Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. This year, they’re expanding their focus to YouTube using the same method.

Social Media 110

Social Media Media Business Viral Marketing 110

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Here are some other principles to keep in mind: Focus on uploading videos to YouTube and/or Vimeo. For YouTube videos, make sure that you optimize with tags as well.

Social Media 78

Social Media ROI Video Marketing Tips 78

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. For example, its YouTube channel doesn’t just post any videos.

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel. Currently, the average ROI of email marketing is $36 for every $1 spent.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Use the analytics feature to tailor your social media marketing strategy and prove ROI. Here are some of the common features of social media that brands leverage to engage with their audience.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3 Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). That’s a 44x ROI. Here are a few elements that you should check.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

The Marketing Blender

MARCH 15, 2021

Globally, 30% of marketers cite email marketing as having the highest ROI. This is probably because, for every $1 spent on email marketing, $44 is made in return, according to a study by Campaign Monitor, which equals a 4400% ROI.” [link]. “77% The days of organic leads from social pages are mostly gone, outside of viral phenomena.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Outgrow

AUGUST 12, 2021

This is why they have great ROI relative to other marketing initiatives. SaaS ROI Calculator – Let Your Customers Know the ROI on Your Product. SaaS ROI Calculator – Let Your Customers Know the ROI on Your Product. Must Read: How to build an ROI calculator? This considerably reduces your CPA.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Content Standard

MAY 5, 2015

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. The easy, and often deceptive, metric people look at when measuring ROI is total views.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Martech Advisor

JANUARY 30, 2020

Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Measure real-time performance and calculate ROI. Stay on top of trends. Make data-driven decisions.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Hubspot

JULY 24, 2020

Based on ROI, the price will be determined according to what the agency and clients agree on, sharing risk and rewards. Typically, agencies will take a percentage of the ROI from those ads, which is one way to make extra revenue. Agencies can charge clients based on ROI of paid media. This can lead to improved ROI.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Ad spend on online video is expected to rise from $45 billion to $61 billion, and 88% of marketers reported positive ROI from their video strategy this year. . That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

JUNE 11, 2020

Additionally, measuring the ROI of a live video can be tricky. At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%).

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

B2B Digital Marketer

MARCH 18, 2021

Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Take the free assessment on your digital activity ROI: [link]. So I think the question of ROI is the critical question.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Sprout Social

AUGUST 3, 2023

For example, this YouTube video from Google uses storytelling to subtly highlight its features while also comparing them with a competitor in the friendliest manner. ☀️ Get into the viral #FentySummatime collection that’s been selling out fast! ?‍?⤵️ And it influenced consumer preferences as well. Fenty Beauty, with over 2.4M

Social Media 90

Social Media Media Content Storytelling 90

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. That will give you a better idea of what works on YouTube. One is shares.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Adobe Experience Cloud Blog

JANUARY 15, 2020

83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son. Digital marketing offers measurable ROI. 54% of consumers browse social media for product research purposes .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Martech

JUNE 13, 2022

For example, a viral TikTok could make the channel seem like a valuable source to invest in when in reality the value is short lived. Facebook groups, Discord communities, online forums, YouTube channels, and other social watering holes. Attribution can also be significantly skewed by trends. Multiple streams. Joining the community.

Marketing Attribution 109

Marketing Attribution Touchpoints Dwell Privacy 109

Vidyard

AUGUST 9, 2017

And while almost half a million minutes of video are uploaded to YouTube alone every day, not all of it is worthwhile (we rest our case on PewDiePie). It does more than give a critic’s thumbs up or down: it can provide specific recommendations to increase filmmaking ROI. Consumers’ attention spans are maxed out.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He posts mostly on Youtube paid ads and relevant business strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. From Branding To Kick-ass ROI. For me, this year videos came full circle, from just being conduits of branding, to impacting ROI. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Vidyard

NOVEMBER 29, 2016

Nearly half of participants report ROI is improving but a quarter say they don’t know what the returns are. Determining the ROI of video is a direct result of tracking metrics on video performance. Viewing data is important for ROI because it also gives marketers insights about their audience and where they are in the buying journey.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” A viral video is every company’s ultimate fantasy. .” Face it – you’re not even that surprised. .

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Optinmonster

AUGUST 17, 2021

And for that, there’s no better tool on the market than OptinMonster : OptinMonster is the most effective and ROI-driven lead generation tool in the world. For example, if you search for something on YouTube, you’ll get tons of videos on the topic you’re looking for. How does it work? Want to give it a try?

Lead Scoring 88

Lead Scoring Lead Ranking Generation Webinar Metrics 88

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Adopt in 2020: Giving Creativity a Larger Role for Higher ROI. One of the top examples of 2019 was a YouTube video of famous, Argentine football player Lionel Andrés Messi attempting the trending bottle flip challenge. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Metadata

JULY 21, 2022

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 38 CPC , no platform rivals Twitter in terms of ROI. YouTube is the world’s second-largest search engine and its third-most visited website. Cost-effective: You only pay when people watch with YouTube’s TrueView ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Optimization Work Management Marketing Management 162

LeadSquared

APRIL 13, 2021

That is why you can expect a good ROI on your video preparation. For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Also, look at the viral video marketing ideas: 8. While posting on YouTube, it is a good idea to do so from your business account.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Vidyard

NOVEMBER 29, 2016

Nearly half of participants report ROI is improving but a quarter say they don’t know what the returns are. Determining the ROI of video is a direct result of tracking metrics on video performance. Viewing data is important for ROI because it also gives marketers insights about their audience and where they are in the buying journey.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50