Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Expected to go live soon, this feature will provide real-time info on customer behavior while respecting privacy. Google announced a bunch of updates for Google Analytics 4 (GA4) today.

Features 113

Features Google Cost per Acquisition Marketing Analytics Tools 113

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. This downward trend is also seen in the total number of keywords used and the overall word count of the pages that rank well.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 100

Social Media Features Media Curation 100

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

BenchmarkONE

DECEMBER 1, 2022

However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features. In this guide, we’ll discuss six Instagram features that are underutilized. Collab with Partners.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify. Live videos. Here’s the thing.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Livestream shopping trends.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Brightedge

NOVEMBER 3, 2020

Doing so, provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. It’s possible that users weren’t interacting as much with this feature, which can quickly take over the entire screen on mobile devices. Google 3-pack.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.”

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. NEW FEATURE ALERT! lucyedwardsblind. Mood (feat.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Webbiquity

DECEMBER 27, 2023

Use header tags, bullet points, and concise paragraphs to make your content more digestible for voice search algorithms. Voice assistants often pull answers directly from FAQs, boosting the chances of featuring your content in voice search results. Examine the featured snippets and content that ranks highly.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Ironically, I listened to a great webinar recently while walking my dog that outlined one of my top trends for 2023 — the need to move our audiences from passive to active participants.

Trends 115

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 115

Kaon

SEPTEMBER 6, 2017

Read ‘ Reality Check: How Smartphones Will Change the Mixed Reality Game for the Enterprise ‘ Filed under: 3D Products , CEO Corner , Geek Talk , Hardware Trends , Marketing Guru , News , Sales Tools Tagged: 3D Applications , 3D Product Models , augmented reality , Interactive applications , interactive content , Kaon AR , Kaon VR , mobile (..)

Features 0

Features Brand Identity Branding Mobile Marketing 0

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 93

Trends Curation Opinions Paid Search Agency 93

Conductor

OCTOBER 7, 2021

The weather is changing and as people put away their beach towels, marketers must shift strategies to stay on trend. Seasonality can have a huge impact on your organic website traffic and a recent research from Rakuten shows that retail sales trend down as temperatures drop, while site traffic online begins to spike.

Features 52

Features Optimization SERP Bandwidth 52

Brightedge

FEBRUARY 4, 2021

February 2021 Update: As we do every month, we've updated our analysis and data to bring you the latest insights on Featured Snippets and Universal Search. Doing so, provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. Featured Snippet Findings.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Conductor

JANUARY 5, 2022

To help your health tech solution stand out from the crowd, we analysed Conductor search data and uncovered the top 5 UK digital health trends for 2022. Read on to learn which trends make the list. Trend #1: Workplace wellbeing. Trend #2: Telemedicine and virtual healthcare. Trend #3: Genomics.

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. It also helps you keep a pulse on the latest trends and best practices as it continues to grow. How to identify the right Instagram influencer for your UK brand?

Branding 70

Branding Lead Ranking Budget Programs Work Management 70

Zoominfo

JUNE 2, 2021

Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success. The feature breaks down signal scores (how interested a company is in a topic), audience strength (volume of people at a company searching), and spikes in date range (the trend of doing more research over time).

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Valasys

MARCH 27, 2023

From scrolling through Instagram reels for hours to keeping up with the latest TikTok trends, social media has a way of captivating us like magic spells cast by Harry Potter himself. As we enter 2023, new trends are emerging that are set to take the digital world by storm. But did you know that social media is constantly evolving?

Trends 52

Trends Leads Lead Marketing Qualified Leads 52

Sana Commerce

FEBRUARY 29, 2024

Using information from the 2024 B2B Buyer Report — which includes responses from over 1,000 global B2B buyers — the Sana Spotlight reveals how to address emerging trends, like the: Increased demand for accurate online experiences High customer expectations The preference for using an online platform to place complex orders.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Blue Flame Thinking

FEBRUARY 15, 2019

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Here are four approaches to building pages that are more likely to earn a featured snippet. #1 Include important keywords but don’t overdo it.

Features 63

Features Google Long Tail Marketing Wikipedia 63

Sprout Social

AUGUST 15, 2016

For some businesses, it’s hard to stay up to date on the latest Instagram features. Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. Social networks are changing all the time. A New Instagram Logo.

Features 96

Features Brand Identity Branding Tagging 96

Bannerflow

NOVEMBER 15, 2018

The trends defined in this article are some of the most important. It’s also a trend that is already happening but probably not in the manner people expect. Moreover, it’s the biggest and most important DOOH trend on this list. The trend is pretty clear regarding to DOOH and programmatic: this is now the direction of travel.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. Advanced social listening tools are an excellent complement to the monitoring and engagement features in Sprout.

Features 101

Features Brand Identity Branding Paid Search Agency 101

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. It has many features that fill up the void left behind by others.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outwear tags individual products in their in-feed posts. What are Facebook Shops and how do they work?

Facebook 113

Facebook Examples Brand Identity Branding 113

Parse.ly

OCTOBER 29, 2018

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Analytics, you can now combine your site with a category to see trends for just the business, fashion, or politics content on that site. You can also see trends for different types of content in U.S.

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100

Sprout Social

APRIL 29, 2024

Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

Work Management 52

Work Management Marketing Management Branding Budget Programs 52

Brightedge

NOVEMBER 3, 2020

Doing so, provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. It’s possible that users weren’t interacting as much with this feature, which can quickly take over the entire screen on mobile devices.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Huptech Web

OCTOBER 6, 2023

You’ve probably stumbled upon the web for product reviews, admired those stylish OOTD (Outfit of the Day) snaps on Pinterest, chuckled at the latest TikTok trend, or ever bought something cool and just had to flex it on Instagram or Facebook? Featured photos can be showcased on the brand’s website and social media. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52