Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

JUNE 30, 2022

But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to deliver a more personalized customer experience across all channels and stages of the buyer journey.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. I need to update the look.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

MAY 3, 2022

V12 recently launched the 2022 Marketer’s Perspective on Mover Marketing Report , which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Key findings from the report include: Who is using mover marketing strategies? Budgets are going toward movers.

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Porch Group Media

AUGUST 1, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. It really does feel like you captured the imagination of the company, and everything is working together to deliver something great that’s more than just a product.

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Contently

MAY 7, 2021

Yes, you can publish the article from your own personal account, but that only works if you’re the one who wrote it. Not bad for five minutes of work. Strangely, LinkedIn isn’t showing how many views our first company page article has, but there are already more likes and comments than our average post.

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Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. The Move Journey.

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 19, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. We would never want to have you turn off a channel that’s working for you, right? So, test and learn.

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Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12 have worked together to develop this product called MoverTech ? This was actually one of the first things we did when we became part of Porch.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. So for us, the retail media network is just a great way of providing access to our first party data, right?

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Number One: Make sure you understand a little bit more about your audience segmentation so you can match the mover trigger to your audience segmentation. Meet Jennifer Renaud.

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Porch Group Media

JANUARY 6, 2023

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. Current owners are at 61% and 65% of first-time homebuyers are acknowledging that they’ve made purchases through social media advertising. People are acknowledging where they’re going and whether this is working for them.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

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Porch Group Media

OCTOBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. We looked at our own agency services and saw that we were able to provide brands access to our own first-party data.

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Porch Group Media

NOVEMBER 18, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. It’s a web UI platform that anybody can log onto and they can see the different channels and how it works.

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Webbiquity

JANUARY 25, 2024

From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working. All of which is good.

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Porch Group Media

SEPTEMBER 9, 2021

Targeting new movers offers your brand an incredible opportunity to acquire new customers and attain their loyalty. With MoverTech’s proprietary data and comprehensive insights across the entire mover journey, your brand’s message is guaranteed to reach the right audience, on the right channels, at the right time.

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on Porch Group Media. That is just a fact, at this point. Contact us today!

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on V12. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

JULY 14, 2021

With the increase in remote work opportunities, rising rent rates, all-time-low mortgage rates, and the desire to leave densely populated states for a more affordable cost of living – a nationwide moving boom is happening. Remote Work is Motivating Mass U.S. Unlike 2020, COVID-19 is not a major factor driving these 2021 movers.

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Porch Group Media

AUGUST 19, 2021

With MoverTech Science, you can now target movers most likely to buy your goods and services. Using our advanced machine learning platform, V12 Signals in-market intent technology, and extensive data products expertise, V12 works with you to identify the insights that matter to understand your target audience and anticipate their needs.

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Porch Group Media

DECEMBER 20, 2021

New movers are consumers who are in the process of moving or have moved within the last 12 months. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for providers across verticals to boost customer acquisition and curb attrition. New Movers’ Financial Trends.

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Porch Group Media

SEPTEMBER 23, 2021

Did you know new movers are the most economically valuable consumers on the market? In an industry all about getting in the door first, your mover marketing efforts must be timely and precise in order to successfully reach them. Mover Marketing Solutions. Ready to start turning new movers into new customers?

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Porch Group Media

DECEMBER 19, 2022

Welcome to the Movers and Shakers podcast. I’ve been studying movers for at least a decade in different industries that I’ve worked in. Movers are a very important segment for telecom. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

AUGUST 4, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Anders: I know that you worked for Microsoft in the past. I think with consumer packaged goods, selling online has had to do a lot of work there. Meet Jennifer Renaud.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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Porch Group Media

DECEMBER 13, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. I think the reason why it works so well is because it’s based off of actual transaction data, and actual ownership data, and actual behavior data. It’s also refreshed off of that data on a monthly basis.

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