KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. We often see definitions appear for “what is” queries.

Features 165

Features Google B2B Marketing Top of Funnel 165

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool.

SERP 53

SERP Paid Content Traffic Features 53

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. Video is by far one of the more popular marketing tools available. Google Ads. Or simply, paid. YouTube Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Mobile-friendly sites will show up higher in search results. Let’s go over some basics.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Information Feed Ads.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you do any online marketing, then the odds are you have some basic understanding of SEO. The secret to SEO is that Google uses countless factors to determine website rankings.

SEO 134

SEO Optimization Tips Lead Scoring 134

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Analyze the Existing SERPs. The top reasons? Small teams and lack of time.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. SEO isn’t a static setup but a dynamic process adapting to the ever-evolving search engine algorithms and online market trends.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed. Here's what the current Google Discover design looks like: Source: Google.

Google 74

Google Paid Search Agency Mobile Marketing Marketing & Strategy 74

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. As a search marketer, there is always some element of uncertainty due to changes that are completely out of our control. Google updates its search algorithm hundreds of times each year. How has Google changed over time?

SEO 121

SEO Ad Frequency Content Keywords 121

Moz

MARCH 15, 2020

The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”. The answer: through Google Maps marketing. What is Google My Business?

Lead Scoring 74

Lead Scoring Lead Ranking Google Ideal Customer Profiles 74

KoMarketing Associates

MARCH 12, 2019

This is especially valuable information if you want to increase the quality of your leads. If you can figure out which keywords are producing sales qualified leads and demos and other revenue generating actions, that’s precious information. Google’s Search Console helps with this. So does smart use of Google Analytics.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MARCH 19, 2015

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. To me, this is a very big deal, especially as Google never announces algorithm release dates.

SERP 120

SERP Mobile Marketing SEM Conference 120

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). SEO requires significant chunks of time and consistent labor to achieve first-page ranking on Google. Certainly not!

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

KoMarketing Associates

FEBRUARY 14, 2017

But it also presents a digital marketing opportunity for B2B organizations. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. I’m talking about seasonal SEO.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. The report is the only source of information to see the effects of the work you do. Duration Of SEO Report Creation.

SEO 105

SEO Template SERP Keywords 105

KoMarketing Associates

MARCH 17, 2015

There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience. Direct Answer Example: Action Items for B2B Marketers? Structured Data Examples.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Moz

SEPTEMBER 7, 2020

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. FYI: there’s an API.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 19, 2019

HOWEVER – and this is a big however – I do appreciate that Google gives us any information at all (for free) and there is certainly valuable information we can take out of Search Console if we look hard enough. We use rankings as a guide but at the same time, they can be good indicators of what Google is doing.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

seo.co

MARCH 8, 2021

Google shows 10 search results per page and the higher you are on that list, the more people find your website. . Featured snippets pull information directly from websites for convenience. It’s Google’s way of saying this is the golden SERP spot. You should know that Google gives preference to answers with 40 to 50 words.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. Both teams should develop unique content, keyword strategies, and marketing tactics to increase online visibility and attract customers.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Evaluate Top SERPs. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Biznology

NOVEMBER 4, 2010

Oftentimes though, we get hung up in the numbers and forget the business application of certain aspects of the Internet marketing fabric. I am seeing this with Google's Place Pages. There are a lot of very bright people out there talking about how to get ranked in the local SERPs and that's good. That's a shame.As

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

KoMarketing Associates

JUNE 12, 2018

Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Most of all, Samantha’s presentation showed there are so many digital advertising options available to marketers today, and likely many more to come.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Hubspot

MARCH 26, 2020

SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

KoMarketing Associates

DECEMBER 8, 2016

We know that page load time and mobile friendliness impact rankings in Google and I and many other SEOs suspect that Google will soon (in the next year or so) take AMP into account as a factor as well. That being said, pages that are already optimized show up in Google search results with an AMP icon. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2016

We know that page load time and mobile friendliness impact rankings in Google and I and many other SEOs suspect that Google will soon (in the next year or so) take AMP into account as a factor as well. That being said, pages that are already optimized show up in Google search results with an AMP icon. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

Valasys

DECEMBER 16, 2022

Many would think that quality link-building is the only way to rank high in SERP. However, the speed of a website is now a ranking factor for Google. As such, their pages fail to rank atop SERP. Google defines page speed as “the measurement of how fast a web page loads.” Google uses page speed to Rank Pages.

Optimization 40

Optimization Lead Scoring Lead Ranking SERP 40

Go Beyond SEO

NOVEMBER 25, 2018

One of the biggest reasons why you need to take legal SEO as seriously as your next client’s case, is because it directly affects where your website will land when it comes to the search engine result pages, or SERPs for short. About 75% of online consumers say they never bother to go past the first page of search engine results.

SEO 107

SEO Dwell SERP Ideal Customer Profiles 107

KoMarketing Associates

OCTOBER 12, 2017

As noted, there was a ton of great information but there were a few themes that really stuck with me: Customer Experience Matters . What stood out the most however was a comment from Gary Illyes of Google. Thankfully many in the industry are already experimenting and helping guide the way.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168