markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

PR 120

PR Lead Generation Rules Generation 120

markempa

MAY 8, 2007

Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Webbiquity

AUGUST 19, 2016

The answer: through content marketing. PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. This is why content marketing and SEO work best when a strategy is put in place to implement both simultaneously. Content marketing can do this for you.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). B2B Online Marketing Blog Content Marketing'

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It’s an asset in PR kits developed to promote new product launches.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

SEPTEMBER 28, 2016

What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. Most businesses don’t have the budgets to pay for professional videos or pay a PR team but these guys will show us how anyone can do it.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

nDash

OCTOBER 26, 2020

Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Also featured or mentioned in HuffPost, Inc., Featured on About.com, HR.com, HR Dive, HR Magazine, Forbes, The Knot, US News and more.”.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Directive Agency

MARCH 8, 2019

While women are making strides in corporate America, the fact still remains that there is a gender gap in online marketing, and only 5% of women in technology are in leadership roles, according to PwC. Meet some of our ladies and their male counterparts who are making an impact on the search marketing industry.

PPC 40

PPC Thought Leadership Digital Marketing Funnels PR 40

Circle Studio

NOVEMBER 8, 2018

mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR. Lastly, there are several solutions for digital PR , including Cision and Meltwater that provide a way to better reach the right influencers and tell a firm’s story.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Hubspot

JANUARY 11, 2011

The ebook will cover specific strategies and teach you how to: Turn Contests into PR Opportunities. Increase Your Online Visibility with Video. Can you identify with any of the stories featured in this eBook? New eBook: 11 Examples of Online Marketing Success. Conduct Keyword Research to Identify Industry Trends.

Online Marketing 28

Online Marketing Examples PR Hubspot 28

Tomorrow People

FEBRUARY 20, 2013

We offer customers a system that is easier for users to adopt and that is often a 1/3rd to a ¼ of the licensing cost without compromising on functionality and features.”. Integrated services include web design and development, branding, online content strategy, content creation, social media strategy, online PR and digital training.

Salesforce.com 120

Salesforce.com CRM Work Management Marketing Management 120

Tomorrow People

FEBRUARY 20, 2013

We offer customers a system that is easier for users to adopt and that is often a 1/3rd to a ¼ of the licensing cost without compromising on functionality and features.”. Integrated services include web design and development, branding, online content strategy, content creation, social media strategy, online PR and digital training.

Salesforce.com 120

Salesforce.com CRM Work Management Marketing Management 120

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 6, 2015

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. Images courtesy of Cisco Eagle , Moz , Scribd , and The Chief Marketing Technologist. Preliminary SEO Analysis.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

JULY 22, 2014

But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

MAY 1, 2014

That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts. Influence on Buying Decisions.

Ad Building 120

Ad Building Brand Identity Branding POS 120

Martech Advisor

FEBRUARY 19, 2020

As these shifts occur, this article by Natasa Djukanovic, CMO, Domain.me, dives into what marketers should keep a close eye on to understand best practices and division of responsibility. There is a never-ending debate about the roles of communications and marketing. That is the true impact of influencer marketing.

CMO 62

CMO Trends Paid Search Agency Marketing Analytics Tools 62

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. His father owns a PR company here in Boston. We are big fans of MarketingProfs here at KoMarketing so we’d certainly be kicking ourselves if we didn’t attend their 7th annual B2B Marketing Forum in Boston this October.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

AUGUST 11, 2016

Being both a digital marketer and a Pokémon Go player, I instantly saw a few very simple and innovative ways for certain businesses to take advantage and obtain free marketing and PR, as well as potentially reach additional patrons and consumers. Yelp Adds PokéStop Filter Feature.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

KoMarketing Associates

OCTOBER 9, 2012

By using this hashtag, users could be featured Monday in their #NBCNewsHashtagCollection. This is great PR if your pic gets picked! Erica Bell is a small business writer who focuses on topics such as small business online marketing and social media trends. Remember that photo-sharing sites are social channels.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Amber Buhl. Amy Nelson.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. Bottom line, you need to bring your community into your marketing.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. In the B2B marketing space this is notorious. But why the focus on content? Go to a trade show and the situation gets really bad.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

KoMarketing Associates

SEPTEMBER 24, 2015

As features editor of my high school newspaper, I thought I was a pretty big deal. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. I was the one who interviewed the captain of the lacrosse team about the new concessions stand beside the field.

SME 120

SME Content Marketing Proposals Work Management 120

SmartBug Media

MARCH 19, 2021

Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. link] #blogging #marketing [link] Marketing 150 Via @jaybaer [link] Are You Growing Enough Voices blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. None of them blog routinely.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Go to [link] If you don’t have an account, please make one. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. So, why is it free? Because if they charged for it not as many people would register.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

David Meerman Scott, Freshspot Marketing LLC. Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Author of Complete B2B Online Marketing and Sr.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

FEBRUARY 10, 2010

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. that you're pumped about Flowtown As you alluded, got some really wicked add-ons / features coming out soon, so stay tuned! Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Webbiquity

APRIL 26, 2010

Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hinge Marketing

DECEMBER 7, 2017

Promoting the features and benefits of the firm’s services and products. Firms typically tackle the brand awareness problem by investing in advertising (print, radio/TV, online banner ads), sponsorships, PR and other broadly targeted tactics. Creating personal relationships and nurturing them through repeated contact over time.

Peer-to-peer 67

Peer-to-peer Thought Leadership Ideal Customer Profiles Work Management 67

Biznology

SEPTEMBER 13, 2018

In 2017 Nike supported Black History Month by releasing a campaign (“Equality”) that featured respected yet controversial athletes – LeBron James, Serena Williams, Keven Durant and others.

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Ideal Customer Profiles 141

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124