Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Focus on building trust and maintaining customer loyalty by positioning your organizations as a source of empathy and helpful information.

Work Management 118

Work Management Marketing Management Service Planning 118

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. They are a leading provider of enterprise applications, IT services and business consulting. About Lenati.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Use the true loyalty matrix to understand your customer base. A true loyalty matrix can help you visualise this better.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Porch Group Media

OCTOBER 9, 2019

Customer Experience Key to Consumer Loyalty. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Download our Customer Experience Marketing eBook.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 20 Ajay Sachdeva Corporate Governance Advisory Services Contact Ajay Sachdeva Score: 41.14 27 Ashutosh Bhatawadekar Tata Consultancy Services Contact Ashutosh Bhatawadekar Score: 37.98 Brian Reid Brison LLC Contact M. 26 Karen Hardy, Ed.D

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Gartner’s depiction of the customer journey. Raising the stakes with the customer journey during the COVID-19 pandemic.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. To keep existing customers around, many B2B marketers are creating loyalty programs. Approximately 48 percent believe that spend-based pricing is what loyalty program members value most.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. The aim of Marketing is to know and understand the customer so well the product or service fits him and sells itself.”. Being customer-centric as a company and in your Marketing is not optional. Marketing and innovation produce results; all the rest are costs.

Enterprise Management 175

Enterprise Management Peer-to-peer Marketing Management Forrester 175

Marketing Insider Group

JULY 29, 2020

Beyond awareness, you also need to know the quality of leads your content produces, the ability of your company to turn those leads into sales, and whether your content inspires loyalty in your audience. Things like moving seamlessly between one customer service channel to another can do wonders for engagement and retention.

Top of Funnel 346

Top of Funnel ROI Lead Scoring Lead Ranking 346

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. A Forrester and FocusVision study found that the way consumers feel is 1.5 They want to know that somebody just like them found your product or service to be a lifesaver.

Case Studies 332

Case Studies Customer Surveys Trust Marketing Forrester 332

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. Here are three data points on why process management matters.

Process 231

Process Optimization Work Management Marketing Management 231

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Forrester ). Audience acquisition and loyalty. A culture of diversity and inclusion is the cause of it. A diverse marketing organization aids access to diverse markets. Deloitte ).

Business 110

Business Loyalty Paid Search Agency Acquisitions 110

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Over that timeframe, they’re expected to boost their agency services spend by 2.4%. Incentivize word-of-mouth marketing by using a loyalty program and frequent outreach to create a sense of community.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 98

Social Media Work Management Marketing Management Media 98

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I This isn’t new.

Top of Funnel 93

Top of Funnel B2B Forrester B2B Sales 93

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. Or do they use a broad range of your services? Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? Do they just use one product? Consider timing. Happy Marketing!

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Kaon

FEBRUARY 15, 2017

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. The report claims that AR allows companies to better personalize their products/services to the consumer’s frame of reference.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Biznology

JANUARY 16, 2017

Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. I called Apple’s customer service to report an issue I had with one of their certified Apple repair retailers. Sealed the deal. What could you improve?

Pricing 80

Pricing Price Loyalty Forrester 80

Marketing Insider Group

AUGUST 28, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. pieces of information before making a buying decision.” Crafting Your Content.

Allocation 100

Allocation Content Curation Thought Leadership 100

The Customer

MARCH 30, 2021

Where are the lines between brand loyalty, brand advocates, brand assassins, and brand hostages? As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. I don’t stay with them because I feel a sense of loyalty. As my kids used to say back then: “epic fail”.

Brand Identity 52

Brand Identity Branding Loyalty Forrester 52

B2B Marketing Directions

FEBRUARY 7, 2016

Recent research by Forrester Consulting provides important insights about what B2B buyers value most in their relationships with suppliers. For this study, Forrester surveyed 1,307 B2B buyers from around the world at organizations with at least 1,000 employees. Top image courtesy of Flickr CC and One Way Stock.

Forrester 73

Forrester B2B Loyalty Gartner 73

Martech Advisor

DECEMBER 12, 2019

It offers lots of discussions and tips about implementing customer-centric decision making and encouraging customer loyalty. Why Attend: One of the more popular customer service conferences in the world, the event is focused on customer satisfaction. insurance industry, is a must attend for the financial services sector professionals.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

The Customer

JULY 15, 2021

Kitewheel is a natural extension to CSG’s customer engagement portfolio and strengthens our presence in faster growing industry verticals like retail, financial services and healthcare, which further diversify our revenue mix and customer base,” said Alfred Binford, president of customer engagement for CSG.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Onalytica B2B

AUGUST 23, 2017

As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services. Brand loyalty and trust are decreasing. At the same time brand loyalty and trust are at an all-time low, consumer attention spans are shorter than ever before.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Nuvi

OCTOBER 6, 2022

Best Usability – Enterprise Social Customer Service. In addition to being ranked by G2, it has been named as a strong performer in the Forrester Wave for Customer Feedback Management platforms and highlighted in the Gartner’s Voice of the Customer Magic Quadrant. . Best Usability – Enterprise Social Media Suites.

Enterprise Management 40

Enterprise Management Lead Scoring Lead Ranking Marketing Management 40

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. We, as a search organization, had to understand the shift in consumer behavior that is happening, trends in how they’re looking for products and services, and adjust what we’re doing. It can increase brand loyalty when optimized to be featured in search results. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Video marketing is one of the most effective ways to inform customers about your products and services.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

LEADership

AUGUST 13, 2015

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. So, given that more than 50% of customer service interactions already do not require human support, organizations have to really think outside the box to strike a balance—personalization alongside customer self service.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Porch Group Media

JANUARY 14, 2023

Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research. Consider deploying a series of welcome emails, designed to establish a relationship with newcomers and introduce them to your products and services.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Oktopost

JANUARY 12, 2021

Peter Drucker once said, “ Quality in a service or product is not what you put into it. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . It is what the customer gets out of it. Source: Salesmanago. Paid Advertising. Social Media . Net Value Score (NVS).

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101