Correlation 88

Correlation Ads ROAS Cost Per Click 88