Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Oktopost

MAY 12, 2021

Their Community Cloud feature allows you to create a place where your customers can access online portals, join community forums, or ask product-related questions. A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. So, how do you do that?

Communities 121

Communities Ad Building Brand Identity Branding 121

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. Businesses typically have two types of ideal customer profile (ICP) and grades within each: The revenue-generating ICP.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Shift thinking from telling prospects about the features and benefits of a product to talking about outcomes. Rather than talk about features, we researched what the company cares about. CRM, win/loss analysis), external data (e.g.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

xiQ

APRIL 4, 2022

Marketing account intelligence software, as defined by G2, compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Best highlight features of xiQ Platform include personality insights, company overviews and information, industry intelligence, and outlook Integration.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. The women and examples featured humorous and bluntly tell it like it is in a way that other women can relate to. Buzzfeed even called it a “ truth bomb.”

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

nDash

NOVEMBER 19, 2020

Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. My work has been featured in Freelancer FAQs, Love and Vice, and Ivy Exec.”. Brian Slupski – Writer and SEO Specialist . Fundraising .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Content Marketing Institute

FEBRUARY 5, 2019

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. For its Original.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Contently

APRIL 28, 2016

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. The company deftly employs humor to make its message more memorable by featuring English stand-up comedian Jason Manford.

Class 60

Class Paid Search Agency Companies Allocation 60

Contently

MARCH 21, 2017

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. The contest’s winner, Colin “Quirky” Quirk, was featured in a national Budweiser spot on television when the contest concluded in May.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

RebelMouse

FEBRUARY 28, 2019

PAPER Magazine leveraged this feature last year and snagged impressive engagement. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Sponsored Articles Sponsored articles can easily be set up in RebelMouse using our Layout & Design tool.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

PAPER Magazine leveraged this feature last year and snagged impressive engagement. Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Sponsored Articles Sponsored articles can easily be set up in RebelMouse using our Layout & Design tool.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Content Standard

MAY 8, 2018

At the end of the experience, users are told what type of professional profile best describes them. This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent. Featured image attribution: Thought Catalog.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Bluetext

JANUARY 8, 2019

We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.” The site also features age authentication and a product locator. That helps explain the endless number of social media platforms available to us.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Bluetext

JANUARY 8, 2019

We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.” The site also features age authentication and a product locator. That helps explain the endless number of social media platforms available to us.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Hubspot

OCTOBER 28, 2020

Now that brands are experiencing the benefits of on-demand tools like live chat, these features will be standardized as consumers come to expect them more over time. To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

MAY 1, 2017

For example, the purpose of my most recent visit to Amazon was to check out its personalization features for this article. To answer, customers were redirected to a microsite where they would fill in responses, as well as the email address of the person they wanted to travel with. Did I buy something I don’t need?

Personalization 100

Personalization Brand Identity Branding Planning 100

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Back of the House’s mission : “Our purpose is to provide a global platform for creators to expose their talents and ideas to the world.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Back of the House’s mission : “Our purpose is to provide a global platform for creators to expose their talents and ideas to the world.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

EMagine B2B Blog

MARCH 5, 2019

Google Search also uses structured data to enable special search result features and enhancements.” Social profiles. There are 100 different industry-specific schema types, here are examples of schema usage that apply to most every hospital website and/or center of excellence microsite: Hospital. Breadcrumbs. Fact checks.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

B2B Marketing Exchange

NOVEMBER 15, 2023

Sales Enablement Content Qualified Qualified introduced “Always Be Enabling” (ABE), a series of engaging and digestible weekly education sessions for its sales team, featuring Abraham Lincoln as the mascot and incorporating a storyline involving a villainous Teddy Roosevelt. million in opportunities year-to-date.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

PathFactory

JUNE 28, 2023

The idea for this post came from seeing the cool things our beta customers were doing when helping us test our now available “Templated Experiences” feature, built to help marketers scale compelling, beautifully designed, personalized web experiences for (initially) ABM use-cases.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Albacross

JANUARY 17, 2020

The software has also an innovative feature that allows the software to “warm-up” a new email account so the emails don’t get marked as spam. It also has some other great features that I haven’t had the time to dive into yet. It’s simple in use, intuitive and feature-rich. Kamil Kwiecien Taskeo. Miles Anthony Smith Imaginasium.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

The Effective Marketer

NOVEMBER 19, 2013

The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Optinmonster

DECEMBER 23, 2020

In the SeedProd review below, we’ve covered the most useful features we’ve found while using the plugin and why we think it’s a fantastic solution. The truth is, many page builder plugins try to do everything, leaving you with many features you’ll never use. Social profile buttons. Feature sections. Contact forms.

Landing Pages 78

Landing Pages Domain Work Management Template 78

EMagine B2B Blog

JUNE 26, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes ( intranets ) or for external knowledge sharing ( extranets ). Other key pieces that will be part of the Security planning will be the User Profile, User Groups and Resource Permissions. Collaboration Features.

Microsite 52

Microsite Paid Search Agency Work Management Aggregators 52

Outgrow

JULY 12, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . You can actually embed PowerPoints on a website, through microsites. It can be little, clips of content.

Work Management 52

Work Management Marketing Management Product Planning 52

EMagine B2B Blog

DECEMBER 5, 2018

Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes (intranets) or for external knowledge sharing (extranets). Other key pieces that will be part of the Security planning will be the User Profile, User Groups and Resource Permissions. Collaboration Features.

CMS Development 45

CMS Development Marketing Websites Microsite Work Management 45

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. “Dear Abraham.” ” Those go straight into the trash.

Blogger 80

Blogger Domain Outreach Microsite 80

Webbiquity

SEPTEMBER 19, 2012

Though this post is now old news for many Facebook marketers, this piece by frequent best-of contributor Kristi Hines nonetheless provides a great review of Timeline features to go back to and make sure nothing was missed or sub-optimized from Facebook brand timeline pages. The evolution of Facebook features by EngageSciences.

Paid Content 100

Paid Content Facebook Tools Best Practices 100