Scoop.it

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume.

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Curation Newsletter Content Deliverability 79

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year? Zero-click search.

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Marketing AI Trends B2B Marketing SWOT 193

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

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Paid Content Budget Programs Research Marketing Analytics Tools 256

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

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Work Management Paid Content B2B Marketing Trends 62

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

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Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! Brands that write with the reader in mind and offer value are rewarded by the Google algorithm above those who only write for search engine rankings. Which explains why email newsletters are used to provide information by three out of four B2B marketers. You guessed it, right?

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B2B Marketing Trends Planning Paid Search Agency 126

Contently

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Google ditches third-party cookies in Chrome in 2022 Data analysts, marketers and digital advertisers will have to start planning for the end of third-party tracking cookies in Chrome and start relying on first-party data and learning.

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Trends Planning Work Management Contingency Planning 157

Metadata

MARCH 10, 2021

And yes, this is the February customer newsletter. We also released the anonymized data set in Google Data Studio so you can find relevant benchmarks based on your industry and company size. The post February Customer Newsletter appeared first on Metadata.io. Yes, it’s March 10th. New messaging, new website, new everything.

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The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Who is visiting my website?

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics SEO Google 111

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date: Being successful in the marketing field requires staying up-to-date on the latest marketing trends and developments. Google Alerts. Industry Blogs and Newsletters.

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Allocation Privacy Peer-to-peer Ethics 187

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

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Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

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FMG Suite

JANUARY 11, 2022

For today’s “Trending This Tuesday” blog we are sharing newsletter best practices for advisors, how to align your tech stack with your organization, planning with purpose a whole lot more. Newsletter Best Practices for Financial Advisors via Advisorpedia. Happy Tuesday! Let’s dive right in! Always test.

Trends 52

Trends Budget Programs Newsletter Planning 52

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content will dominate the content marketing trends in 2020. The post Top Content Marketing Trends for 2020 appeared first on Scoop.it

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Trends Content Marketing Content Curation 93

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This article aims to dissect the implications of these changes on your professional endeavors.

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Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” Google acquired a product in 2005 called Urchin.

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Marketing Analytics Tools Analytics Google Enterprise Management 97

Contently

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online. Incentivize them with gift cards and other rewards.

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Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

SmartBrief - Marketing

JUNE 7, 2023

In this article, we’ll draw on experiences creating content for brands like Google, Coinbase, Twitter, Amazon, Microsoft and many more and isolate the common threads that lead to engaging readable content. Say you’re writing a newsletter. Again, the fact that they subscribed to your newsletter shows you they want to read.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. But what about Google Discover? Make sure to sign up for our newsletter to get our monthly recap of traffic trends first!

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Traffic Trends Aggregators Domain 94

Sharpspring

NOVEMBER 17, 2020

Competition among businesses grows more fiercely each year, and with new trends and advanced technologies constantly evolving, it can be tough to stay on top of the latest marketing methods. For this coming year, a few emerging business trends are predicted to gain a lot of traction. Trend #1: Automated Campaigns.

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Marketing AI Trends Automation Campaigns 65

Parse.ly

DECEMBER 9, 2019

We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019? Our original predictions were not just about big growth trends.

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Trends Aggregators Stats Privacy 89

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. Not convinced? We have proof!

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Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Conversion tracking: It helps track conversions, such as form submissions, purchases, or newsletter sign-ups, providing insights into the effectiveness of your marketing efforts.

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Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

QuanticMind

JULY 7, 2023

And what trends, data, and forecasts are driving your holiday planning needs? Invite Data to Your Holiday (First-)Party For some, “Christmas in July” means Google Analytics 4 is in, and Universal Analytics is all but out. Have an e-newsletter? What does that planning entail? Happy holiday campaigning!

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Customer Experience Matrix

DECEMBER 13, 2020

The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items for that newsletter isn’t random. walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

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Resources Advertising Agencies Paid Search Agency Newsletter 106

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

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Lead Ranking Marketing AI Process SEO 201

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

ClearVoice

MARCH 14, 2024

For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms. Leverage your email newsletters to promote content such as podcasts and videos from other platforms. Google Analytics. Segment your email list.

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Distribution Marketing AI Email Marketing Marketing Strategy 98

The Point

OCTOBER 29, 2021

One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts. Responding to those specific companies, by name (“Hey Google! Driving Blog & Newsletter Subscriptions. I can help.”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Buffer

JANUARY 18, 2023

Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. How it helps : If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Marketing Insider Group

MAY 30, 2023

6 Ways Small Businesses Can Use AI in Small Business Marketing Here’s how to take advantage of AI for small business marketing and create a strategy that your audience, Google’s algorithm, and AI machines love. It’s highly accurate, and can be installed as an extension for Google Chrome for your convenience.

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Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 260

Marketing Insider Group

SEPTEMBER 12, 2023

Now, let’s consider a key aspect of modern SEO : Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) requirements. Image Source: Fat Joe In order to provide users with high-quality, reliable content , Google highlights the importance of these four factors.

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Marketing AI Distribution Content Marketing Content 273

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

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Trends Planning Paid Search Agency Amazon 101