Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. You can use that intel to help you build a content calendar for the year.

Trends 270

Trends Marketing AI Lead Scoring Lead Ranking 270

Content Marketing Institute

JANUARY 23, 2018

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Are they featured snippets or answer boxes? Click To Tweet.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Adobe Experience Cloud Blog

JANUARY 9, 2020

Tip #1: Obtaining the Featured Snippet. Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). Not only do featured snippets hold position 0 , but they tend to answer the question or search query in the best way (in Google’s eyes). When will we see voice-first indexing?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Top Rank Marketing

MARCH 25, 2024

5 critical cornerstones of a B2B SEO content strategy Organic search traffic is immensely valuable to B2B companies, especially when their SEO strategy is designed to attract visitors based on search intent. Target long-tail keywords to address specific search intent. Effective SEO isn’t just about generating web traffic.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

RebelMouse

JUNE 20, 2023

For additional context on the factors that influence an article’s lifespan, we also investigated how the primary traffic source, the topic of the article, and even the time of publication affects readership. For instance, does an article driven by Social traffic last longer than an article driven by Search? Here’s what the data shows.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?. I'm Zoe from Moz's Learning Team.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Contently

FEBRUARY 3, 2022

HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors. Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Our favorite feature for SEO audits is the SEO Spider.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways.

Analytics 267

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 267

Brightedge

MARCH 1, 2024

Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience. This uptrend is a continuation from November, when only 36% of keywords had this feature. However, this feature stopped appearing by February 24th.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Note that the MozCast 10K keywords are skewed (deliberately) toward shorter, more competitive phrases, whereas STAT includes many more "long-tail" phrases.

Features 60

Features SERP Stats Long Tail Marketing 60

Webbiquity

OCTOBER 27, 2020

If you manage to get your website into as a featured snippet, the chances are that any voice search related to that may quote your website. In fact, schema is so important that a SEMrush study found that almost 70% of all the answers of voice searches come from featured snippet results. Here’s an example of a featured snippet.

Optimization 254

Optimization Marketing & Strategy FAQ Long Tail Marketing 254

KoMarketing Associates

MARCH 22, 2018

One of the advantages of using DSA is to capture relevant traffic that you don’t have keyword coverage for in a traditional search campaign. Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. It’s a gauge of popularity and potential search traffic. Let’s chat about long-tail keywords. Sometimes, less can be more.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Scoop.it

MARCH 21, 2023

Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions. Source As for tag modifiers, they are words that make your headline more specific and allow it to get more traffic from long-tail keywords.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process.

SEO 111

SEO Research Enterprise Management Tools 111

Bluetext

APRIL 2, 2024

Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail in nature, meaning they often contain natural language queries or questions. Target Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that typically have lower search volumes but higher conversion rates.

Search Marketing 32

Search Marketing Long Tail Marketing Optimization FAQ 32

Brightedge

OCTOBER 27, 2021

Regardless of their position in the website hierarchy, category pages feature multiple ways of sorting products, and their primary purpose is to help the user learn and discern between products, brands, price points, etc. Put more simply, they help shoppers shop. Include FAQ content or easy links to it.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Moz

FEBRUARY 10, 2020

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. What are featured snippets? Why are featured snippets important?

Case Study 67

Case Study Case Studies Features Studies 67

ClearVoice

SEPTEMBER 29, 2022

The takeaway from this study is that if you can’t rank in the top ten results, your blog posts aren’t going to attract much organic traffic at all. Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Utilizing Long-Tail Keywords Long-tail keywords are specific phrases that potential customers might use in their searches. So, let’s dive in!

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Huptech Web

AUGUST 11, 2023

By the end of this read, you’ll understand the importance of SEO keywords and possess the tools to boost your website’s traffic and conversions like a seasoned pro. It also helps you put keywords in order of importance, so you can focus on those with a lot of searches and the ability to bring in more traffic and sales.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

ClickZ

JULY 16, 2021

Low competition keywords give an advantage in attracting traffic. Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition. Other parameters include featured snippets, branded keywords, and site links, with the weighted share becoming progressively smaller.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

SalesIntel

AUGUST 7, 2023

In a nutshell, voice search is a feature that enables users to use voice commands to find something on the Internet, website, or app. Although it was introduced back in 2011, this feature was initially experimental. Thus, it’s important that your content features relevant questions and provides specific and very brief answers.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Did they search long-tail, specific keywords? Here are a few ways to increase blog traffic: Add Visual Elements.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. That’s Google Suggest, otherwise referred to as its autocomplete feature. Google developed this feature to help users find the best matching words or phrases for their main keyword. What is Google Suggest? What does that mean?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . One aspect of the Google Search Console allows you to see which keyword queries are actually bringing traffic to your site. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

RebelMouse

FEBRUARY 2, 2022

Here are the key areas that we focused on: 489 hours spent on delivering new features. 627 hours spent on improving existing features. Smart, High-Performance Cache for Long-Tail Pages. RebelMouse has always been highly optimized for high-traffic pages that CDNs can cache globally. Performance Improvements.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

NuSpark Consulting

MAY 3, 2012

Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator. With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. The Good: Adds more functionality to keyword and traffic research.

Adwords 100

Adwords Features Google Lead Scoring 100

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). The keywords that you’ve decided to target will determine what kinds of traffic you’ll get. How do I Find Long Tail Keywords?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Stevens & Tate

JANUARY 25, 2021

For example, the Worldwide feature allows you to focus on a certain market geographically. 6. Use Long-Tail Phrases. It may be difficult to rank high on the SERPs for a phrase like “Caribbean Cruise”, but you can make it to the top of the search results using a long-tail variation of this phrase.

Trends 72

Trends SEO Google Long Tail Marketing 72

Tiecas

MARCH 21, 2024

Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. By the way, I published that post in 2013, and it is still pulling in traffic. Measuring Success in B2B Industrial Marketing Let’s be honest, C-suite executives care more than just traffic and TOFU lead counts.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75