Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Google 164

Google Campaigns Case Study Case Studies 164

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time.

Cost per Acquisition 119

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 119

illumin

MARCH 5, 2024

For those keeping track or need a refresher: Google recently announced it’s gradually eliminating third-party cookies in all its platforms and servers. For instance, Apple has rolled out changes and updates to their mobile devices, releasing an IOS update where apps must ask users’ consent to be tracked.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

FEBRUARY 8, 2024

More customizable controls for managing double opt-in. 1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Stronger currency management with new currencies API.

Enterprise Management 90

Enterprise Management Sales Qualified Leads API Hubspot 90

Content Standard

AUGUST 24, 2021

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. A shift from opt-out to opt-in consent is making it more difficult to gain the approval required to use customer data.

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? From our case study: L-com Global Connectivity Case Study.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Your instruments may not properly pick up your prospects when they’re out of market. If people opt out, we respect that. Navigate ever-changing email privacy regulations. We don’t spam.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Biznology

DECEMBER 8, 2017

AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Not only is page load time a huge ranking factor, but there is widespread speculation that AMP is a ranking factor in itself, despite Google’s explicit denial that it is a ranking factor. And that’s okay.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Lead Scoring 182

BenchmarkONE

APRIL 14, 2020

Some marketers choose to create a popup with no opt-out option because of desperation. They believe that it’s better to pressure customers to subscribe or purchase, so they remove the option to back out. . For example, OptinMonster’s CTA button is blue, so it stands out against the white background of the page. .

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program. Opt-In Power. Image via Bhakti Chai. Embrace Yourself.

Opt-in 162

Opt-in Planning Word of Mouth Case Studies 162

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. It has also seen an uptick in playable ads — interactive ads that let users try out the core functionality of an app or game — like a free demo.

Mobile Advertising 109

Mobile Advertising Advertisements Advertising Ad Exchange 109

Smarte

NOVEMBER 10, 2021

It is legally binding and cannot be ignored or opted out of. Google was fined €50m because they were found guilty of not seeking consent of its users to use their data for targeted advertising campaigns. Data permission enforces managing content and email opt-ins. Why businesses should care about GDPR.

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

Optinmonster

FEBRUARY 15, 2024

You continue to build a relationship with that visitor based on the needs they expressed by opting in to your lead magnet. Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. You deliver the lead magnet.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

SmartBug Media

APRIL 24, 2023

The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems. The product itself is more broadly called facial tissue, yet many Americans opt to say Kleenex. The same philosophy can apply to your B2B company.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Martech

MARCH 20, 2024

But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products. A great example of this is a case study from St. Descriptive names (e.g., Hybrid names (e.g., Microsoft).

Enterprise Management 102

Enterprise Management Work Management Marketing Management Brand Identity 102

Optinmonster

JANUARY 29, 2024

This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. First, though, let’s take a look at the content marketing ROI formula.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Contently

APRIL 6, 2023

Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves. Tools like SurveyMonkey , Typeform , or Google Forms , make it easy to create engaging surveys, some of which offer pre-designed templates.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

Social Media 100

Social Media Google Media B2B 100

Biznology

APRIL 30, 2018

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. If your customer is less than satisfied, they’re ignored or get escorted (by private email or phone call) into a DMZ to deescalate tensions and work out differences. Here are five quick tips: 1. Embrace the danger.

Google 58

Google Work Management Marketing Management Guidelines 58

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. They are one of the least trusted companies out there today, and I can’t see any enterprise wanting to risk the trust of their employees, partners, and customers. “How?”

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs. While Unified ID 2.0

Multi-Touch Attribution 106

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 106

Martech

SEPTEMBER 6, 2022

Read next: Study finds iOS 15 is inflating email open rates. According to Adjust, this new gain in market share can be traced back to conversion data, where even the limited number of opted-in iOS users compared to Android are yielding more revenue through larger average order sizes. Optimize goals on Google Analytics.

Privacy 107

Privacy Advertisements Advertising Tips 107

Only B2B

DECEMBER 24, 2020

Hence, go for google analytics and search engines, and find out what type of searches is appearing for the product. The study, study, and study. You should jump out of your comfort pool to grab the best path to attract more leads. For instance, you want to market your eBook which platform would you opt for?

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. They make great talking points or case studies when talking to your boss, client, or team about blogger outreach that works. Look no further than this Huggies case study.

Blogger 154

Blogger Outreach Case Study Case Studies 154

ClickZ

AUGUST 27, 2020

As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. Web push notifications are initiated via an opt-in prompt in the user’s browser. Users simply click “allow” to opt in. Facebook/Google ads). A brief overview of web push notifications.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. These days, brands are thinking out of the box and partnering with influencers who can make their backlinks look authentic. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Tech giants such as Apple and Google are in part so successful because of the trust built within their enormous user base. 95% of people surveyed wanted companies to give options to opt out of certain types of information collected about them, how it can be used and/or what can be shared with others” — Consumer Policy Research Center.

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

Liveintent

NOVEMBER 2, 2021

Once the pandemic hit and Google announced the deprecation of the third-party cookie , however, the value of email as an owned, opt-in channel kicked into overdrive. ” A 2021 LiveIntent study also found that nine in 10 advertisers see newsletters as a valuable way to reach their target audiences and personalize communication.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Optinmonster

MARCH 4, 2024

Here are some benefits that stand out: Improved User Experience: By understanding what resonates with your target audience, you can tailor experiences that meet their needs and preferences, leading to a more engaging and satisfying interaction with your brand. Why Should You Run a Split Test?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Vision6

OCTOBER 4, 2023

Studies have shown that 59% of people unsubscribe from email lists because they receive too many emails. Privacy concerns: Some subscribers may be concerned about their data privacy and opt out of your email marketing list as an additional precaution. It should stand out, making it effortless to locate.

Opt-out 52

Opt-out Ad Frequency Opt-in Ideal Customer Profiles 52

seo.co

JUNE 7, 2021

When you have figured out who you want to reach the most, you can write content that speaks to them. It’s the same thing on your site when people see the contact form; many don’t want to reach out. This is a better experience for the user, so they are more likely to reach out. Also, use the User Flow Tool in Google Analytics.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Valasys

APRIL 19, 2023

Let’s study something more about it. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 This can help you weed out those who are just browsing or not the right fit for your business, leading to a higher percentage of sales-qualified leads. for every dollar spent.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Brightedge

MARCH 10, 2022

For example, “ Mobilegeddon ” is the anchor text in the following sentence: Google rolled out Mobilegeddon on April 21, 2015. Anchor text is important because Google and other search engines use it to determine what pages are about, which in turn affects the terms they rank for. Why Is Anchor Text Important?

Long Tail Marketing 59

Long Tail Marketing Opt-out Keywords Opt-in 59

Convert

SEPTEMBER 4, 2020

Collecting these data points used to be a matter of just grabbing all of it and later figuring out what you actually need. A visitor needs to actively consent, meaning there has to be a clear action of opting in (no pre-checked boxes). Based upon a study , 56.6% Based upon a study , 56.6%

Analytics 83

Analytics Banners Privacy Allocation 83

Unbounce

JANUARY 13, 2022

In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Users can now opt out of tracking across apps—heck, they’re invited to—which means you’ll be missing out on a lot of data to retarget your prospects.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Free SEO analytics reports are available from Google Analytics. Publish And Promote More Case Studies. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118