Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” Yes, I risk coming across as racist to some people, but my decision is informed and intentional. Maya Angelou once said, “I did then what I knew how to do. Notice anything wrong?

Work Management 173

Work Management Intent Course Outreach 173

Biznology

OCTOBER 2, 2019

I was active on LinkedIn sharing articles, commenting and connecting. For most professionals, LinkedIn is the most important online profile you have. By spending even 15 minutes updating your LinkedIn profile, you can ensure that you will make a better impression when people seek you out.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

NOVEMBER 15, 2016

Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index. Google abhors a vacuum. The entire process is as easy as putting together one good bio page or LinkedIn profile. There a lot more information I could go into.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

MARCH 1, 2019

In general, millennials use fewer sources of information than their colleagues. Millennials get a lot their information about technology, personal and IT-related, from video. Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

FEBRUARY 15, 2019

It should inform you what is out there, what is working, and what needs to be retired and taken down. Start running google searches for your brand and your products. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). Add anything new that you find to your spreadsheet.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

MARCH 27, 2013

My biggest “professional” platform has been Google+ which I consider to be a very powerful digital marketing tool, and a great resource to boot. I consider this a success since I’m relatively new to Google Plus, and it’s been very helpful to me as far as learning and implementing Authorship.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

NOVEMBER 23, 2016

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

NOVEMBER 3, 2011

Then Google came out with Google+, and while the jury is still out on whether the big G will have a winner with this one, I personally believe that there is plenty of room for new social networks. I’ve written before about Google+. They just need to be different from what we already have. They all start with no users.

Social Networks 80

Social Networks Wikipedia Profiling Linkedin 80

Biznology

JUNE 30, 2015

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Why do you need it? Makes sense, right? HootSuite.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Google’s a cat and the people you want to hire you are cats, too. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

MAY 22, 2013

Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. And all without ever using Google.

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Along with a Google search, this is how you will be found in the marketplace. Post regular status updates in the micro-blog area LinkedIn provides.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

APRIL 29, 2015

Your Google+ account. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. Sure, digital calendars like Google Calendar are great, but they’re not as intuitive as we’d like. And you’re just a click away from viewing customer profile information that you might want to review before your next meeting.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

SEPTEMBER 15, 2015

For example, while Amy has access to my Google Apps Calendar, she doesn’t have access to my Inbox or my Contacts, which is something that a proper assistant would have access to. community full access to as much of my personal and corporate information as humanely possible as long as it makes my life easy.

Training 80

Training Blogger Amazon Google 80

Biznology

DECEMBER 10, 2013

Add Social Media Information to Print Media. So, you just need to try your best to be everywhere, at least a little bit — or at least where your customers, your fans, your colleagues, your neighborhood, your prospects, and your industry are, be it on LinkedIn or Facebook or Google+ or even Twitter. Be Patient.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. Google Trends tells you what keywords consumers use and when.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

APRIL 19, 2013

.” It’s, “Check out this information that’s valuable to you.” Instagram, LinkedIn, Pinterest, Facebook … all have their audiences, some more homogenous than others. Think Quora and LinkedIn, both of which have social components to them that allow for great intel gathering. Here are a few examples.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

APRIL 18, 2012

In LinkedIn, they make this explicit, showing you that you are a second- or third-level connection with someone else and they let you introduce yourself through your first level connections. They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life. I expect it to happen.

Social Networks 80

Social Networks Network Marketing Facebook Linkedin 80

Biznology

MARCH 11, 2015

The fact that the Internet makes it easier to connect not only people to information, but also people to people and information to information, much of the physical and non-physical world is being pulled into the Internet. It’s unnatural. News, ideas and thoughts are things.

Gartner 80

Gartner Wikipedia Verticals Trends 80

Biznology

FEBRUARY 5, 2013

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. The next step is to trap them. Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

NOVEMBER 8, 2012

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Search rankings dramatically improved.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

AUGUST 22, 2014

Maybe you can add additional information and enhance the readers’ experience. You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. Writing short “why you should read this now” summaries fleshes out your post and gives your readers more information.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

DECEMBER 16, 2013

JEFF WEINER (CEO, LINKEDIN) : “The key is to concentrate extremely hard on getting the right processes and infrastructure in place early on. ” MARISSA MEYER (CEO, YAHOO) : “Yahoo sees tweets (from news figures and news outlets) as an as important information source of news for many of our users.”

Social Media 80

Social Media Media Twitter Work Management 80

Biznology

AUGUST 31, 2012

Or LinkedIn connections. While you might not describe Facebook or LinkedIn the same way, the ideas are similar. Google paid attention to Twitter trends for realtime search (until Twitter pulled the plug). Bing made a deal with Facebook to plumb Like data and other Facebook information. Or Facebook friend.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

NOVEMBER 1, 2013

But we know that it takes into account connection (the more engaged you are with someone’s posts, the more likely they will continue to hit your stream), importance (weightier information is favored, so a video is more important than a “like”), and timeliness (newer is better).

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

JANUARY 26, 2011

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. There is always going to be an ad buying distribution curve (not a complete monopoly) and for now, Google will be the dominant force.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

JULY 10, 2015

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

JULY 1, 2014

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

MARCH 6, 2015

This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. When you know that there is a job change and you have the new information, you must move the contact to the new company in your database. You might also add a LinkedIn profile URL to the record.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

AUGUST 18, 2017

Use the plethora of free tools to identify customer needs— Google search autofill, BuzzSumo , and Google Trends being obvious ones—and then develop content that answers those issues. If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track. Own your category.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

MARCH 21, 2017

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

Biznology

SEPTEMBER 6, 2016

So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

AUGUST 18, 2015

Keep your feed clean of out-dated information that can confuse people. Post time-limited updates to Twitter that will automatically be deleted (self-destruct) from your Twitter account after the period of time that you select.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

JULY 6, 2016

According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Delivery of informative content will establish you as an authority within your industry. Niche Content. Multimedia Content.

Adsense 151

Adsense Content Marketing Content Paid Search Agency 151

Biznology

FEBRUARY 15, 2016

It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Close to 40% of employers surveyed said that they give candidates a chance to explain away any negative information found. This can be done by building up more positive profiles.

Social Media 80

Social Media Activities Media Resource Management 80