B2B Marketing Traction

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Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. We marketers love tracking website traffic and our offline marketing. A great way to track offline marketing such as ads or articles is to create landing pages, so we may have created a lot of them.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. This is Google’s recommended solution.

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How to Use Google for Market Research

B2B Marketing Traction

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

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How to Use Google for Market Research

B2B Marketing Traction

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100
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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan. They work! ).

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