WebMarketCentral

JUNE 24, 2006

Who knows -- maybe having this report back in 2001 would have saved me from my own ill-fated marketing book adventure (long story). ** Terms: search engine optimization tips, SEO help, relevant site links, search engine position improvement, keyword optimization, RainToday.com, Wellesley Hills Group, Mike Schultz The portal for Internet Web site marketing (..)

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

AUGUST 17, 2009

How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. These include duplicate content, lack of keyword research, ignoring link building, and.read her post !

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 23, 2009

While I don't have a large data set here, based on the accounts I manage searches are down roughly 25%; that is, with the same set of keywords, impression volume is off by a quarter over the past year. On the b2b side, most campaigns are aimed at generating leads rather than instant sales. Similar results + lower costs = higher ROI.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JANUARY 30, 2009

Why Google keywords cost more but deliver less by iMedia Connection Dave McCarthy explains how Google uses its quality score to reward (or punish) advertisers, how to improve your quality score, and what types of landing page offers to avoid. For example, "generates a cost per acquisition (CPA).competitive

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

OCTOBER 13, 2008

5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

OCTOBER 16, 2008

Compile an initial keyword list This involves two independent activities. First, generate a list of keywords based on the content of each page. Match keywords to pages Once the keyword list is established, search terms should be mapped to specific pages. for their lists of key search phrases.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. Very Sun Tzu."

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

SEPTEMBER 20, 2007

That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). These best practices include: Use free online tools such as Google Suggest and Overture's Keyword Selector Tool to help select the most popular search terms relevant to your campaign. PayPerPost puts the figure at 0.5-1.5%;

CTR 20

CTR Adwords Practices Google 20

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Whats the best keyword match type? Both are free, but one is considerably faster and more thorough.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

MAY 4, 2009

Loren Baker contends that the best way to generate links is to think beyond the one-off pitch and build relationships with key bloggers in your industry. In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news."

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JANUARY 30, 2008

My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

NOVEMBER 16, 2009

by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. The Answer To All Your SEO Questions!

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

OCTOBER 6, 2009

Depending upon your industry and the keywords you are trying to rank for, those efforts may be enough to get you a top spot on Google and the other major search engines. Here are a half-dozen+1 more tactics to generate high-quality external links to your site. Produce "linkable" content that others will be happy to link to.

Link Building 20

Link Building SEO Ad Building Blogger 20

WebMarketCentral

MAY 18, 2009

Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

DECEMBER 11, 2008

For example, your online lead generation goes up this month (or down). Sometimes the answer is a complete mystery; your CTR increased 50% this month even though you're running the same ads with the same keywords. Still, marketers could benefit from being more like this. No, not annoying , but tenaciously inquisitive. Random variation?

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

DECEMBER 1, 2008

Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. One day the meta keywords tag is critical, the next it doesn't matter. "SEO is dead." But it's still nonsense. Search algorithms are constantly changing.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

FEBRUARY 20, 2007

Next, they want to know the top search marketing keywords -- which phrases are drawing the highest number of clicks. How much of your traffic is generated by paid vs. organic search, and how much organic search traffic comes from searches on company name-related vs. generic industry search terms?

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

JANUARY 18, 2008

Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 1, 2008

The SEO Website Overhaul by PromotionWorld Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JULY 28, 2008

Prioritizing SEO Tasks by Shimon Sandler A concise, easily digestible post that covers half a dozen high priory basic SEO tactics (such as title tags, H1 tags and keyword links) with links through to more detail on each. This was actually from December 2007, but I overlooked it last January.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

SEPTEMBER 3, 2009

9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 22, 2009

How can you keep generating fresh ideas for blog posts? Among the tips they provide: keep keywords in mind for blog posts and titles, write timely blog posts, and have your own domain. Use email to extend the reach of your blog? Build links and traffic? And most importantly, use a company blog to drive real business results?

RSS 20

RSS Best Practices Business Adwords 20

WebMarketCentral

JUNE 17, 2009

Name Combo Either a slick tool to help generate domain name ideas, check availability and register with just a few clicks, or at least a mildly interesting way to waste some time—you decide.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

AUGUST 5, 2008

Blogs help with SEO , whether you have your own or are generating links to your website from others. You can search for relevant blogs using keywords pertaining to your business as well as searching for competitor names. More than 60% of U.S. Internet users, and more 70% globally, have read a blog within the past 12 months.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

JUNE 26, 2007

Great browser toolbar, but missing the ability to add keywords. There you have it, the best of the general-interest Web 2.0 Finally, three special-purpose sites that generated very impressive results: BeeTooBee 4.7% He tells everyone it was the former since it's a better story that way." 7) Ma.gnolia 5.3% 6) StumbleUpon 6.2%

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

AUGUST 10, 2009

YouTube generates enormous views, but isn't appropriate for every brand. by iMedia Connection In this insightful missive, Matthew Pollock elaborates on two essential points about social media. Second, achieving results with social media takes time, because it is about building relationships rather than landing the quick sale.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 22, 2009

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results. CFOs are the most skeptical (yeah, another shock).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 19, 2009

Over the years, unscrupulous black hat SEO scammers have used a variety of tricks—keyword stuffing, link farms, white text and others—to try to manipulate search results, and the algorithms used by Google, Yahoo and the other search engines have evolved to identify and squelch the effectiveness of such nefarious tactics.

SEO 20

SEO Validation Cross-Selling Consulting 20

WebMarketCentral

SEPTEMBER 4, 2008

How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? Use social media to enhance your SEO efforts and build your business? Fans can join the company, buy company merchandise, and even compete against other branch offices in weekly tasks."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Used properly, content networks can add significantly to paid search lead generation. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

FEBRUARY 11, 2008

Generation Net-Obsessed by MediaPost Online Spin This post provides some interesting statistics and observations about the "net generation," 16-to-29 year olds who have "grown up with computers, video games, the Internet, instant messaging, online music and the like."

Research 20

Research Planning Best Practices Buying Cycle 20