KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Further, when a customer arrives at your website, it needs to be easy to navigate and find answers. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

OCTOBER 28, 2021

If the user would reach your website while researching a topic, we would then map this topic to a first-party intent belonging to that specific account,” said Tabaran. The first step I take is to create campaigns to start driving these accounts to our website, “said Tabaran. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

Marketing Insider Group

SEPTEMBER 14, 2020

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. They talk about achieving 96% of business goals vs. the industry average of 64%.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. But it also can be used on a brand’s website, in email marketing campaigns, and on marketplace product pages.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Zoominfo

OCTOBER 18, 2022

According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” On its website, Saks offers a Wishlist feature that enables users to save items they hope to purchase in the future. Surveys are always a good bet when you need to get a sense of your customers’ behavior.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Some other benefits include: Boost your website’s conversion rates. However, a chatbot might be more effective if they prefer email or your website.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

PathFactory

MAY 31, 2021

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. It’s time to get real.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. Website personalization: Talk about the arrival of one-to-one marketing communications.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

SpotMe Blog

JULY 28, 2023

These platforms provide event professionals the capabilities to handle event registration, website creation, email marketing, scheduling, check-in, badging, in-person event engagement, and event follow-up, to name a few. Customization Can you customize the look and feel of the in-person event platform website and registration pages?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Liveintent

DECEMBER 7, 2021

For example, if you’re a publisher, you’re likely collecting information about how readers engage with the content on your website and in your email newsletter. You can use your first-party data, like information about how customers use your website, app, newsletter, or other products to build hypotheses about your customers.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech

OCTOBER 1, 2022

Consumers care about privacy a lot, according to the MAGNA and Ketch survey, but this doesn’t mean they’re as focused on privacy compliance laws as, say, the entire digital marketing industry. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). Here’s an overview of each.

Privacy 117

Privacy Paid Search Agency Ad Exchange Transparency 117

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity. Who spends the most time on your website and clicks through most of your emails?

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. Search Engine Optimization metrics help to link quality and quantity of traffic on your brand’s website.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

MARCH 30, 2023

Platforms like Semrush and Ahrefs, for example, will show you the following: What keywords are users entering to find your website and the sites of your competitors? Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. Where are they in the world?

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

Biznology

SEPTEMBER 22, 2016

Aspect Consumer Experience Survey ). Forrester ). Forrester ). 19% think it’s very important that retailers have mobile friendly websites (GE Capitol). SATISFYING THEM. 89% of consumers have stopped doing business with a company after experiencing poor customer service. RightNow Customer Experience Impact Report ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Martech

JULY 29, 2022

Does the tool track website visitor actions (i.e., Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Can the tool match existing and new leads to their correct accounts? clicks and content views)? Why we care.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. They’ll visit brand’s website. Take the 2022 MarTech Replacement Survey today! A different kind of B2B buyer. Let us know!

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Martech

FEBRUARY 25, 2022

The company used a T-Rex image on their website to give customers an idea of what their product output looked like. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Source: Nirosha Methananda. Why we care.

Account Based Marketing 115

Account Based Marketing Top of Funnel ABM Buy 115

Biznology

JANUARY 16, 2017

Avoid giving them a formal survey because it will give them too much time to think about how to word feedback—try to catch them in the moment. Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better. What could you improve? What got their attention?

Pricing 80

Pricing Price Loyalty Forrester 80

SmartBug Media

NOVEMBER 11, 2019

According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep. Also, produce extensive guides that visitors can download on your website. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

The Mx Group

SEPTEMBER 11, 2018

According to a survey conducted by the Content Marketing Institute and MarketingProfs, 89% of B2B marketers are using content marketing, and of the 11% nonusers, 52% plan to implement content marketing efforts within the following year. ( Forrester ). Producing consistently relevant content for your website can help you gain exposure.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Hubspot

NOVEMBER 16, 2021

We’ve seen this trend play out in our research – according to a recent Forrester study that we co-commissioned with Stripe, over half of SMBs still rely on disparate solutions to manage payment data, averaging five tools per purchase transaction. Remember those data silos I mentioned before? lead quality) of customer engagement efforts (73%).

CRM 67

CRM Buy Work Management Marketing Management 67

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. One of the complaints from the B2B consumers surveyed is that they receive too much useless material. Here are our tips on how to do just that: Easy to Consume.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120