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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

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How to craft killer CTAs that convert B2B prospects

Martech

Use hard CTAs: For complex products, when meetings are crucial to explain features and value. Create a sense of urgency Sometimes, a gentle nudge can make a big difference in B2B outreach. Why such CTAs can make it: Urgency triggers action. Features tell, benefits sell , they say, and I couldn’t agree more.

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Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

Optinmonster

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Power words are descriptive, persuasive words that trigger an emotional response.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision. What is retargeting?

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9 Killer Social Media Call-To-Action Examples

SocialPilot

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. The simple hack is to add a CTA that creates a sense of urgency in them. Buy Now’ might sound too pushy, but ‘Don’t Miss It’ can give a sense of urgency you’re looking for.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.