KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. Google Quality Ratings Guideline (Version 5.0).

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. And that statistic tends to grow as virtual assistants become popular. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. In the quest of their tailored solutions to the problems, the B2B buyers seek personalization from email to landing pages and from advertisements to content recommendations.

Planning 58

Planning Studies B2B Marketing Trends 58

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. Device modifiers: Make the decision to keep or cut tablet from campaigns ASAP – should you decide to keep tablet, make it a focus with tablet-specific campaigns and landing pages.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Webbiquity

APRIL 20, 2010

Closing the Click: Eight Tips for Creating Landing Pages that Sell by iMedia Connection. Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62 Why do email marketing? by Email Marketing Reports.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Launch Marketing

MAY 8, 2018

One proven way of doing this is by incorporating customer testimonials as trust signals in your landing pages. As highlighted in this ZoomInfo article which lists various marketing & sales statistics, aligning sales and marketing leads to 38% higher sales win rates and can help your company become 67% better at closing deals.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. And that statistic tends to grow as virtual assistants become popular. If you are specifically an online retailer, leveraging shoppable posts can help you drive traffic to your website and product pages.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Semrush) 75% of users don’t look beyond the first page of search results. Statistica) Organic search results on Google’s first page typically have an average word count of 1,447.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

To invigorate your sales efforts, try these 7 ways to kick-start your sales team: Align with marketing – Get your sales department on the same page with marketing when defining what your company’s ideal leads look like. Use automation – Take advantage of the newest software that streamlines sales processes.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

ActiveDEMAND

APRIL 11, 2017

When paired with a strong personalization platform, live chat empowers agencies to engage with prospects and trigger targeted conversations based on what page or pages a user is currently viewing. Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Sharpspring

JUNE 9, 2017

Order a product from a landing page. A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service. 77% of people say that valuing their time is the most important thing a company can do to provide them with good service. – Forrester Research.

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. Finally -- and perhaps most importantly -- the article emphasizes that your pinned content should contain links to optimized landing pages. Check out the full story here.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Sharpspring

JUNE 22, 2017

Order a product from a landing page. A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service. 77% of people say that valuing their time is the most important thing a company can do to provide them with good service. – Forrester Research.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. Interaction: You can measure this by tracking what visitors do after they get to a page.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. 95% of people only look at the first page of search results which is why content is worth optimizing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

JUNE 29, 2012

21 Internet Marketing Statistics That May Surprise You. Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Source: Forrester Research ) Commerce is shifting more and more online. Take a gander! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

ClearVoice

JUNE 19, 2023

If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day. Below is a compilation of some of the most relevant social media statistics every marketer and content creator should know in 2023. billion internet users worldwide.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. Make it the headline of your landing page.

Conversion Rate 101

Conversion Rate Conversion Tips Marketing Analytics Tools 101

TrustRadius Marketing

AUGUST 21, 2018

Demonstrating that mobile usage drives revenue can help marketers justify investing in advertising tactics like mobile-optimized landing pages and search ads that provide a positive experience for customers on their phones and tablets. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). You can do a competitor analysis to see the keywords for which your competitors rank, which pages send the most traffic to their site, and the keywords they rank for but you don’t.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Single Grain

MARCH 9, 2021

Here are the similarities between the two: Technical on-page optimization is done on both B2B and B2C sites to improve the user experience. It also ensures that the search engines can accurately crawl and index different pages on the site. Back the claims you make in your content with linked-to statistics and data.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

APRIL 3, 2012

We use lead generation and nurturing tools like Hubspot's inbound marketing software to make it easier to generate quality leads -- but to do it, we stay dedicated to creating new blog content, lead gen offers , and optimized landing pages. 5) Stay organized with a CRM. 6) Use video as a sales assist.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. Make it the headline of your landing page.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

DiscoverOrg

AUGUST 7, 2018

The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Time on website pages related to industry topics. Website visits.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

SEPTEMBER 11, 2018

In the following pages, I’m going to break SEO into its most basic parts and show you how to use all its elements to construct a successful SEO strategy. This is a process that search engines use to determine where to place a particular web page in SERPs. Source: Forrester Research. How Does Google Know How to Rank a Page?

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Learn more : 11 Practices for B2B Landing Page Optimization (LPO).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

DiscoverOrg

AUGUST 7, 2018

The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Time on website pages related to industry topics. Website visits.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

ClearVoice

NOVEMBER 11, 2022

But first, let’s quickly define a few terms to make sure we are all on the same page: Brand awareness: The ability of customers and potential customers to recognize and associate the content and other offerings your organization provides. Forrester ). billion Google searches occur daily. Hootsuite Global State of Digital 2022 ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60