NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Newsletter. That was a lot of work.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Instantly impactful.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Webbiquity

JANUARY 30, 2010

A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. How did that happen?

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Biznology

JANUARY 11, 2018

Let’s say you send your email newsletter out monthly. Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. Here are a few examples of automation that help your email marketing and your website work together.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

SendX

AUGUST 31, 2020

Also, there are different ways that newsletters are displayed on different devices from different email clients, depending on their individual standards. There are a number of email newsletter tools that provide services such as rendering and testing your email with different pricing plans, sizes, and features.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Build a loyal community with newsletters. Create your free newsletter. Email newsletter.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’ They […].

Event Marketing 217

Event Marketing Best Practices Paper Marketing & Strategy 217

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. So when someone asks, “how much can I afford to spend to collect emails for my free white paper effort,” you can’t in good conscience say $2.

Lead Scoring 92

Lead Scoring Lead Ranking Deliverability Ad Exchange 92

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Biznology

MARCH 12, 2018

You want people to subscribe to your newsletter. You want them to read your newsletter. You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. For email marketing, that means forgetting about what you want, and focusing on what they want.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

MAY 16, 2023

Yes, this 100% includes creating and publishing traditional content forms like: Blog posts Newsletters Social media posts But when it comes to educating AI, we can’t overlook the impact of also building content mass with other text sources like: Published books (on databases, like Books3) YouTube subtitles (in YouTube videos) Academic papers (on academic (..)

SEO 245

SEO Lead Ranking Content PR 245

Martech

APRIL 18, 2024

For example, you could mark an important event like a purchase or newsletter subscription as a key event. If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

The Effective Marketer

MAY 3, 2012

My paper route taught me how much we humans are creatures of habit. Are blog posts and e-newsletters delivered on a consistent, predictable schedule, or haphazardly? This necessitates optimizing content for search and social sharing, and engaging with multiple communities on multiple social networks. 3. Consistent Delivery Matters.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Trade Press Services

MARCH 11, 2024

Having first-party data and email newsletters has been a big part of the first-party data trend because you can have a direct relationship with that audience and therefore their data, as opposed to getting your audience from a search or social. There’s also a real trend of first-party data with your audience, digital in particular.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. B2B Email Marketing Newsletter. The function of a B2B email marketing newsletter is different from that of a B2C email newsletter.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Browse email newsletters over your morning coffee—daily digests from Content Marketing Institute and MarketingProfs make it easy to stay abreast of what’s happening in the B2B marketing world.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. But if someone starts reading your newsletter every week, or attending hour-long webinars, or takes an educational course you made, that person is much more likely to become your customer in the future.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Salesforce Marketing Cloud

DECEMBER 8, 2023

Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Newsletters that show up regularly in subscriber inboxes are a great way to keep your brand top of mind for customers and prospects alike. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Targeted email newsletters can be a helpful tool to keep in touch with your audience, nurture leads and turn cold prospects into valuable customers. A whopping four billion people used email every day in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

APRIL 18, 2022

The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately appeal a decision by U.S. Get the daily newsletter digital marketers rely on. Meta’s court papers claim estimates about the potential reach of campaigns aren’t guarantees, and don’t have an impact on billing.

Facebook 100

Facebook Class Paper Pricing 100

NuSpark Consulting

JANUARY 3, 2017

You should always add a blog or newsletter subscribe form to your post page. By having them on a newsletter list, you’re keeping in touch and top of mind for when that day comes. I Don’t Have Time for a Newsletter and a Blog. Gated, free downloads such as white papers and special reports are a great way to do that.

Design 0

Design Top of Funnel Tips Leads 0

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform. And remember reviews.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95