Martech Advisor

NOVEMBER 25, 2019

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. It’s almost 2020. Ranked Objective Importance.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. Case studies are a formalized version of word-of-mouth.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. Studies show 88% 1 of consumers will only make purchases from salespeople they consider trustworthy. These Seven Stats Shed Light on the Future of Sales.”

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!” “There’s no doubt that online video marketing is on the rise.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The Mx Group

SEPTEMBER 11, 2018

Forrester ). Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Porch Group Media

JANUARY 26, 2021

In addition to customer experience, the CMO Survey study also examined other areas such as social media. One research study found that 85% of consumers prefer shopping with mobile apps over mobile sites and that 90% of the time on mobile devices is spent within apps.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Biznology

OCTOBER 2, 2014

Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) million words, according to Forrester Research. On the surface, it would seem like shorter videos would see higher completion rates than long-form ones, but the stats do not back that up.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Hubspot

JULY 31, 2013

17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ). Source: Forrester Research ) ( Tweet This Stat! ). Source: Keynote ) ( Tweet This Stat! ). Source: Mobile Joomla ) ( Tweet This Stat! ). Source: MarketingSherpa ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. SaaS-Based Products Offer Affiliates Commissions From 20 to 70% A study found that SaaS products can be a great way for affiliate marketers to make money.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Stevens & Tate

FEBRUARY 1, 2021

Influencer Marketing: Social media influencer market stats and research for 2021. Ads on Facebook May Not Be That Important for Brands, After All, Study Shows. In a recent Forrester study , 46 companies that participated in last year’s Facebook ad boycott were examined to see the effects of not buying advertising on Facebook.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Porch Group Media

OCTOBER 9, 2019

In addition to customer experience, the CMO Survey study also examined other areas such as social media. Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). Customers reach brands across an average of seven social media channels (Pew).

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

SnapApp

OCTOBER 12, 2018

When a google search reveals a heap of stats like these: 80% of leads never translate into sales 61% of leads deemed “sales-ready” never become prospects 78% of marketers rank email as their top performing nurture channel, but only 24% of sales emails are opened today. Build sales and marketing alignment.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Litmus

MAY 4, 2021

Check out these stats from Gartner : 75% of organizations with frontline decision-making teams reflecting a diverse and inclusive culture will exceed their financial targets. The same study found that of the 49% not currently using Agile, 47% plan to implement it, and 59% plan to implement it within the next 6 months.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

Social Media 160

Social Media Media Stats Statistics 160

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” In fact, a study published shortly before in-person events ground to a halt found that two-thirds of all conference speakers are men. Right to Diversity.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Terminus

MAY 8, 2020

Below you’ll find numbers from third-party studies, analyst reports, and real Terminus customers that all represent ABM success. Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Outbound Engine

NOVEMBER 6, 2018

Stat courtesy of Campaign Monitor. A 2016 study by Campaign Monitor found that every $1 invested in email marketing equaled a $44 ROI. A joint study from Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.

Small Business Marketing 51

Small Business Marketing Email Marketing Budget Programs Business 51

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Case study: Reagecon. Discover more B2B e-commerce trends and stats.

B2B 52

B2B Marketing Management Case Studies Paper 52

SnapApp

JUNE 18, 2015

Online video is an undeniably engaging medium – a study by Celtra found 47% of viewers watch a video to completion. Right as most of your viewers are about to click away, they’re presented with an engaging, interesting question, graphic, or stat that adds more value to their viewing experience. . Improved Completion Rates.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

ActiveDEMAND

APRIL 11, 2017

Here are the numbers to back it up: a study by TELUS International showed that, among many other things, 77 percent of users agree live chat positively influenced their attitude about the retailer they were considering buying from, and 63 percent of respondents reported they were more likely to return to a website after experiencing live chat.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. You can put your all into a sales pitch, with all of the stats to back it up. Don’t skimp on your content marketing efforts, from case studies to blogs, and especially video. Image: Oberlo.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Seismic

JULY 25, 2019

Seismic commissioned Forrester Consulting on a July 2019 study [1]. The full 13-page study will be released on August 20th during a free webinar featuring Forrester Principal Analyst Mary Shea. Preview stat #2: Asset personalization is the top success factor for customer and prospect engagement.

Forrester 55

Forrester Studies Personalization Stats 55

Sword and the Script | B2B

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

PR 75

PR Trust Marketing Stats B2B Marketing 75

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” In fact, a study published shortly before in-person events ground to a halt found that two-thirds of all conference speakers are men. Right to Diversity.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Hubspot

MAY 13, 2015

This is a basically a search engine for facts and stats. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). 5) Moz Academy. 9) Unsplash.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . A recent CEB study found that an average of 5.4 Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Hubspot

AUGUST 28, 2014

Source: Lead Response Management Study ). Source: Lead Response Management Study ). Source: Forrester Research ). Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Lead Nurturing. The odds of making contact with a lead increases 100x if called within 5 minutes.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Outbrain

MAY 6, 2019

Forrester found that it is from 5 to 25 times more expensive retaining existing customers. According to this Bain study , they spend 67% more than new customers. According to stats, 25% to 40% of total revenue comes from loyal, returning customers. It is a lot less expensive to keep current customers than to acquire new ones.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122