Marketing Insider Group

MAY 16, 2023

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content. How is THAT?

SEO 243

SEO Lead Ranking Content PR 243

Martech

AUGUST 29, 2023

Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane. followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He also runs the equally popular YouTube channel of the same name. before starting her own business.

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Of course, you can make your recordings far more elaborate, but simplicity isn’t a barrier to success.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Get MarTech! Business email address Subscribe Processing. In your inbox.

Youtube 119

Youtube Optimization Ads Google 119

Oktopost

FEBRUARY 6, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Hint–it’s all about making your social channels a destination and giving more than you ask.

Business 131

Business Youtube Social Media Communities 131

Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries.

B2B 136

B2B Youtube B2B Marketing Work Management 136

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

Youtube 122

Youtube Lead Scoring Lead Ranking Ad Frequency 122

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Today more than ever, audiences demand authenticity from brands on social media. Today more than ever, audiences demand authenticity from brands on social media.

Tips 118

Tips Work Management Youtube Social Media 118

Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. Curates YouTube videos into dynamically updated playlists on a sponsored hub.

Youtube 89

Youtube Ads Cost Per Thousand CPM 89

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Or subscribe on Spotify , Apple Podcasts , or YouTube

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. more than long-form.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. Get MarTech! In your inbox.

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 91

Youtube Guidelines Ideal Customer Profiles Profiling 91

Animalz blog

FEBRUARY 25, 2024

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. This is where I get heated.

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” Translation: “Subscribe to my channel and opt in to notifications, so you’ll always get informed when I upload future videos.” Contents 1. What’s a Video Call to Action, Anyway?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Demand Gen is an effective tool when it comes to reaching new audiences and offers more creativity than its predecessor. Get MarTech!

Cost per Acquisition 109

Cost per Acquisition Demand Ads Google 109

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. What are YouTube Shorts? Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). People are watching—and loving—YouTube Shorts.

Youtube 135

Youtube Verticals Mobile Marketing Video Marketing 135

Stevens & Tate

JUNE 27, 2023

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. As such, YouTube is not something you can ignore. As such, YouTube is not something you can ignore. After all, just posting videos will not increase subscribers.

Youtube 59

Youtube Marketing & Strategy Click Rate High Quality Lead 59

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

Youtube 115

Youtube Copyright Paid Search Agency Work Management 115

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 Sales Success Stories This is a must-subscribe podcast for anyone in an Account Executive role. Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Let’s get started. What is YouTube Live? YouTube Live best practices.

Youtube 131

Youtube Privacy Video Marketing Click Rate 131

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Martech

APRIL 3, 2024

It has more than 100,000 subreddits. Many, like r/askscience (25 million subscribers) and r/askhistorians (2 million subscribers), are widely respected forums where experts respond to questions. That said, there are plenty that are as bad as the internet can get. population has used Reddit (Facebook 68%, YouTube 83%).

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

Oktopost

AUGUST 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. This episode will have you on the edge of your seat while Dani walks through how the B2B social landscape has transformed to become more authentic, humanlike, and in line with our B2C counterparts. Episode Summary. Want to launch a podcast?

B2B Thought Leadership 129

B2B Thought Leadership Ad Building B2B Marketing & Strategy 129

Martech

JANUARY 30, 2024

Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to your brand. Catch all episodes here.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Hubspot

JUNE 8, 2021

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? Now, all that being said, you might be wondering, "How do I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?". Let's get started.

Youtube 100

Youtube Advertising Channels Keywords Education 100

Oktopost

APRIL 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. As a marketing leader, you have to figure out what “best practice” means for your business and that usually takes more time and more consistency.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Martech

AUGUST 22, 2023

Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. If your brand is interested in finding out more about CTV, explore MarTech’s ongoing coverage here. Why we care.

Spending 91

Spending Paid Search Agency Allocation Ads 91

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. People are still glued to YouTube and there are plenty of opportunities for brands.

Youtube 106

Youtube Tools Social Media Keywords 106

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. Catch all episodes here.

PR 117

PR Media Transparency Startups 117

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Treat them as partners.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125