Webbiquity

OCTOBER 22, 2021

Use targeted keywords. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Return to Google for competitive analysis.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. After you’re done researching keywords, prepare a list of articles you want to create.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? But It Works Nicely.

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. Currently, there are over 4.2 billion units.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Webbiquity

JULY 25, 2023

What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic? If you’ve planned out your keyword strategy carefully, this shouldn’t be an issue.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

NOVEMBER 21, 2021

A simple yet powerful competitive intelligence tool that shows how a brand and competitors are performing in paid and organic search on Google and Yandex, in multiple countries. It’s also valuable for keyword research. The Deal: New users: 40% off a 6- or 12-month plan. The Dates: November 15 – December 17. Video Editing.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

JANUARY 28, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Which tools beyond the most common are most useful for developing target keyword lists?

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

DECEMBER 19, 2023

. #8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. Share Of Voice.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

APRIL 11, 2023

By analyzing data points like keyword usage, readability levels, grammar accuracy, etc., While there is some debate about how Google will treat (and rank) AI-generated content, even proponents of AI content tools acknowledge that: “Will Google penalize my AI-generated content?

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

DECEMBER 9, 2020

According to research, the top three search results on Google get 50% of all clicks. Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking. You can also check the mobile-friendliness of your website using Google’s Mobile-Friendly Test.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

NOVEMBER 23, 2020

Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. The Dates: now through November 27 (for new users). Search Engine Optimization (SEO). Long Tail Pro.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

JUNE 5, 2019

Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.

SEO 159

SEO Tools Paid Search Agency API 159

Webbiquity

DECEMBER 13, 2021

A simple yet powerful competitive intelligence tool that shows how a brand and competitors are performing in paid and organic search on Google and Yandex, in multiple countries. It’s also valuable for keyword research. The Deal: New users: 40% off a 6- or 12-month plan.

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Webbiquity

MARCH 16, 2020

Utilize keywords. One of the most useful filters is keywords. You can add any keyword, just as you would on a Google search, and the search results will include any profile or company page with those words. Even though it’s geared toward salespeople, it has tools perfect for marketing. Company Headcount. Company size.

Linkedin 243

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 243

Webbiquity

MAY 28, 2013

update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. SEO practitioners who cling to outmoded tactics like keyword stuffing and link buying are likely to react like Hem, feeling victimized by their loss of cheese. search engine optimization SEO Spencer Johnson who moved my cheese WPO'

Google 100

Google Adwords Allocation Marketing Automation Services 100

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. How do the new keyword targeting options work? New keyword targeting feature rolling out globally by Google Inside AdWords.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

AUGUST 7, 2020

Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. Even in normal times, 16% to 20% of searches are for phrases Google has never seen before. Scale Without Added Costs.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

AUGUST 7, 2018

Mention “web analytics” and most marketers think immediately of Google Analytics. While Mint and Open Web Analytics offer capabilities similar to Google Analytics, most designed to supplement and extend the capabilities of Google’s offering rather than replace it. Google Analytics is nearly universal.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

MARCH 9, 2021

To enable that flexibility, utilize a combination of different types of tools for designing and optimizing websites , from tools for colors, font, and icons to plugins to keyword research apps. But because Google now uses mobile-first indexing for most websites, this also plays a critical role in SEO.

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” Blogging is the quickest way to generate a lot of keyword dense well optimized pages on your site around your keywords. Wouldn’t it be great to rank on the first page of Google for IT recruiting in a year or so. Social Media.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

SEPTEMBER 11, 2020

For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches. Make sure to include important keywords in your content reflecting your location and the type of business that you run.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

AUGUST 17, 2021

In this post, Moss Clement explains how to develop a Pinning strategy for your business to elevate awareness and hone in on advantages through keywords. If you want to gain Pinterest followers, here are some tips, also incorporating keyword strategy, from Louise Meyers. What good is knowledge if you cannot share it with others?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

MARCH 30, 2021

Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. With strong underlying links between SEO and voice assistants, voice search can effectively be leveraged for generating local leads.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

SEPTEMBER 20, 2019

But it also offers a free version of the Yoast SEO plug-with limited, but still highly useful, functionality that lets you use one focus keyword with guidance on your post’s readability and SEO scores. This is critical for the success of your website because for typical Google searches, most of the top results include AMP-enabled sites.

SEO 165

SEO CMS Development Tips Lead Scoring 165

Webbiquity

OCTOBER 17, 2019

Rather than typing keywords into a search engine, voice search lets users verbally state their query into a device such as a smart speaker (e.g. the Google Home) or a virtual assistant (e.g. What is Voice Search? Apple’s Siri).

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Webbiquity

MARCH 28, 2023

Image credit: eachnight Notice also the great choice of laser-precise keywords. Your audience expects it, Google loves it, and your competitors are already producing it. It is detailed but easy to read, informative without being dull, and most importantly, it’s well-formatted and easily skimmable.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Google continues to put more emphasis on mobile-friendly websites. Guest post by Nathan Elly.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. To make your SEO work, focus on optimizing your site for relevant keywords. Advertise your products on other sites within the Google network. Use Google Analytics to track the number of visitors to your website. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MAY 4, 2017

Predictive analytics also gets a massive boost, because with the IoT, consumer marketers (and with the Industrial Internet of Things— the IIoT —B2B marketers) can access information beyond what is possible with programs like SEMrush or Google Analytics. Search, Social, and the IoT. No longer is this always the case. Convenient or Creepy?

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235