Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Here's the process we went through; I recommend you pay attention to the "homework" parts: Pre-Project Education -- We went through all sorts of webinars, videos and documents on Hubspot's site. Hubspot is about education more than it is CMS. leads. MORE >>

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Content Marketing Social Media Marketing blogging demand geneation techniques HubSpot inbound marketing lead generation RSS SEM SEO SlideShare social networking trade shows Vimeo webinars webiste chatPhoto credit: DIY Marketers. MORE >>

'Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Did you know that Dan holds the Guinness record for most popular webinar ever – with over 30,000 signups? The post Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV! Here’s a great opportunity to watch a live TV broadcast interview of Dan Zarrella , H ubspot’s Social Media Scientist and author of the new book, The Science of Marketing. Even better, Dan will be taking YOUR questions, LIVE! appeared first on Fearless Competitor. MORE >>

If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world. The other result is that the millions (yes, millions) of people who interact with us say things like "I love your Webinars , Blog , Ebooks , Marketing Update Podcast , SlideShares , and Videos.but what do you guys actually DO?" But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". MORE >>

Crazy week last week, but it was hard to resist the HubSpot webinar, Marketing Lessons from the Grateful Dead -- at least for me and 800+ other Dead-loving marketers. For marketers, the HubSpot webinar, led by certified Deadheads  Brian Halligan  of HubSpot (100+ shows) and social media writer  David Meerman Scott  (42 shows), was filled with great examples of how the Dead's success foreshadowed so much of what we're just now taking seriously with the shift to social media.  Lots of people never liked them, and that was fine. Put your best customers first. MORE >>