Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Google favors headers. Ultimately, header tags is what Google uses to tell web browsers their search query is relevant to your post.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Core web vitals are a set of three user experience metrics Google considers mission-critical. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Core Web Vitals.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. When creating blog posts, remember that longer-tail, lower competition keywords have higher conversion rates and are easier to rank for. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. The Long and Short of It. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

Moz

FEBRUARY 24, 2021

Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. The stereotype that people are now glued to their phones has some merit, and companies like Google have taken notice. Don’t shy away from using new tools and technologies.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Google handles over 40,000 search queries a second. Numbers don’t lie. Staggering, right?

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords. How you actually do it hasn''t.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, Google has been rolling out more and more featured snippets within the search results that try to answer the question that the searcher has without needing to navigate through to the content. So, I’ve done my keyword research.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Use Google Search Console.

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. 20% of Google searches are for local information. 20% of Google searches are for local information. Why Optimize for Local Search?

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. From the measurement setup and stack toolbox, we used: Google Analytics with tailored channel definitions, enhanced e-commerce and Search Console integration. UTM routine for social and email traffic implemented via Google Sheets & UTM.io.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. Fact : In mid-2016 , mobile search overtook desktop search as the dominant Google search vehicle. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

SEPTEMBER 26, 2013

Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. I''ve said it before and I''ll say it again: Companies can''t control Google rankings, only affect them. 3) Personalization.

Lead Ranking 28

Lead Ranking Lead Scoring SEO Paid Search Agency 28

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

NOVEMBER 1, 2016

As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

JANUARY 20, 2020

Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. If your product isn't as snazzy as "email marketing" or as Google-able as "skiing," that's okay. data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". The more your audience finds your content in their Google searches, the more they will look to you for industry-related information in the future. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Navigate the Channel

MAY 22, 2023

Think of them also as the words and phrases regular humans enter in search boxes on any search engine, predominately Google, to find content. And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Get A Free Consultation. 1) You’re Using Outdated Tactics.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. This step is simple, but it ensures your blog will rank better on Google. HubSpot has also found similar results, with some variation based on blogging goals.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Google Panda has made sure of that. Connect with HubSpot : , but who knows if they're doing everything they should be.

SEO 28

SEO Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

JANUARY 15, 2013

For instance, on our very own blog, we pull in Google to help users search for articles. I mean, why build your own search algorithm when you can simply use Google to help people find content? Facebook isn't incorporating Google's search function into Facebook search. But that's where Facebook's new search function is different.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Hubspot

MARCH 15, 2018

When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. But Google's copious algorithm updates make this tricky. Why long-tail keywords? Keep reading -- I'll explain.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101