Martech

APRIL 5, 2022

Forrester ). Quantilope) 70% of younger millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity in terms of its promotions and offers, 66% in terms of their in-store experience, and 68% in their product range. Get the daily newsletter digital marketers rely on. Deloitte ).

Business 120

Business Loyalty Paid Search Agency Acquisitions 120

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

JULY 29, 2022

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Much more advice, including information about an extensive range of vendors, is available in our MIR, “Enterprise Account-Based Marketing Platforms: A Marketer’s Guide.”

Enterprise Management 122

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 122

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. Or do they use a broad range of your services? It is worth noting too that of the marketing tactics included in the survey, email marketing was ranked the most impactful. Do they just use one product?

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Get a more complete understanding of the changing B2B marketplace by reading the Forrester report, The Future of B2B Marketing. .

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Surveys have long been a staple on the customer service side of things, but brands have begun incorporating them into the shopping experience and making them more interactive. .”

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

SpotMe Blog

JULY 28, 2023

There are many in-person event platforms available, ranging from free open-source options to enterprise-level software. You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ANNUITAS

FEBRUARY 7, 2023

Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Data silos alone can kill an otherwise well-designed go to market plan, as nearly half of marketers recently surveyed said data silos were their biggest obstacle to success. Significant.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. If you are directly working with partner ops/ecosystem ops, please participate in this survey this week (closes September 23).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech

DECEMBER 8, 2021

One challenge B2B marketers face is making sense of the vast range of job titles and department names used across their target accounts. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. That includes B2B buyers, of course.

Account Based Marketing 92

Account Based Marketing Buy Process Marketing Automation Services 92

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. And there are a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

SpotMe Blog

JULY 21, 2023

You may need fields for attendee information or event surveys. Cost Event registration software is available at a range of price points. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Look for software with flexible form customization. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. It’s the culmination of a range of factors like purpose, culture and meaning. Belonging isn’t cultivated by buying a bunch of ping pong tables.

Work Management 79

Work Management Demand Generation Agencies Communities Forrester 79

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Polls, surveys and Q&A features (with the option to moderate) to actively engage attendees. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Golden Spiral

APRIL 18, 2019

Healthcare’s Most Wired Survey. The American Bankers Association (ABA) serves as the united voice of America’s banks, ranging from small to regional to large. ABA Survey Reports. surveys from banks around key topics, such as: lending, consumer banking, operations and risk management, and compensation. ABA Banking Journal.

Work Management 102

Work Management Marketing Management Research Organization 102

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Oktopost

JANUARY 12, 2021

While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. We hope you agree. Salesforce’s State of Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

MARCH 3, 2014

They can research and explore vendor information across a range of platforms and social networks. As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Buyers no longer need to rely on vendor information.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Albert

AUGUST 10, 2018

Nearly 70% of the marketers Salesforce surveyed said that the bulk of their AI operations were focused on improving customer experiences. A Wide Range of AI Applications. As the research from Forrester, Salesforce, and many others makes clear, this kind of AI-driven approach to marketing is a sign of things to come.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Hubspot

NOVEMBER 12, 2018

They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. Forrester Retail. Forrester is a market research company that provides reports about how existing and future technologies can potentially impact the business world.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Porch Group Media

AUGUST 4, 2020

Source: PwC) About two-thirds of survey respondents said they have a senior CX leader and a centralized CX team in place. Source: Forrester) CX covers a range of activities, from voice of the customer (VoC) to customer journey mapping and user experience—and we see them more often consolidating within marketing. And among U.S.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

B2B Marketing Directions

MARCH 13, 2016

In November of last year, a group of analysts with Forrester Research published a set of predictions about how B2B marketing will evolve in 2016. In my view, the most significant Forrester prediction is that "B2B Marketing Will (Finally) Adopt a Go-To-Customer Strategy."

B2B Marketing 40

B2B Marketing Forrester B2B Paid Search Agency 40

ANNUITAS

FEBRUARY 4, 2014

Depending on the size of your company, initial and ongoing costs can range from $100,000 to upwards of $3 million. The reality is that in not doing so, they are producing less than stellar results and it is costing them time and money in the long run. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Terminus

OCTOBER 6, 2021

The range and depth of marketing and sales tech available has never been so robust. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. We’ve said it before, and we’ll say it again. We are in the golden age of marketing. That is crazy.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Read surveys, respond to reviews, do focus groups. 11 Duane Forrester , VP Industry Insights at Yext. Use filters to find queries containing your brand name and set date ranges to compare. 21 Duane Forrester , VP Industry Insights at Yext. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. Zero-party data, as defined by Forrester, refers to explicit data a customer intentionally and proactively shares with you. We have time to get ready for any big changes.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Hubspot

AUGUST 30, 2023

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years. For example, some sales reps are skeptical about the accuracy of AI.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

KEO Marketing

APRIL 30, 2015

A new survey from Forrester Research found that almost half of all marketers plan to increase their spending on digital marketing channels this year. Around 43% of respondents said they are still experimenting in this area and haven’t yet figured out which tactics are most effective.

Spending 48

Spending Budget Management Planning Forrester 48

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. More specifically, the survey revealed what marketers believe to be the top benefits of AI: Better insights into accounts (60%).

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

B2B Marketing Directions

SEPTEMBER 18, 2016

In a survey last fall by Everstring , 25% of respondents said they were currently using some predictive tools, and another 47% said they were aware of predictive marketing and were investigating how to use it. Two recent studies by Forrester Consulting reported even higher usage rates of predictive analytics among B2B companies.

Analytics 40

Analytics Budget Programs Paid Search Agency Forrester 40