SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Ranking 98

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Choose a topic and a headline that has great search potential.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Hubspot

FEBRUARY 24, 2021

Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. It's a win-win when done correctly, but not all webinars go smoothly. Every webinar format is different. Set the tone.

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Deciding on Webinar Content.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Martech Advisor

MARCH 31, 2020

Then events such as Google's I/O developer conference, SXSW, Coachella Valley Music and Arts Festival, the Olympics, and all other sporting events were canceled, even Disneyland shut down. HubSpot Integrates With Jira. Cision is hosting a new webinar series, Best Practices For Brand Communications In Times Of Uncertainty.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. At mid-funnel, invite prospects to register for a webinar or a free trial. Mapping tools: You can use Google maps for identifying the new prospects within specific parameters. The tool can help with automating email campaigns and setting important reminders.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 203

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. Content living on web pages can be crawled by Google to improve websites' domain authority (and SEO superpowers) -- and PDFs can't be.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Biznology

AUGUST 30, 2017

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Tip #4: Record a short webinar (or video) and upload the transcript. Time spent: 1-2 hours (5-minute webinar plus editing and uploading). Once your webinar is recorded, get it transcribed, edit the transcript and— boom! I use Camtasia.)

SME 174

SME Webinar Metrics Curation Copywriting 174

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Zoominfo

JUNE 30, 2019

But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Hubspot: A Guide to Practicing What You Preach. That’s right, in 2009 Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing—titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. First, copy and paste the list of domains into a Google spreadsheet. What are Custom Reports? Now to the good stuff!

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Hubspot

MARCH 23, 2020

For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you're able to download the recorded webinar later for future reference.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Zoominfo

AUGUST 12, 2018

In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

nDash

MAY 26, 2022

Google Analytics. HubSpot’s Marketing & Analytics. HubSpot’s Email Marketing Tools. HubSpot’s Marketing Automation Software. Webinar Presentation Platforms. Webinars are an excellent tool for digital-first engagement. Examples of webinar presentation platforms include: Adobe Connect.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Top Rank Marketing

NOVEMBER 13, 2023

This is especially true after Google’s helpful content update that rolled out in summer 2022. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content. The more high-quality content you have, the better your website will perform overall.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Martech

DECEMBER 12, 2022

You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website. You use them for your offline events, sometimes use them for your webinars, etcetera. Everyone does them,” said Sharaf. Get MarTech!

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Optimization 112

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Inbound Marketing Certification " by HubSpot Academy. HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Webinars are the most common types of business-related video. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SmartBug Media

JULY 2, 2021

When users bounce, it’s often because the problem or interest they searched for in Google doesn’t match the solution or topic presented in your blog post. Google the terms you’re targeting and see what kind of results come up. That often happens when there’s keyword misalignment. Do the top results reflect your offerings?

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Watch the replay of our Adapt 2020 webinar on selling through uncertainty. Zoom integration with HubSpot.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hinge Marketing

FEBRUARY 18, 2016

Premium pieces like executive guides, webinars, reports, white papers, etc., This post discusses two highly effective marketing tools: video and webinars. But, when done effectively, videos and webinars boost web traffic and may speed the conversion from prospect to customer. Webinars introduce you to your prospects.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Marketing Plans 48

LeadSquared

NOVEMBER 8, 2016

In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance. Key Marketing Metrics [Webinar Questions]. For more inputs on online branding, take a look at this webinar ). View the recording.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Hubspot

AUGUST 4, 2020

HubSpot Webinar. As part of Adapt 2020 , an educational webinar series, " Advertising in a Time of Crisis " is a conversation between one of HubSpot's general project managers, Google Canada 's head of marketing, a Facebook IQ lead marketer, and the Director of Paid Media at Wunderman Thompson.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

Hubspot

MAY 21, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Watch the replay of our Adapt 2020 webinar on selling through uncertainty. Zoom integration with HubSpot.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

SmartBug Media

APRIL 4, 2022

ZoomInfo also integrates with the marketing and sales resources that you already use, such as HubSpot, Google Chrome, and Salesforce. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo. And intent data will only get better as time goes on.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Convince & Convert

JULY 21, 2011

The good news is that Mike doesn’t believe in secrets, and his excellent new book Launch: How to Quickly Propel Your Business Beyond the Competition (affiliate) shows you exactly how he’s built SME and his other businesses, and how other companies like Hubspot have used the same playbook.

SME 150

SME Google Content Social Media 150

Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72