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Friday, July 20, 2007
I've used Google and randomly chose the search query "software integration". That doesn't make sense coming from a Google search query! Tags: lead conversion search Google Does your website have a home page? site can now have multiple home pages depending on what search query was used to end up on your website. Now what?
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Thursday, September 20, 2007
It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? 1.2%, 1%-2% and 3%-5%.
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Wednesday, May 26, 2010
Use LinkedIn Effectively Your Network News Keep LinkedIn Clean With all the momentum, I thought I would share another LinkedIn tip, use Google to search the public profiles. Google using the site:linkedin.com parameter. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness.
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Saturday, April 24, 2010
Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. So who is Google’s revolutionary visionary?
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Tuesday, May 27, 2008
Google is screwed up. Yes, our friend Google is in need of.an As Jaan Kanellis recently wrote in Google Previous Query Reason For Crazy Google Rankings? To an increasing degree over the last couple of months, however, Google returns very different results than the other leading search engines, even when the others agree.
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Wednesday, February 6, 2008
If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. Search for anything you want (here's a good one: "Google Rocks"). The best news is that it's easy to implement Google Custom Search Engine and it's FREE. I've got a fairly simple solution.
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Monday, February 2, 2009
Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. The key is to closely track the referring sources for the incoming leads and the conversion rates. Copyright 2007 by noblelgnoble. Measure What Counts. Tweetburner. Conclusion.
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Friday, January 22, 2010
wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR.
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Tuesday, March 16, 2010
Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. In Google, negative keywords can be deployed at the both the campaign and ad group level. Have suggestions for other useful negative keywords? career.
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Wednesday, April 22, 2009
Whatever shows up on Google is the permanent public record of your life. Yesterday, Google released a new product called Google Me. If you simply enter the word "me" in the Google search bar, you'll be given an opportunity to establish a profile on YOUR terms and contribute to your online identity. until now.
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