How to Setup Workflows in HubSpot
AUGUST 3, 2015
Create a smart list in HubSpot that will populate all of the individuals completing the action you are nurturing your contacts toward. After writing the emails in HubSpot, select “Send Email With Automated Workflows” to activate them for sending. When creating the new workflow in the Workflow app in HubSpot, you must choose the type of workflow you would like to setup.
12 Awesome HubSpot Resources That Won't Cost You a Dime
DECEMBER 22, 2015
Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. HubSpot CRM comes with a searchable database to simplify researching and prospecting, powerful browser and email integrations, and impressive enrichment capabilities. 2) Free Stock Photos. For free. Sidekick.
What to Expect During the HubSpot Onboarding Process
SEPTEMBER 18, 2015
With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. However, just to make sure you aren’t surprised by any eventuality, I wanted to share the following information with you so you know exactly what do expect during the HubSpot onboarding process. If your site is built on WordPress, you can easily install the tracking code by downloading the HubSpot WordPress plugin. For example, you may want to have a resource center to serve as a hub for ebooks, whitepapers, webinars, etc.
The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 6, 2013
In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. The show also features a view on demand offer of The Science of Blogging webinar – learn when to blog, what words to use, how to increase your credibility as a blogger too. How a blog is the center of your marketing.
The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
DECEMBER 16, 2014
Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. Webinar Metrics. This was also the month that we outgrew our webinar platform of the time.
Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!
MAY 15, 2013
Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Did you know that Dan holds the Guinness record for most popular webinar ever – with over 30,000 signups? The post Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV! Even better, Dan will be taking YOUR questions, LIVE!
Email Critique: Oracle/Eloqua Webcast Invite Needs Help
DECEMBER 3, 2013
Click the thumbnail image to view full-size.). I’ve had kind words to say about Eloqua’s marketing creative in this space previously, but what was then an edgy, ground-breaking campaign from the likes of Joe Chernov (then Eloqua VP Content Marketing, recently named VP of Content at Hubspot ) is now corporate marketing pablum at its worst. Let me count the ways: 1. Who’s speaking? Here: nada.
The Art and Science of Driving Webinar Registration
JUNE 3, 2015
I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? So how can we get them to sign up for our webinars if we can’t even get them to read emails promoting them? The Science of Getting People to Register for Webinars. It’s the doorway to your webinar. How much will they save?
How to Repurpose Your Social Media Content [Live Webinar]
AUGUST 3, 2015
The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets. In this live webinar you'll learn how to: Repurpose a great blog post into a series of social posts, webinars, ebooks, and SlideShares. Click here to register for this live webinar.
Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV this week!
MAY 20, 2013
Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Did you know that Dan holds the Guinness record for most popular webinar ever – with over 30,000 signups? The post Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV this week! Even better, Dan will be taking YOUR questions, LIVE!
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).
Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
SEPTEMBER 15, 2014
realized I was depending on inbound marketing 100% and my advice is to ignore Hubspot’s advice. Seminars – webinars and like events. 6. I’ve been running Find New Customers for five years. And since that time I’ve been blogging regularly and I’ve been quite active on social media too. We won a handful of clients too. What do you think?
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Small Businesses. Conclusion.
18 Ways to Guarantee Nobody Misses Your Next Webinar
SEPTEMBER 4, 2012
Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! Here's your guide to making your next webinar a rousing success!
You’ve Got Mail from Eloqua, Hubspot & Neil Patel
B2B Lead Blog
AUGUST 23, 2012
Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Email Marketing Lead Nurturing
You’ve Got Mail from Eloqua, Hubspot & Neil Patel
B2B Lead Blog
AUGUST 23, 2012
Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy.
Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 9, 2013
In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. The show also features a view on demand offer of The Science of Blogging webinar – learn when to blog, what words to use, how to increase your credibility as a blogger too. Just click the button in the show.
Beyond the Basics: How to Increase Conversions on Twitter [Free Webinar]
JUNE 22, 2015
This Thursday, we'll be hosting a webinar with Twitter to talk about the best ways to drive website visits and app installs, tried-and-true tests we've run, and more on how to use Twitter for your business. Webinar Details. Live webinar w/ @TwitterSmallBiz & @HubSpot - How to increase conversions on Twitter #TweetSmarter [link] ". Want to tune in? EDT / 10 a.m.
Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
B2B Marketing Insider
AUGUST 10, 2015
But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list. Quality or Quantity? And here’s why.
How to Use Personalization to Get More Value From Your Website [Webinar]
MARCH 9, 2016
Well, HubSpot recently teamed up with AddThis for a live webinar to teach you how to get more out of your website by personalizing it for both old and new visitors. On this webinar , you'll learn: The signs of an interruptive website with too many distractions. Click here to save your seat for this webinar! Don't know where to start? ET | 11 a.m.
The Tips & Tools You Need to Tweet Smarter This Holiday Season [Webinar]
OCTOBER 26, 2015
That's why we're teaming up with Twitter for a live global webinar on Wednesday, November 4th to cover tips and tools for activating valuable audiences during this time of year. Tune into the webinar to learn: How to implement an "always-on" strategy that takes advantage of Twitter's unique capabilities. Thinking of strategies to close out the year strong? What about optimization?
10 Things That Take a Webinar From Good to Great
JANUARY 3, 2014
For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. pros at holding informative webinars, the truth is there''s a hefty amount of work that needs to go into planning them in order to see great benefits. Also, if you have some type of giveaway or special feature during the webinar, start the buzz early!
How To Create Lovable B2B Marketing with HubSpot 3
The Forward Observer
SEPTEMBER 4, 2012
Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc. In a HubSpot eBook, the steps to developing lovable marketing are outlined: Develop a Stellar Marketing Offer - It should be educational and helpful, focus on the right stage of the sales funnel, and be in the right formats. That's a relief. The rest are doing research.
Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
FEBRUARY 20, 2014
That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. think this is why what HubSpot and Evernote said about how marketing and sales can be aligned is so important. What should I do?
Do You REALLY Need to Host a Webinar?
JANUARY 1, 2014
Don''t be fooled: Webinars can be a lot more work than they may initially seem. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. When to Host a Webinar. Well, a webinar is likely just the thing you need.
New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week
AUGUST 25, 2013
It''s no secret: We produce and publish a lot of content here at HubSpot. Nearly 10 free ebooks, downloads, and webinars a month. So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. 20+ blog posts a week. Have you heard?
11 Steps to Make Sure Your Next Webinar Is a Total Flop
FEBRUARY 7, 2013
So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for. Here's a good example from one of our webinars.
How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]
MARCH 4, 2015
On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. If you''re interested in attending the webinar, sign up here. Spread the Word: Join me on March 11 at 11 EST for the @HubSpot webinar on smart reporting: [link].
HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
JUNE 6, 2012
The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. Social media is a growing channel, and the average budget spent on social media has increased 133% in just 3 years.
LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
FEBRUARY 23, 2014
At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That why this week in HubSpot content was all about: LinkedIn. Your Top Questions on “Social Selling” Answered by LinkedIn, Evernote, and HubSpot. Sales & Marketing Love Story From LinkedIn & HubSpot. Now You Can.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Photo credit: DIY Marketers.
Super Tools for Your Content Marketing Plan: Video and Webinars
FEBRUARY 18, 2016
Premium pieces like executive guides, webinars, reports, white papers, etc., This post discusses two highly effective marketing tools: video and webinars. But, when done effectively, videos and webinars boost web traffic and may speed the conversion from prospect to customer. Webinars introduce you to your prospects. Content marketing layers content upon content.
5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]
JUNE 17, 2015
Jenifer Kern, VP of Marketing at Celerity (a HubSpot customer), is joining us for a live webinar on Tuesday June 23 at 12 p.m. She will also be joined by Kyle McKay, HubSpot's Head of Market Intelligence. If you're thinking about buying or switching your marketing automation system, you won't want to miss this webinar. Register for the webinar here.
Do You Ever Work Remote? How to Work and Manage More Effectively From Outside the Office [Live Webinar]
JULY 7, 2015
Join HubSpot's Dan Tyre and Dropbox's Rajan Kapoor on July 16th to learn more about their expert solutions for combating the challenges and disadvantages of working out of the office. In this webinar, you'll learn: How NOT to manage remotely. Webinar Details: Date: July 16th, 2 p.m. Working remotely is both a blessing and a curse. The blessing? The curse? EDT / 11 a.m.
What is HubSpot?
JULY 20, 2011
If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world. The other result is that the millions (yes, millions) of people who interact with us say things like "I love your Webinars , Blog , Ebooks , Marketing Update Podcast , SlideShares , and Videos.but what do you guys actually DO?" But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?".
7 Tips to Kick Your Next Marketing Webinar Up a Notch
OCTOBER 16, 2012
Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. So, how do you make your webinars stand out and provide true value to participants? good webinar example of this is " The Science of Timing." Get creative.
SlideShare Launches Zipcast, Aims to Simplify Webinars
FEBRUARY 21, 2011
Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. Webinars are live presentations given by a thought-leader and viewed by an audience virtually, through their computers. SlideShare , the YouTube for presentations, recently announced that it was entering the webinar platform space. Connect with HubSpot
Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
JANUARY 19, 2014
This scenario is a common one: A company holds a webinar or other event and generates a whole ton of new leads. HubSpot''s lead blog strategist, Pamela Vaughan, has got you covered. Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn''t struggle with it so much. But, alas, I do. Good news! Want to dive deeper? No worries.
How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week
SEPTEMBER 8, 2013
So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content. What HubSpot content did you like this week, and what content do you want to see in the future?
New Marketing Automation Buyer’s Guide Offers Valuable Advice
APRIL 16, 2014
Perhaps an old white paper can see new life as a checklist, a Webinar/Slidecast, a series of short videos, or an infographic. (TR) There’s some debate about the definition of marketing automation. Hubspot and Act-On encompass many inbound features as well as outbound. You can access the guide from the TrustRadius site here.). But don’t think the guide obsolete just yet.
Making the Most of Your Webinars
The Effective Marketer
FEBRUARY 7, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation.
How Everybody Wins with HubSpot's Funding « The Effective Marketer
The Effective Marketer
MARCH 10, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.