Convince & Convert

FEBRUARY 8, 2016

Forrester Research ). Draw two dots at opposite ends of a sheet of paper: Place your pen on one of the dots, close your eyes, and without picking up your pen, try to draw a straight line to the other dot. You will need to leave your pen on the paper, but you can open your eyes. Get our Definitive email newsletter.

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Vision Edge Marketing

NOVEMBER 12, 2013

Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Steps they take (industry reports, product reports and reviews, white papers, demos, etc.)

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. Source: Forrester , 2021). Relevancy: which pages and type of content they have checked. Frequency: how often they visit your website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Content Standard

DECEMBER 4, 2017

Consider it the difference between a magazine article and a paper in an academic journal: Both require research, investigation, and analysis, but of considerably different kinds. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product. Image attribution: Erik Lucatero.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Content Standard

SEPTEMBER 30, 2014

Marketers and key decision makers believe they are a far cry from truly leveraging targeted content, according to Forrester Consulting’s 2014 Thought Leadership Paper. Register for the Content Standard Newsletter for more content marketing news and insights.

Studies 40

Studies Planning Marketing Management Forrester 40

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Newsletters. White papers. Subscription-based information, newsletters. Free content: (Non-gated).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Forrester Wave: Service Desk Management Tools, Q2 2008. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

FEBRUARY 18, 2010

That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

JUNE 26, 2009

Or simply link to 300x250 OR 728x90 OR 468x60 OR 336x280 OR 160x600 Agri Ads Business Media Matters Business Media Matters is a monthly e-newsletter for the business media advertising and marketing community. Print Ads Click on any of the ads below to view a high-resolution print version in Adobe PDF.

Research 40

Research Marketing Management Media Planning 40

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. If you aren’t already engaging in lead nurturing, a good way to begin is with newsletters or email campaigns.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? 50 newsletter signups (potential leads). Forrester Blog for Interactive Marketing Professionals. The best example I’ve seen documented recently is from Junta42.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

MAY 14, 2010

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Our website contains a Resource Library of white papers, tools, videos and an extensive glossary, all covering Inbound Marketing Automation in more detail. This white paper aims to change that perception of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g., For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Sword and the Script | B2B

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Sword and the Script | B2B

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. 34% said ebooks.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Check out research papers by Forrester and Gartner. Conversions: Tracking conversions will tell you how many leads you’re gaining from your website. Choose what you want to designate as a “lead.” Conduct customer research.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

NetLine

NOVEMBER 30, 2023

Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. They often publish valuable resources, including reports, whitepapers, and newsletters—especially in areas such as regulatory change and compliance.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Get our Definitive email newsletter. We know why we sent the tweet.

Social Media 130

Social Media Sales Management Top of Funnel Media 130

SnapApp

DECEMBER 4, 2017

B2B buyers are most likely to share their name and email address in exchange for webinars (79%), white papers (76%), analyst reports (66%), and ebooks (63%) - DemandGen. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). " Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

nDash

NOVEMBER 10, 2020

It’s the idea that you distribute free content—eBooks, white papers, blog posts, infographics, social posts, newsletters, and everything in between—with the primary focus to provide value to your audience. Repurpose those bigger pieces of content to fill out the blog and drive downloads of white papers.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). Lead Nurturing: Triggered Emails, Newsletters and Webinars (blog post). white paper). Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). 5 Questions to Ask Before Buying Marketing Automation (white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Lead Liaison

MARCH 7, 2018

According to Forrester Research, they generate 50% more sales ready lead at a lower cost. These are things like white papers, blog posts, videos, everything that I’m talking about there. It’s a lot easier to sell to them than to go generate new levels for your business. So use nurturing to help. Look at this stat.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. My accomplishments include increasing time spent on blog posts and boosting newsletter signups. . . . What's something you've recently accomplished at work that you're proud of? . Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Lots of white papers and thought leadership content. A few people were so incensed they contacted me to say I was talking nonsense.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. My accomplishments include increasing time spent on blog posts and boosting newsletter signups. What’s something you’ve recently accomplished at work that you’re proud of? Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. an email newsletter).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JUNE 17, 2019

Trusted resources include government websites, research papers, and white papers by industry experts. Then, at the end, ask readers to leave a comment or share the post or subscribe to your newsletter: Small fixes like these can go a long way in way in making blog content relevant to search engines and helpful to readers.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111