Industrial Marketing Today

article thumbnail

Manufacturing Marketing in the Age of Industry 4.0

Industrial Marketing Today

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

article thumbnail

Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 New Google Algorithm Changes Announced

Industrial Marketing Today

Google changing its search algorithms is not news to most SEO experts. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What this means to industrial marketers: On-page SEO will now require more than just an optimized Title tag and text-based drop-down menus.

article thumbnail

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.

article thumbnail

Top 10 Industrial Marketing Posts of 2016

Industrial Marketing Today

I’ve compiled the top 10 posts on industrial marketing. The ranking is based on various parameters from Google Analytics. The interesting thing to […] The post Top 10 Industrial Marketing Posts of 2016 by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

article thumbnail

Top 12 Industrial Marketing Posts of 2014

Industrial Marketing Today

It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.]

article thumbnail

SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Industrial Marketing Today

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary.