I've used Google and randomly chose the search query "software integration". That doesn't make sense coming from a Google search query! Tags: Google , side pages , software integration , landing pages best practices , Imedia , search engine optimization , SEO ...Tags: Tags: lead conversion search Googl Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were.

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media.

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories.

Google is screwed up. Yes, our friend Google is in need of...an As Jaan Kanellis recently wrote in Google Previous Query Reason For Crazy Google Rankings? To an increasing degree over the last couple of months, however, Google returns very different results than the other leading search engines, even when the others agree. I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern.

wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. Image by LollyKnit via Flickr I

While ad equivalence can be used too, I’m not a fan of this method as I point out in my next bullet point. Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. The key is to closely track the referring sources for the incoming leads and the conversion rates. Copyright 2007 by noblelgnoble This is the sixth post in a 6 part series on how I using social media.

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. Search for anything you want (here's a good one: "Google Rocks"). What I like about this is that you don't need to worry about the design of the search results pages and you get the power and authority of Google on your site. Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

MySpace and Facebook sign real-time search deals with Google Google Announces New Offerings in Real-Time, Mobile and Social Search Google Removes Page Rank from the Webmaster Tools Brightcove by Google - $500-$700 million Here is our 2009 year in review.  Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news.

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable

It's been proven that archived webinars can generate more leads then the actual live event. In this way, you can reuse your marketing materials as much as possible. Reuse all of your marketing materials in your lead nurturing efforts . Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign.