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What is a Dofollow Link?

Hubspot

Gone are the wild, wild west days of the World Wide Web where keyword spamming and content stuffing were the norm to drive search engine interest. Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

Determine your most valuable, relevant, opportunistic keywords. When finding your content marketing partners, you have to start with the foundation of all content marketing – keywords. Keywords can make or break your efforts. Focusing on general keywords gets you lost in the shuffle.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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14 Local SEO Strategies & Tips

seo.co

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.” Why’s that?

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Top Educational Resources for Content & SEO Team Alignment

Conductor

Over time, low rankings lead to a decline in organic visitors and pageviews to your site, reducing your brand’s visibility online. Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Keyword Research.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. This can be incredibly beneficial for obtaining greater keyword relevance by cross-linking related content. Articles & Bylines. What About NoFollow?