Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. But do we really have an all in one Closed Loop market system that does it all? That’s on the business impact side.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline. It’s a highly considered purchase.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Listen for Lead Gen opportunities.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Generated 32% more ideas.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? The answer: You don’t.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

I mean real customers of marketing. Let me explain … If you are like me working to drive thought leadership out of our organization and into the hands of would be prospects, then you know the first place that this phenomena of Marketing's Customers happens is online. Which is an interesting notion if you stop and think about it?

Cold Calling 100

Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

MAY 15, 2013

And who should lead the charge? That responsibility should belong to the chief marketing officer. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. But online is a big place. One word: data.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

and a general tendency to speak in 140 character phrases! Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. More openness to change here.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. Search Engine Marketing. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

This is the idea that in the past, people would socialize in the workplace, exchanging war stories, etc.The format for this for the younger generation are blogs and social networking sites. Some of the spontaneity and "crazy idea" generation may be lost, along with a deeper level of relationship building due to reduced "face time".

Wiki 100

Wiki Web 2.0 Work Management Class 100

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. Where can B2B Marketers begin to improve their results?

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 25, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

JULY 24, 2008

E-marketing Insight to help arts & non-profit organizations leverage the Internet. E-mail Marketing. General E-marketing. Subway Video and the Next Big Marketing Thing. Patron Technology - the leader in e-mail and online marketing for arts & culture. Posted at 12:05 PM in General E-marketing | Permalink. |.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

Generally, these sites exist in the form of graphic design contest web sites where clients put up a call for submissions for a piece of graphic design work, and designers compete for a cash prize by submitting designs. crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. Sales people 4. For confidentiality reasons the names of people and businesses are fictitious.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

the leading commercial vendor of academic VLEs, was granted US patent 6,988,138 on " Internet-based education support system and methods ", even though there is evidently a long history of virtual learning environments. So the market will rely on developers providing separate plug-ins for each VLE, to mash into the learners PLE.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

The result is then a pull strategy for training, in which individual workers are demanding training based on the needs these new ideas are generating. The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations.

Work Management 100

Work Management Wiki Marketing Management Training 100