Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

NOVEMBER 29, 2009

She asked a bunch of B2B marketing experts for their predictions for 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Are you shoring up those marketing techniques that are tried and true? Cost per lead? Leads per marketing event (blogs, tweets, whitepapers)?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. and Jive Genius.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. The first lead came in during the first six hours of going live. Don't start/stop.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

JANUARY 25, 2017

The sales and marketing industry is flooded with events, conferences, web events, you name it. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. damphoux : Green Leads has been doing Everything Account Based for years, why move the word "Everything" to the back end?

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Without constant attention to this challenge, marketers will continue to struggle. Times have changed in the world of outbound marketing.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

AUGUST 23, 2013

Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. Getting that conversation going has been revolutionized with Inbound Marketing. Score your inbound leads.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JUNE 3, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 5, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. nedelsha : RT @annekeseley : All Sales 2.0

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads. damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20. Sales20Conf : What about sales & marketing sharing compensation plans.

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” Marketers need to make a similar shift. Great post Chris.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. Marketers need to make a similar shift.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

JANUARY 21, 2010

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

MARCH 29, 2010

Over the past four months Green Leads has been starting new reps on the first Monday of each month. Green Leads Culture - People fitting in is a big part of our success strategy. Conversational Selling - Boiler rooms don't have conversations, and Green Leads is no boiler room. We have to have our reps deliver.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

JUNE 8, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. Marketing is about relationships 3. require a login,else stay open Last, but my favorite (yes, from me, but it was Karin that said it): damphoux : Karin McEwen, Mathworks: What is the most effective lead gen program? More tomorrow. with special guest.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 15, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

MARCH 1, 2010

Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. The sick part.when you type "appointment setting" in google, they show up on page one. The dupe : I got an unsolicited calendar invite in my inbox with a bridge number, date and time.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

NOVEMBER 22, 2009

Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. The sick part.when you type "appointment setting" in google , they show up on page one. The scam : I got an unsolicited calendar invite in my inbox with a bridge number, date and time.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

SEPTEMBER 22, 2008

As many of you know, Green Leads (our business) has built into our company mission to be green in as many ways as possible. Other than the obvious phone call, we employ a great deal of IM , Skype Video Conferencing , Google Apps for document sharing and group discussions.

Companies 100

Companies Skype Tagging Efficiency 100

Smashmouth Marketing

DECEMBER 20, 2008

an anti-social marketing tactic? Off the top of my head I can think of 6 forms of what some would call Social Spamming: Volume Tweets: I see thousands of tweets per day, and although I don't have time to read them all, by using Tweetdeck , Google Reader , Twitter Search and even #hashtags , I am able to filter the good stuff to the top.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 26, 2008

an anti-social marketing tactic? Off the top of my head I can think of 6 forms of what some would call Social Spamming: Volume Tweets: I see thousands of tweets per day, and although I don't have time to read them all, by using Tweetdeck , Google Reader , Twitter Search and even #hashtags , I am able to filter the good stuff to the top.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

MARCH 18, 2004

Both lead to water-related diseases -- nearly four million child deaths each year, or 11,000 children each day. With just two Google searches I came across reports of water access problems in Mississippi , the Appalachian region, even Alaska with all her surface water still suffers from issues. What defines access?

Paper 100

Paper Studies Purchase Google 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Aaron: Run, fast? Just kidding, of course. Mike: Social Media.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100