Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Marketing Insider Group

SEPTEMBER 2, 2020

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. Interaction personalization. Just think about where marketing sat five years ago.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Contently

JULY 12, 2021

Everyone in finance wants help, whether they’re a first-time trader or a Wall Street pro. Since the pandemic, the world of finance has drastically changed. However, we saw a shift on that front in our 2021 report on the state of finance content. “Investment banking is just glorified content marketing.”

Process 172

Process Planning Work Management Marketing Management 172

Webbiquity

FEBRUARY 7, 2020

In industries with global markets, every business is now competing on a worldwide level, and they need employees and managers who can keep up with the developments in manufacturing, transportation, marketing, and finance. With your knowledge and skills in multiple fields, you can grow in this industry and build your personal brand.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Webbiquity

MARCH 29, 2018

Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well. However, if blockchain impacts marketing with anywhere near the speed it has impacted finance and technology, it could change the entire industry overnight.

Marketing & Strategy 255

Marketing & Strategy Opt-in Paid Search Agency Social Media 255

Marketing Insider Group

APRIL 13, 2023

Smart marketing focuses more on building a personality and community that attracts the right people. Omnichannel sales and distribution have added another wrinkle to doing business, creating a need to seamlessly blend online and in-person commerce. Decide your personality and point of view to market effectively.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

Work Management 105

Work Management Marketing Management CMO Startups 105

Contently

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Personal finance guides popped up on lifestyle sites. Today, the space for personal finance content has become incredibly overcrowded. But their secret sauce was content.

Branding 124

Branding Brand Identity Content Education 124

ClearVoice

JULY 17, 2023

Few topics hook people better than finance. Most people seek information about personal spending or managing their business’ money. High-quality finance content marketing can help generate leads, build authority and convert users. Finance writing can not only sway readers to convert.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Marketing Insider Group

SEPTEMBER 29, 2020

Personal finance blogs have always attracted a healthy readership – after all, everyone could always do with a little extra money in their pocket at the end of the month. Most personal finance blogs are written by individuals (or a small team) who’ve undergone their own saving, investing, or getting out of debt adventure.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

APRIL 5, 2021

YMYL takes it a step further with this idea of content that spreads inaccurate and untruthful information that can actually harm a person. If misinformation affects the user’s happiness, health, safety, or finances, Google will mark it as YMYL. Google makes it clear that deception and dishonesty on pages won’t perform well.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Heinz Marketing

JUNE 22, 2023

These folks are typically Finance, Procurement, Legal, or someone Technical like Security (Compliance). A Champion is the person who acts in the buying process but does not have the power to say yes. A Validator is someone who holds the power to say “no” to a purchase.

Buy 105

Buy Ideal Customer Profiles Work Management Verticals 105

Valasys

FEBRUARY 19, 2024

Fintech’s Revolution in Finance Personal Finance Management Fintech platforms have allowed people to keep track of personal finances more successfully.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

Contently

DECEMBER 2, 2021

To see where finserv marketers should be investing their time, we recently analyzed 2,848 pieces of content from 26 of the biggest finance companies in the world. Focus educational content on emerging fields like cryptocurrency, not just personal finance. Personal finance guides popped up on lifestyle sites.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

FMG Suite

APRIL 25, 2024

Readers want to feel like they’re reading something from a person, especially if that person is handling their finances. Write As You Speak Formal writing is often the standard in business, but in many cases, a lighter approach can be more effective and relatable. Of course, how lighthearted you get will depend on your brand.

Copywriting 52

Copywriting Rules Newsletter Features 52

Martech

SEPTEMBER 13, 2023

Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Marketers in tightly regulated spaces like finance need to be confident that AI recommendations are not only sound but also possible to explicate. Specific capabilities.

Marketing AI 130

Marketing AI Enterprise Management Marketing Management Generation 130

Hubspot

MARCH 5, 2024

She also won 3 Emmys… Source: Tenor Because I asked nicely, Beatriz spilled the secret sauce that led to her entrepreneurial success — aside from being a “Type A Virgo person,” that is. So you better believe you’re the right person for the job. Beatriz had no background in finance. and hit 1m+ users.

Companies 61

Companies Startups Communities Newsletter 61

Marketing Insider Group

MAY 30, 2023

For the best results, segment your email list based on demographics, behavior, and interests and personalize your content accordingly. Invest In Marketing Software Chances are your small business already uses software to complete transactions, manage finances, and store customer data.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Martech

SEPTEMBER 28, 2023

Even better, the cartoon’s caption was personalized with the recipient’s name. In the box with the framed, personalized cartoon was a short note from the wholesaler, saying they hoped to catch up and asking the advisor to either call or expect a call. At the left end was $0, the least amount of insurance a person could have.

Trigger Marketing 125

Trigger Marketing Work Management Marketing Management Paid Search Agency 125

Content Standard

DECEMBER 6, 2023

The methods I cover here are applicable to any market research, but to illustrate some of the finer points and give you some inspiration, we’ll be exploring a study from the Healthcare Finance Management Association. (It It covers the feedback from over 320 health system executives and their buying plans over the next 12-18 months.)

Work Management 52

Work Management Marketing Management Vendors Research 52

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Culture, indeed, is the new mandate for business. Do you have a culture that encourages innovative ideas from these employees?

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Contently

JUNE 24, 2021

To see where finserv marketers should be investing their time, we recently analyzed 2,848 pieces of content from 26 of the biggest finance companies in the world. Focus educational content on emerging fields like cryptocurrency, not just personal finance. Personal finance guides popped up on lifestyle sites.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Contently

FEBRUARY 28, 2023

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. This makes sense for their business model since they have an app that helps their users track their money and make smart personal finance decisions.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

SmartBug Media

MAY 30, 2022

As you’re working to get capital for your e-commerce brand, some of the best ways to get that capital is through the use of your savings and financing support from friends and family. There are also many capital firms that provide financing to e-commerce sellers. How to Translate the Retail Experience to E-Commerce.

Resources 98

Resources Ad Building Branding Brand Identity 98

Oktopost

SEPTEMBER 13, 2022

Your potential customers need to know they can trust you with their finances. Don’t be afraid to show some personality and let your audience get to know you and your brand more personal. It’s an ideal platform for sharing educating and entertaining videos that showcase your financial services and brand personality.

Social Media 84

Social Media Work Management Marketing Management Service 84

Martech

AUGUST 31, 2023

It provides insights and analysis to sales, compensation, and finance professionals. SOCi ’s AI-powered Genius Social/Engagements helps multi-location enterprises quickly generate personalized, on-brand responses to all social media engagements. Nagarro ‘s Genome AI platform personalizes digital experiences for its customers.

Enterprise Management 109

Enterprise Management Advertising Agencies API Multi-Channel 109

nDash

JANUARY 17, 2023

Personal finance is a complex topic that generates a lot of questions. Generations who might have turned to family members or their personal banker for answers in the past are instead using search engines to learn how to save for retirement, find a great checking account, and wisely select a mortgage loan.

Paid Search Agency 52

Paid Search Agency Companies Lead Scoring Lead Ranking 52

ClearVoice

AUGUST 14, 2023

This principle is especially true in the area of personal finance. Personal finance is full of technical terminology and concepts. Understanding the role of content marketing in personal finance education Content marketing impacts personal finance education in many ways: Improved knowledge transfer.

Education 98

Education Personalization Content Marketing Planning 98

ClearVoice

SEPTEMBER 22, 2023

Dive in, as we unravel this electrifying saga of finance’s next frontier. Create online apps that generate personalized recommendations and projections based on the expenses, investments, and income your audiences provide. AI-based personalized content 90% of loan and mortgage customers start their journey with an online search.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Bannerflow

FEBRUARY 17, 2021

In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. What will we be discussing in this guide to digital transformation in banking and finance? The benefits of digital transformation in banking and finance. The decline of in-branch banking.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Champion Communications

JANUARY 11, 2023

Can working from home have a positive impact on the finance industry? One such leader for whom the issue matters profoundly and personally is Bob Bailkoski, CEO of Logicalis. Embracing remote work: Why working from home has a positive impact on Finance. . How can startups stay resilient during an economic downturn? .

Enterprise Management 62

Enterprise Management Work Management Business Startups 62

Salesforce Marketing Cloud

NOVEMBER 11, 2022

We recently spoke with several executives in finance — including some who joined us for our “Women of Wall Street” features at Salesforce’s New York World Tour and Dreamforce events this year — to learn more about their journeys. Empowering women in finance. Get articles selected just for you, in your inbox. Sign up now.

Lead Scoring 98

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 98

Biznology

OCTOBER 21, 2019

Many business people don’t give a lot of thought to how their personal credit score affect their success in business. The truth is that your personal credit can mean the different between getting the funding you need and dying on the vine. Finance Almost Anything. Simply put, credit matters. Avoid Security Deposits.

Business 99

Business Marketing Budget Aggregators High Quality Lead 99

Heinz Marketing

AUGUST 14, 2022

To help marketers (and really anyone) understand the finance side of business, I recommend understanding your own finances first. That’s why my app of the week is Personal Capital. . According to the Personal Capital website, they “ secure all data with AES-256 encryption, the same rigorous standards used by the US military.”

Eye-Tracking 62

Eye-Tracking Planning Consulting Education 62

New North

AUGUST 14, 2023

Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series. How the Company Uses the Content Pillar : This podcast explores how finance leaders can make smarter, faster, and more profitable business decisions.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52