Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences. Quantitative research generates specific numerical data.

Research 99

Research Case Studies Case Study Skype 99

Metadata

JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. It’s also important to build your sales network by hiring local sales reps or local channel partners. That’s on the sales front. Management buy-in is super-critical.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 115

Business Analysis Work Management Forecasting 115

Content Standard

APRIL 23, 2024

By promoting collaboration and information sharing across all customer-facing teams — marketing, sales, product, and even customer service — the CMO ensures that a unified brand message resonates throughout the customer experience, tailored and personalized to fit where and how it’s needed.

CMO 86

CMO Enterprise Management Planning Work Management 86

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. This has traditionally been done through surveys, focus groups or other forms of direct communication. That nugget of wisdom is gold for sales. Registration is free.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

Sprout Social

JANUARY 12, 2023

We take it a step further by also sharing the process we followed to refresh Sprout’s values. Meet Melissa Stricker, General Manager for Fairfield by Marriott Charleston in West Virginia. CornellMBA recently launched its Sustainable Tourism Destination Management course. Sprout’s values include: Care Deeply. We Embrace Change.

Lead Scoring 126

Lead Scoring Lead Ranking Effectiveness Brand Identity 126

SmartBug Media

MARCH 17, 2023

Understanding your target audience's needs is essential in the product or service launch process. Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods.

Research 98

Research Service Product Planning 98

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

Focus Group 133

Focus Group Research Sample Ad Frequency 133

Launch Marketing

JANUARY 8, 2020

Consider interviewing key execs to build a cohesive understanding of the process and vision that went into creating the company. These can also be thought of as the talking points your sales team will leverage when meeting new prospects and explaining the value of your offering. Engage and Advance Conversions with Your Messaging.

Buyer Personas 74

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 74

SmartBrief - Marketing

SEPTEMBER 25, 2023

The psychology of marketing and how consumers process messaging and content has fallen by the wayside in many organizations and, sadly, even in many marketing agencies. Too often today, the strategic conversation and discussions around a conference room whiteboard quickly degrade to digital tactics. I have seen this happen repeatedly.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. But tactical social data alone isn’t enough to move the needle.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Social Marketing 136

Social Marketing Contingency Planning Planning Work Management 136

Biznology

JUNE 9, 2020

Sales were only a secondary level of customer relations while reducing the panic mode and providing options was the first and the most important one. So, for example, if your business offered free deliveries, switched its focus to e-commerce and provided online support, you’ll be able to use it. Evaluating your response.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Hubspot

APRIL 7, 2023

If you want to launch a new product, the process is far easier and the possibilities are endless. You can gather information through surveys, focus groups, and interviews. As your business expands, automation will be essential for saving you time — products like HubSpot’s Sales Hub can help your business grow.

CMS Development 79

CMS Development Product Buyer Personas Industry CMS 79

Convert

NOVEMBER 17, 2021

This is when many brands will record peak sales this year but some, sadly, won’t. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling in a huge stream of holiday shoppers. sales in November and December hit $188 billion. sales in November and December hit $188 billion.

Conversion 52

Conversion Tips CMS Development eCommerce 52

ClickZ

JANUARY 6, 2022

Another key mission is to drive innovation at scale to set yourselves apart from the competition, so it’s key that you are embedding an innovation mindset, allowing teams the space to play and fail quickly while making sure your established business processes and Mar tech stack are continually optimized for growth.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Hubspot

JUNE 1, 2018

The selling part, for instance, overlaps a little too snuggly with a “what is sales” definition, and the word advertising makes me think of Mad Men brainstorming sessions. But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. What is Marketing?

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Vidyard

MARCH 15, 2017

Getting the message wrong can spell disaster on a global scale, just as getting the messaging right can open new doors to spikes in sales and popularity. The video presents a focus group filled with real millennials, not actors. Next, images of “millennial” activities are presented to the group.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. You don’t want to fall into the trap of using social data solely as a crisis management tool.

Social Media 111

Social Media Social Marketing Media Paid Search Agency 111

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success. What power!

Tools 89

Tools Work Management Marketing Management Business 89

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. It can be easy to assume that you know best.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Heinz Marketing

APRIL 8, 2022

Of course, you could refer them to your sales or support team for more information, but many people aren’t ready for that. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. It’s safe to say that’s not how we want our prospects or customers to feel.

Communities 109

Communities B2B CMO Paid Search Agency 109

Tony Zambito

JULY 6, 2011

About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products.    Cooper barely survived the bust - and I am glad it did. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

seo.co

MAY 11, 2021

Getting clear on who your audience is can be one of the most helpful steps in the business growth process. This is best done through a process known as market segmentation. It’s essentially the process of dividing your company’s target market into specific and approachable groups. Focus groups.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

SpotMe Blog

AUGUST 30, 2021

The core purpose of content marketing is to build brand awareness (and drive sales) by providing your customer base with valuable information. You want to find event management software that will support key features you’ll need when catering to a global audience. Give participants the ability to meet in small groups and one-on-one.

Planning 52

Planning Work Management Marketing Management Conference 52

Adobe Experience Cloud Blog

MARCH 16, 2015

Use holistic, agile methodologies, software, and processes. No lead nurturing , and too much focus on the bottom-of-the-funnel. A leaky funnel—they didn’t know what was succeeding or how. After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Especially as related to the veiled covering of old sales and product marketing methods and presenting as an expert method. This applies to buyer persona development today.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. But fashions and trends change with alarming frequency, and failure to understand who will be buying your product can lead to disastrously underwhelming sales figures. It can be easy to assume that you know best.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

thePoint

MAY 23, 2016

Create an Educational Opportunity instead of a Sales Pitch. Your sales team may view a webinar as the perfect venue for selling. Follow the WIIFM (What’s In It For Me) process and state that clearly. It may seem like a picky point, but you simply cannot promote speakers that have “marketing” or “sales” in their titles.

Webinar Metrics 40

Webinar Metrics Practices Best Practices Case Study 40

ClearVoice

MARCH 19, 2021

Therefore, every sale begins with brand awareness. Brand managers, therefore, always have to start with a brand awareness goal. Brand recognition: How well consumers can identify a brand “in the wild” i.e., on shelves or in an online presentation of products, amongst others in the same category. Home appraiser (works with bank).

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Zoominfo

JUNE 1, 2020

Discovery calls can make or break your sales process. They are especially critical when markets tend to be competitive or emerging, which means more responsibility is placed on reps to make a strong case to buy. The Anatomy of a Discovery Call Typically, reps take multiple discovery calls over a period of 10 days.

Work Management 130

Work Management Lead Ranking Cold Calling Marketing Management 130

Hubspot

NOVEMBER 23, 2020

The price of the product or service they're interested in (and any active sales or discounts). Buying patterns are present in all of these types of consumer behavior, but they’re most prevalent and predictable through routine purchases. Here at HubSpot, we’re strong advocates of customer relationship management (CRM) tools.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Tony Zambito

AUGUST 3, 2011

  It takes a minimal level of 15-30 ethnographic research interviews and I’m not referring to counting friends and employees or your sales reps.    Budgeting to do the real thing and with the right amount of time is usually somewhere between what typical focus groups costs and a large scale national study for example. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Content Marketing Institute

DECEMBER 17, 2018

” – John Russell , former managing director, Harley-Davidson. Start a focus group. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). To watch it and hundreds of other presentations from experts, subscribe to CMWorld video on demand today. . Click To Tweet.

Enterprise Management 94

Enterprise Management Paid Search Agency Work Management Marketing Management 94

Tony Zambito

MARCH 25, 2011

Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.  

Research 100

Research Psychographics Buyer Personas Marketing Management 100