Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Lead Generation and Qualification 5. Measure Your Video Marketing ROI 6. Get the Report Contents 1.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. By posting every work day, she could identify which content types generated the highest impressions and engagements. Build an audience Going viral on TikTok was an impressive milestone for Figo. Listicles are also high-performing videos.”

Social Media 110

Social Media Media Business Viral Marketing 110

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). That’s a 44x ROI. Is it optimized for experience?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? OptinMonster is the best lead generation software that can help you monetize your website traffic. Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 100

Social Media Features Media Curation 100

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. What Are The Elements Of Successful Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. For those reasons and more, B2B marketers need to employ video marketing if they want to stay on the cutting edge of lead generation and brand evangelism.

Social Media 78

Social Media ROI Video Marketing Tips 78

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3 Within 24 hours, the posts racked up 2.9

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. That will give you a better idea of what works on YouTube. One is shares.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Outgrow

AUGUST 12, 2021

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. This is why they have great ROI relative to other marketing initiatives. SaaS ROI Calculator – Let Your Customers Know the ROI on Your Product. This considerably reduces your CPA.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Hubspot

JULY 24, 2020

Based on ROI, the price will be determined according to what the agency and clients agree on, sharing risk and rewards. Typically, agencies will take a percentage of the ROI from those ads, which is one way to make extra revenue. Agencies can charge clients based on ROI of paid media. This can lead to improved ROI.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96

Martech Advisor

JANUARY 30, 2020

Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Measure real-time performance and calculate ROI. Generate influencer campaign briefs and contracts.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Ad spend on online video is expected to rise from $45 billion to $61 billion, and 88% of marketers reported positive ROI from their video strategy this year. . That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Martech

JUNE 13, 2022

For example, a viral TikTok could make the channel seem like a valuable source to invest in when in reality the value is short lived. It’s remarkable the insights that can be generated with a well-prepared set of questions, a skilled interviewer, and a handful of willing customers. The point of marketing is to generate results.

Marketing Attribution 111

Marketing Attribution Touchpoints Dwell Privacy 111

Hubspot

JUNE 11, 2020

Additionally, measuring the ROI of a live video can be tricky. Now that you know live video is capable of generating solid viewership, you might be wondering where the best place to stream your first video actually is. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Where Consumers Watch Live Video.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Metadata

JULY 21, 2022

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 38 CPC , no platform rivals Twitter in terms of ROI. High CPC: While Instagram may generate lots of clicks, it also has a higher CPC. YouTube is the world’s second-largest search engine and its third-most visited website.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Adopt in 2020: Giving Creativity a Larger Role for Higher ROI. One of the top examples of 2019 was a YouTube video of famous, Argentine football player Lionel Andrés Messi attempting the trending bottle flip challenge. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He posts mostly on Youtube paid ads and relevant business strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. From Branding To Kick-ass ROI. For me, this year videos came full circle, from just being conduits of branding, to impacting ROI. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

LeadSquared

APRIL 13, 2021

That is why you can expect a good ROI on your video preparation. For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Also, look at the viral video marketing ideas: 8. While posting on YouTube, it is a good idea to do so from your business account.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Encourage User-Generated Content. User-generated content inspires your community to create and share content about your brand. Make It Your Own: This tactic takes user-generated content to the next level. Create a Domino Effect a.k.a.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Optinmonster

NOVEMBER 5, 2020

You may know OptinMonster as the best lead generation software on the market, but it’s also one of the best social media plugins for getting more followers. By creating a viral online giveaway, you can see huge increases in your follower count. Measure your social media’s return on investment (ROI). OptinMonster.

Social Media 106

Social Media Media Best Practices Display 106

Valasys

SEPTEMBER 21, 2021

Collect user-generated content and testimonials. Increase your brand’s bottom line and ROI. User-generated content is the type of content that you can retrofit into other content types very easily. Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020.

Social Media 52

Social Media Examples Campaigns Media 52

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Valasys

MAY 6, 2021

Virtual marketing in some forms is also absolutely free for advertisers and provides a high Return On Investment (ROI). People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. PPC Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Survey data infers that this platform’s characteristics may better support objectives specific to lead generation and sales activity. The reality is that ROI is still lacking.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? A WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website? Elementary question, right?

Course 80

Course Planning Work Management Peer-to-peer 80

Optinmonster

APRIL 11, 2024

Running effective email marketing campaigns also offers a much higher return on investment (ROI) than a social media marketing strategy. More specifically, email gives you an ROI of 4200%, or $42 for every $1 you invest in an email campaign. On the other hand, calculating the ROI of social media campaigns is a bit more complicated.

Social Media 88

Social Media Media Ideal Customer Profiles Lock-In 88

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MAY 3, 2017

Viral Marketing and How to Craft Contagious Content " by Coursera. " Blogging: Generate 100s of Blog Topics and Headlines " by Udemy. Learn to Code Awesome Websites " by General Assembly. 7) Blogging: Generate 100s of Blog Topics and Headlines. 32 Free Marketing Courses to Take in 2017. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Vidyard

MARCH 25, 2014

Sue, on the other hand, works in a department where tracking ROI is serious business. She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. Why do these two marketers matter?

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50