Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Webbiquity

DECEMBER 27, 2023

This shift in user behavior requires a strategic approach to ensure your online presence doesn’t get lost in the auditory shuffle. Users are more likely to ask questions in a natural, spoken language. ” This subtle adjustment aligns your content with how users express themselves through voice searches.

Optimization 169

Optimization FAQ Mobile Marketing Keywords 169

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? lucyedwardsblind.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Conductor

JANUARY 19, 2022

With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClickZ

SEPTEMBER 12, 2019

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. Curalate helped S’well turn Instagram into a revenue-driver by using user-generated photos of S’well bottles taken from Instagram and pulling them onto the brand’s website.

User-Generated Content 69

User-Generated Content Generation eCommerce Content 69

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Ironically, I listened to a great webinar recently while walking my dog that outlined one of my top trends for 2023 — the need to move our audiences from passive to active participants.

Trends 115

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 115

Marketing Insider Group

SEPTEMBER 16, 2020

Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Instead of merely talking about your product or service, show its features and benefits in action.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years. Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 93

Trends Curation Opinions Paid Search Agency 93

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. So make it count.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Valasys

MARCH 27, 2023

From scrolling through Instagram reels for hours to keeping up with the latest TikTok trends, social media has a way of captivating us like magic spells cast by Harry Potter himself. As we enter 2023, new trends are emerging that are set to take the digital world by storm. But did you know that social media is constantly evolving?

Trends 52

Trends Leads Lead Marketing Qualified Leads 52

Webbiquity

DECEMBER 9, 2020

Four are technical factors (mobile-friendliness, user experience, security, and loading speed). In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. Begin by analyzing your current site design to find any weaknesses.

SEO 274

SEO Traffic Tips SERP 274

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. It also helps you keep a pulse on the latest trends and best practices as it continues to grow. How to identify the right Instagram influencer for your UK brand?

Brand Identity 100

Brand Identity Branding Advertising Agencies Lead Ranking 100

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outwear tags individual products in their in-feed posts. What are Facebook Shops and how do they work?

Facebook 109

Facebook Examples Brand Identity Branding 109

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. The integration is designed to allow users to “chat with their data,” using natural language to query data. Yext Content uses AI to improve automated data cleaning and content-generation workflows.

Marketing AI 112

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 112

Sprout Social

MAY 15, 2024

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. The solution?

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Sprout Social

SEPTEMBER 14, 2023

Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Brand Identity 111

Brand Identity Branding Marketing AI Social Media 111

Sprout Social

AUGUST 15, 2016

For some businesses, it’s hard to stay up to date on the latest Instagram features. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. That’s why we’re here to help you.

Features 93

Features Brand Identity Branding Tagging 93

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. It has many features that fill up the void left behind by others.

Tools 85

Tools Tips Ideal Customer Profiles Paid Search Agency 85

Martech

MARCH 21, 2023

Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Adobe’s generative AI.

Marketing Attribution 102

Marketing Attribution Creativity User-Generated Content Analytics 102

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. of US TikTok users are below the age of 30, and over half of those users are teenagers. Enlarge your audience: TikTok has millions of users distributed across 140+ countries. Moreover, 47.4%

Effectiveness 128

Effectiveness Business Advertising Agencies Viral Marketing 128

Sprout Social

SEPTEMBER 11, 2023

Using generative AI tools like ChatGPT has become commonplace today. Natural language generation Natural language generation (NLG) is a technique that analyzes thousands of documents to produce descriptions, summaries and explanations. It analyzes and generates both audio and text data.

Marketing AI 106

Marketing AI Process Lead Ranking Analysis 106

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. Making Sure Your Video Is Social Media Worthy Sometimes, you come up with ideas that seem to be groundbreaking but turn out to be impossible to capture on video.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Research trends.

Campaigns 139

Campaigns Examples Design Planning 139

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. For instance, the Kimpton Hotel chain frequently features its staff on Instagram, from housekeepers to chefs, putting a face to the name and fostering a sense of connection and brand loyalty. Let’s dive in!

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Sprout Social

JANUARY 11, 2024

This includes features that empower teams to exceed expectations when it comes to response time. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). This includes sentiment analysis, unsatisfactory responses and your top reps.

Enterprise Management 82

Enterprise Management Work Management Software Service 82

Content Marketing Institute

OCTOBER 24, 2018

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. As Google says , progressive web apps are “a new way to deliver amazing user experiences on the web.”

Distribution 93

Distribution Trends Budget Programs Tools 93

Convert

JULY 28, 2021

Whenever I have to come up with an optimization strategy for a particular keyword, I always try to imagine what a user is trying to accomplish there. Is it general research or pre-buying research? Give them information, offer to compare features, invite them to contact for help, etc. Usability is Becoming Part of SEO.

SEO 145

SEO SERP Trends Keywords 145

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn Algorithm Updates 2023 In June 2023, LinkedIn rolled out a new algorithm update based on user’s feedback and suggestions. The LinkedIn algorithm never pushes your post to irrelevant users.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Sprout Social

FEBRUARY 23, 2022

According to Instagram, a staggering 44% of users shop on the platform weekly. And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. What are the key features of Instagram shopping? Looking to upload just a segment of your store manually?

Ideal Customer Profiles 126

Ideal Customer Profiles eCommerce Top of Funnel Tagging 126

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75