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What Is Return on Ad Spend (ROAS)?

ClearVoice

Return on ad spend, also known as ROAS, measures the financial results of paid ads you’ve placed for your business. ROAS is similar to return on investment , though it’s more specific. Your ROAS shows you the success of exact metrics such as campaigns, ads and even keywords. Improve your Google quality score.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. For mobile apps, the behavior is similar.

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How to build a hyper-precise audience-first ad campaign

Martech

Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Third-party data providers allow advertisers to target high-value audience clusters for demographic and behavioral attributes such as age, income, interests and location. What is hyper-precision targeting?

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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IronSource launches new ad platform for app-focused mobile campaigns

Martech

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna. What it does.