SendX

FEBRUARY 11, 2021

Host Industry-Specific Webinars Another type of email marketing lead generation method, which deserves extra emphasis is hosting niche-specific webinars. Webinars are especially effective because they usually teach a new skill or share important insights in a specific industry.

Lead Generation 393

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 393

Marketing Insider Group

JANUARY 4, 2021

In the earlier BLOG I talked about how data science was really coming into its own when combined with BI, data, and analytics, and how it was specifically advancing the field of marketing performance management. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Work Management 363

Work Management Marketing Management Analytics Webinar Metrics 363

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. During the Webinar: Focus on engagement.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. Create a new webinar in Zoom.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Salesforce Marketing Cloud

MARCH 19, 2024

You might be saying to yourself: “I’m in field service. The Serviceblazer Community includes a fast-growing group of Field Serviceblazers who offer valuable insights from the mobile workforce. Is this community for me, too?” The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me write an engaging email for our upcoming webinar on content marketing trends, targeting mid-level marketing professionals.” Add in specific details about the webinar, like key speakers or unique insights attendees will gain. It’s personal, direct, and effective when done right.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . a selected field of expertise. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

ANNUITAS

MARCH 21, 2023

Interactive Webinars Drive Closed Loop Virtual Event Management and Measurement As virtual events remain a common element of go-to-market efforts in the post-pandemic economy, Adobe has made significant improvements to the integration between its Adobe Connect webinar tools and the core Adobe Engage product.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

The Point

DECEMBER 6, 2022

SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. People (in-house or outsourced, salaries or agency fees) * Content (Webinars, ebooks, video) * Technology & infrastructure. We prefer to base budgets on MQLs vs. raw inquiries. In round numbers, a common cost standard is $250 per MQL.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

MARCH 24, 2021

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. Are you asking prospects to fill out unnecessary fields?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Salesforce Marketing Cloud

JANUARY 17, 2024

You might be saying to yourself: “I’m in field service. The Service Trailblazer Community includes a fast-growing group of Field Service Stars who offer valuable insights from the mobile workforce. Is this community for me, too?” The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Martech

DECEMBER 12, 2022

You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website. He also suggests using hidden field values. Normalization of fields. Dig deeper: Spreadsheets remain critical for marketers.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Automation Optimization 107

Marketing Insider Group

NOVEMBER 10, 2020

To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . Webinars and keynote speeches take a long time to sit through. Marketers need time to step away and rest their minds to prepare for new information.

Conference 230

Conference Resources Peer-to-peer Paid Search Agency 230

Trade Press Services

APRIL 29, 2024

Become a guest, panelist, or speaker on webinars and podcasts. This makes webinars and podcasts especially valuable for sharing thought leadership. In a time when digital storytelling is thriving, podcasts and webinars can address highly specific or niche topics. These avenues will help you build your strategic network.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Webinar Metrics Digital Transformation 52

Marketing Insider Group

MAY 18, 2020

In the 2020 Thought Leadership Research Report , 68% of respondents said they consider thought leaders to be experts in the field. Surveying your field on a topic and developing a report based on this will be well received. Guest star on webinars and podcasts: Your SMEs will make perfect guests for your webinar or a partner’s.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Televerde

APRIL 19, 2024

Our own Chris Mercer recently hosted a webinar with H2H Author Bryan Kramer, discussing the future of AI in Sales and Marketing (check it out – it’s worth the watch). It’s always so energizing to step into a room with so many smart, creative people who are all pushing the boundaries of what’s possible in our field.

Forrester 69

Forrester Marketing AI B2B Conference 69

Launch Marketing

JANUARY 3, 2024

Here are a few common data issues: Inaccurate or Incomplete Data Data from website forms or list imports is not always accurate and is often missing certain fields. For the most impactful marketing, data needs to be accurate and complete as field values are pulled in for segmentation, personalization and more.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Work Management 52

Work Management Service Practices Tips 52

Litmus

NOVEMBER 9, 2020

We invited Helen Lillard and Cristal Foster, two of our friends from Oracle, to talk through just that in our Trends Shaping the State of Email in 2021 webinar. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Don’t worry.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Top Rank Marketing

JANUARY 15, 2024

Expert influencers are the industry leaders and thought leaders who shape opinions and trends within your field. Practitioner influencers , on the other hand, are professionals with hands-on experience in their respective fields. Different influencers excel on different platforms and with various content types.

B2B Thought Leadership 115

B2B Thought Leadership B2B Thought Leadership B2B Marketing 115

Hinge Marketing

JUNE 9, 2020

The playing field has changed. There is still plenty of time on the clock, but you need to get a fresh read of the field. Register for our upcoming webinar: Getting Back in the Game: How Your Firm Can Win in ‘The New Normal. Many of them have set new webinar registration and attendance records by working with us.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. They typically have websites, newsletters, podcasts and webinars. As for discipline-related outlets, MarTech itself is an excellent example for our field. These are worth following.

Work Management 100

Work Management Marketing Management Training Vendors 100

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

6sense

DECEMBER 8, 2021

Immediately, I knew what I didn’t want to do: the 14 hours of webinars every day that have become so normal during this strange time. And I also want to grow our field marketing team, which I want ready to create amazing experiences. So how can we empower today’s field marketers to be the difference-makers we know they can be?

Planning 62

Planning Account Based Marketing Work Management Marketing Management 62

Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. Privacy has “leveled the playing field” for advertisers. That said, he also believes that marketers should look at this as an opportunity.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

6sense

AUGUST 28, 2021

Immediately, I knew what I didn’t want to do: the 14 hours of webinars every day that have become so normal during this strange time. And I also want to grow our field marketing team, which I want ready to create amazing experiences. So how can we empower today’s field marketers to be the difference-makers we know they can be?

Account Based Marketing 62

Account Based Marketing Planning Work Management Marketing Management 62

chiefmartech

FEBRUARY 3, 2020

What does this next decade hold for the field? Can these struggling martech personas converge into one coherent webinar? In the meantime, a flashback to the 80’s, in the name of science and all its wonders: The post Dr. Martech and Mr. Hype: A Transformational Webinar appeared first on Chief Marketing Technologist.

Webinar Metrics 131

Webinar Metrics Marketing Management Marketing Automation Services Privacy 131

SmartBug Media

MAY 14, 2020

In one of my previous blog posts, “ Guide to Setting Up Email Workflows for Webinars ,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. MQLs and SQLs who attended the webinar. We hope you enjoyed it!

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

Heinz Marketing

DECEMBER 11, 2020

Webinar Strategy. Developing an ongoing series of webinars is a great way to create content and drive interest in your company. Displaying your industry knowledge by sharing your expertise in a given field is one of the best ways to drive more opportunities. Try to plan for at least one webinar a quarter. Lead Nurture.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

Content4Demand

NOVEMBER 10, 2020

Annika Helmrich , Director of Field Marketing, and Kathy Mammon , Director of Marketing Communications and Marketing Operations, shared the lessons they learned along the way in their session at the B2B Sales & Marketing Exchange in October. Shorten Webinar Execution Cycles. Define the personas for each webinar.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Top Rank Marketing

FEBRUARY 12, 2024

Webinars, interviews, or other interactive content The most successful influencer marketing programs create a sense of community. A candid interview between your executive and a subject matter expert in the field, or a panel discussion that invites open Q&A, are great ways to bring the experience closer to your audience.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Unbounce

JULY 6, 2020

Know Your Goal Create a Compelling Reward Pick the Right Form Fields Consider Your Traffic Sources Craft a Message-Match Headline Use Social Proof Keep Your Copy Short and Clear Write an Actionable Call to Action Apply Conversion-Centered Design Principles Optimize Your Form Create an Incredible Post-Conversion Experience.

Lead Capture 145

Lead Capture Paid Content Lead Ranking Lead Scoring 145