Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. Your points are good however.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 19, 2010

Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake! Awesome post!! Im Jay Baer.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen. link] [link] T.J.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 2, 2010

link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] Phil Baumann Going too far with online marketing?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

JULY 28, 2010

I'm betting the featured hot spots reciprocate the recommendation in turn. I'm betting the featured hot spots reciprocate the recommendation in turn. link] Adam Cooke RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] marketingshop.de

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

JUNE 7, 2010

[link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Sore spot with us PR types.) First blush, I'd want to differentiate between marketing to this influencers and communicating with them. Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 26, 2010

link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? Im Jay Baer.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. So, I peeked at YouTube. Im Jay Baer.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert. I've been following SCRM for a little while and knew about people of influence – the cool crowd – from time in the restaurant business but didn't put the two together for your online presence. Listening to the consumer?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. Ive founded 5 companies, and spent 15 years running digital marketing agencies. So what can you do to bring them back?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.] link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] What’s Your One Thing? Im Jay Baer.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 8, 2010

MySpace has rarely created features specifically for business, or done much to make MySpace a safer, more controllable venue within which corporations can participate. Then they started adding features like lists, etc. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Then, of course they scaled up.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? There’s a bonus feature that automatically selects winners of online contests, via random number generator. No problem. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 15, 2010

It is a paid feature, you buy credits and can do emails one at a time selectively. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off. Im Jay Baer.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 21, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. The following are the top items from featured sources based on social signals. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. B2B strategic marketing consultant’s value proposition. Is the era of PR over?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 4, 2010

Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. " (via @jaybaer @JKalbarczyk) [link] Terence RT @JKalbarczyk: Love @jaybaer's new post: [link] "it’s not like social media created negativity, it just puts a magnifyin … Cory Williamson That thread was incredible.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

MARCH 16, 2010

New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

OCTOBER 31, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 23, 2010

Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently. That should be a very easy feature to add. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] jaybaer Great tip Ike. I noticed the same thing.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

AUGUST 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] Ricardo Bueno Are You Slow Enough to Succeed in Social Media? link] [link] Social Media Filter RT @NealSchaffer Insightful read from @JayBaer (featuring Malcolm Gladwell) R U Slow Enough to Succeed in Social Media? link] [link] Steven Chau RT @jaybaer: Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 128

Social Media Media Paid Content Conference 128