Scoop.it

SEPTEMBER 30, 2022

Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. If you are unfamiliar with Google Trends, it is a tool that provides search demand data directly from Google. Source: Google Trends. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 132

Paid Content Tools Branding Brand Identity 132

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Unlike Google Analytics which is continuously running on your pages, heat-mapping tools rely on a sample of data. Who are they listening to?

Social Media 105

Social Media Advertisements Advertising Tools 105

SocialPilot

DECEMBER 6, 2023

Meta, Twitter, and all other social media platforms show sponsored content that reflects your taste and interest. Video performance: Like other social platforms, Youtube also gives preference to popular content, which it measures through likes, views, and click-through rates. On the other hand, location affects what shows up in trends.

Social Media 81

Social Media Paid Content Media Lead Ranking 81

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Curate and promote user-generated content via branded hashtags. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo.

Social Media 145

Social Media Social Marketing Media Curation 145

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Zoominfo

MARCH 3, 2019

Not only will you be able to see what each company chooses to publish and portray on their business profiles, but you’ll also be able to monitor hashtags, brand names, products, and competitors to uncover lesser known information about your target accounts. Google Alerts. DiscoverOrg.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 126

Video Marketing Youtube Click Rate Allocation 126

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Spiralytics

APRIL 12, 2023

Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. Companies often use Twitter to share news about their products or services with customers. YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 billion monthly active users.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

Oktopost

SEPTEMBER 22, 2021

Here are some key platforms and associated strategies to consider for your next paid campaign: Google Display. With 90% of internet users seeing ads on Google , the search engine giant is a no-brainer for B2B marketers. The Google Display Network (GDN) is the largest advertising network on the internet. Twitter Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

TrustRadius Marketing

MARCH 2, 2022

From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms. Click here to read Buffer reviews.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

illumin

OCTOBER 25, 2023

Trends circulate quickly online, allowing your content to spread far and wide, taking full advantage of algorithms and popular hashtags. Google Trends: Google Trends is one of the most famous tools for tracking online trends.

Social Media 52

Social Media Trends Media Demographics 52

TrustRadius Marketing

JUNE 20, 2022

10 Twitter analytics Social graphs Affordable paid plans Feature availability Numerical caps for access Limits to follower tracking Metigy 9.1/10 If your business is active on Twitter, FollowerAudit can be a great tool to have in your social media arsenal. A community search tool can help you identify potential customers on Twitter.

Social Media 116

Social Media Analytics Work Management Media 116

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Convince & Convert

OCTOBER 30, 2014

I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Let’s take a look at today’s most popular social media: Twitter is like a loud party where everyone talks at once and where you manage impersonal relationships only.

Social Media 168

Social Media Media Content Social Networks 168

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Specify your copy limits. Email Campaigns 32.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. Social media engagement essentially provides Google with external validation of a page’s value.

Social Media 167

Social Media SEO Media Lead Scoring 167

SmartBug Media

APRIL 6, 2023

Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. Use surveys.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Biznology

JULY 7, 2015

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked).

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

OCTOBER 21, 2019

Take a look at some of the most popular content in your niche (this will be whatever comes up on the first page on Google, or what’s being shared frequently on social media) and try to identify why it’s doing so well. Twitter is excellent for live tweeting and for audience engagement. Instagram is best for visual content.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Facebook video is taking over.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Optinmonster

AUGUST 20, 2021

In turn, you’ll show search engines like Google that people stay on your site when they land there. But if you’re using more social media channels like Facebook, Twitter, or YouTube, then you may need a more advanced tool. This lets you combine feeds from Instagram, Facebook, Twitter, and YouTube.

Ideal Customer Profiles 82

Ideal Customer Profiles Youtube Bundling Social Media 82

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. Use hashtags to spread the word.

Viral Marketing 109

Viral Marketing Work Management Planning Paid Search Agency 109

Zoominfo

MARCH 3, 2019

Not only will you be able to see what each company chooses to publish and portray on their business profiles, but you’ll also be able to monitor hashtags, brand names, products, and competitors to uncover lesser known information about your target accounts. If you’re not familiar with Google Alerts, they’re relatively easy to set up.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

nDash

OCTOBER 13, 2022

Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. By using hashtags and quotes in the search feature on these sites, you can narrow your search to posts providing useful information for your pitch. Study them to see how you can make your content different.

Research 98

Research FAQ Training Amazon 98

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Twitter Ads. Twitter Advertising.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Sprout Social

NOVEMBER 26, 2018

Simple and straightforward, Twitter is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. Think about it. We’ve all been there. Can’t decide what to eat?

Social Media 106

Social Media Social Marketing Media Business 106

Martech Advisor

MARCH 30, 2020

Think online collaboration tools like Google Drive. Example: share buttons to WhatsApp, Twitter, Facebook, LinkedIn, etc. Learn More: The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020. Hashtags and User Generated Campaigns. With hashtags, you can also track campaign success.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

AUGUST 15, 2019

For instance, there are strong links between Twitter and press announcements. That’s because politicians and journalists use Twitter to get the word out. Meanwhile, a visual platform like Instagram has strong connections with Musically and YouTube. Google yourself to see what comes up. Boost Your Earned Media.

Tips 111

Tips Paid Search Agency Validation Press 111

Spiralytics

APRIL 23, 2023

According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity. For instance, Canva uses YouTube shorts and TikTok to share design tool tutorials in less than 30 seconds. Take Starbucks as an example.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 96

Paid Content Research Product Youtube 96

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page.

Facebook 80

Facebook Twitter Google Social Media 80

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. Many other female athletes have also used the hashtag.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101