Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120

Research B2B Marketing Tips B2B 120

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. As a research method, it’s a fast, inexpensive and scalable way to capture VoC. Focus groups. For marketers, focus groups have one clear benefit: synergy.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Sprout Social

JUNE 12, 2016

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

Social Media 52

Social Media Twitter Facebook Media 52

Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. In this post I’ll cover the various types of market research available to you.

Research 48

Research Service Planning Ideal Customer Profiles 48

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Traditional market research is just too slow, and the world is moving faster than ever.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Connect with him through Twitter or LinkedIn.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. So, what’s the problem with focus groups? What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently.

Viral Marketing 117

Viral Marketing Network Marketing Fulfillment eCommerce 117

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Convince & Convert

OCTOBER 2, 2015

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Insightpool has pulled together industry Word of Mouth power rankings to compare the success of each brand on Twitter. Are you missing your targets?

WOM 148

WOM Word of Mouth Social Media Segmentation 148

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Customer Surveys 91

Customer Surveys Branding Brand Identity Paid Search Agency 91

KoMarketing Associates

APRIL 30, 2019

How do they go about researching? Goals : Identify why this individual might be performing research. Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. That’s on the sales front.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. Research Your Market, in Realtime. Don’t get me wrong, I still believe there is a place for focus groups. The list goes on and on and on. Television. And that’s just what I can list off the top of my head.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 103

Social Media Social Marketing Media Planning 103

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

readwrite

SEPTEMBER 25, 2019

You didn’t commit enough time to initial market research. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Engage with audiences by conducting focus groups. Do you ever feel like your favorite companies just get you sometimes?

Buyer Personas 88

Buyer Personas Psychographics Demographics Paid Search Agency 88

ClearVoice

JUNE 15, 2021

A strong marketing writer is part journalist, part subject matter expert, and part researcher—and they even have a sense of humor when the occasion calls for it. Customer or buyer personas are semi-fictional archetypes based on actual customer research and data that represent the key traits of your target audience.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Performing research and data analysis to answer tough questions requires data be offered in a flexible format. They provide insights that can inform an entire business strategy.

Analysis 102

Analysis Custom Publishing Advertising Benchmark Keywords 102

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat. But be careful if you solicit feedback from customers on social media.

Paid Search Agency 142

Paid Search Agency Branding Brand Identity Social Media 142

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. As you start your research, there are three things to consider: Your sales process. Millennials prefer to stay up to date on current events and happenings via Twitter. Target Audience.

Social Media 127

Social Media Paid Content Social Marketing Advertising Agencies 127

Biznology

DECEMBER 6, 2016

Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Cindy Crescenzo brings more than 15 years of research, measurement and planning expertise to the corporate communications world. Links to the source material for this episode are on Contentle.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. But these do not always provide a deep enough understanding of the subject being investigated.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

ConvertKit

APRIL 17, 2019

If you want to continue uncovering the desires, motivations, and traits of your target audience, we have additional audience research prompts that can help: What does their ideal day consist of? How to conduct niche audience research. We can only make predictions that need to be tested and proved by conducting audience research.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

If you want to continue uncovering the desires, motivations, and traits of your target audience, we have additional audience research prompts that can help: What does their ideal day consist of? How to conduct niche audience research. We can only make predictions that need to be tested and proved by conducting audience research.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Content Standard

JULY 24, 2018

” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. Social insights, or social research, is more in-depth, helping you to understand naturally-occurring categories of conversation. Desktop Research. SEO Research. Focus Groups.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

B2B Marketing Traction

MARCH 27, 2012

If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: Twitter. Image source: Twitter. Market research. That's why a PR firm would likely use market research as a tactic. Research PR firms.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

ClickZ

JANUARY 6, 2022

It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Because to achieve that, you need many different building blocks that need to fit together, from having a clear data strategy and joined-up tech stack to leveraging behavioral persona research and integrated reporting workflows.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors?

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

readwrite

SEPTEMBER 25, 2019

You didn’t commit enough time to initial market research. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52