NuSpark Consulting

JULY 23, 2017

Even after identifying the most likely prospective buyer, modern gatekeeping methods make contacting them prohibitive. This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be. Lead Generation. Lead Generation.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Heinz Marketing

JANUARY 18, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How HubSpot Marketers Stay Creative Under Pressure. Five ways to put the human touch back into B2B marketing. 3 Simple Steps to Implementing a Video Lead Scoring Model.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Hubspot

OCTOBER 5, 2021

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cold Calling 90

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. If you call a company’s switchboard and ask for a decision-maker from high management, the gatekeeper will likely refuse you access. No more feeling like they’re wasting their time on wrong numbers or gatekeepers. Higher ROI.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Only B2B

AUGUST 21, 2023

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Hubspot

DECEMBER 7, 2020

Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn't have access to the customer data in their CRM. In these scenarios, marketers aren't held back by a lack of good ideas. Instead, marketers are struggling with gatekeepers.

CMS Development 99

CMS Development Planning Paid Search Agency Marketing & Strategy 99

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. ” Enter Buyer Intent data.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

MARCH 26, 2019

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. How To Get Past The Gatekeeper 1. Keep reading! Free Trial 2.

B2B Sales 100

B2B Sales B2B Cold Calling Zoominfo 100

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Have you ever tried to set up a meeting with a senior-level contact?

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Only B2B

MAY 13, 2022

Auto-dialing, logical-branch scripting, appointment setup, and lead and sales monitoring are all included in various tools. The receptionists, secretaries, and assistants — aka the gatekeepers, who have more authority than you believe — are the folks you want to rub shoulders with. And that’s only scratching the surface.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Martech

JANUARY 12, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s the strategy for engaging customers when the products or services you’re selling are temporarily unavailable? Stop gatekeeping, make it easier for people to share.”

SMS 102

SMS Digital Marketing Funnels Top of Funnel Transparency 102

Metadata

NOVEMBER 1, 2023

The reason so many marketers miss the mark—and their intended audience—is because they forget they’re selling to real people with diverse needs, feelings, beliefs, pain points, and expectations. Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare. This is why everyone’s always said, “B2B marketing is boring.”

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Optinmonster

JUNE 21, 2022

Despite popular belief, lead generation is more about quality than it is about quantity. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. With… Lead Verification. You can see it as a gatekeeper.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Porch Group Media

OCTOBER 11, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers podcast, Consumer Privacy and The Future of Digital Marketing.

Privacy 98

Privacy First-Mover Advantage Paid Search Agency Lead Ranking 98

Hubspot

OCTOBER 26, 2022

Capitalize on your inbound marketing. Learn how to communicate with gatekeepers. Study up on how to tailor your messaging to accommodate cold leads. It's the archetype of a company with the needs, interests, budget, market position, and scale — among other factors — required to be interested in a solution like yours.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Salespeople used to be the information gatekeeper. This sea change in how customers buy is why sales and marketing is going through a dramatic, wrenching transformation. A focus on two things can help it all fall in place.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. While this may appear to be sensible, adding additional leads to your sales funnel might reduce the quality of your prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. While this may appear to be sensible, adding additional leads to your sales funnel might reduce the quality of your prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Sprout Social

NOVEMBER 15, 2023

Instead of responding with “No, sorry…,” and coming across like a gatekeeper, lead with “Thank you for sharing, but this is not a fit…” and communicate why. Join The Arboretum , Sprout’s member-driven virtual community built by social media and marketing professionals. Other times, not so much.

Social Media 120

Social Media Work Management Media Trust Marketing 120

Webbiquity

DECEMBER 8, 2020

I hope that the management and promotional tools that Emamo offers can lead to those magic moments in other peoples lives as well. It can take a long time to get product/market fit and reach profitability, but if you care about the problems you’re solving, it will be a super power in the day-to-day motivation to keep going.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. A wise and brainy Ravenclaw? The result?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Webbiquity

JUNE 20, 2017

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer. Guest post by Krysta Williams. Not convinced? Easy Personalization.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

SEPTEMBER 29, 2020

One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. 2) Business and lead generation. It was than I recognized the potential of the market, foreseeing that the entire industry would be forced to move toward virtualization. The Company. The Inspiration.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Once you’ve calculated your TAM, you can start to narrow it down.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Have you ever tried to set up a meeting with a senior-level contact?

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. What’s next for content marketers As we often say, the secret to good SEO is quite simple: great content. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

DiscoverOrg

APRIL 14, 2017

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Acquiring enough qualified net new names at the top of the funnel to hit pipeline and bookings targets is a real issue for most marketing departments, and a recurring headache for CMOs and CGOs.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Zoominfo

FEBRUARY 17, 2021

So you’ve got yourself a list of new leads to turn into possible customers. This is unless the recipient is already a customer (not a lead), or you have their permission to call outside of those times. Anticipate gatekeepers (the jaded call operators). Lead with a pitch — let it fit in after discovery conversation.

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Here’s what I learned. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Smarte

JUNE 28, 2022

A Marketing Qualified Lead sits at the top of the funnel. These leads are exploring various solutions to solve their pain points by reading/ accessing your company’s content or responding to a cold email. A Sales Qualified Lead is further into the funnel. How do you move a lead from MQL to SQL? Handing off an MQL.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Hubspot

AUGUST 11, 2019

It’s often the most critical barrier to meeting quota, and the ability to prospect effectively and bring in qualified leads is what will help reps move forward and succeed. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. How to Generate Leads for B2B Sales. Set up a lead bot.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

PureB2B

JANUARY 30, 2017

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. Essentially, lead scoring can help you determine the quality of your leads by ranking them according to their sales potential. Criteria Setting.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Effectiveness 62

Marketing Craftmanship

MAY 13, 2020

This will likely have a lasting impact on our global society, on how people communicate with each other and on how marketers will reach and influence people in the future. But marketers who know how to craft an enticing subject line, and who can write effective copy, can break through the clutter. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259