ClickZ

JULY 16, 2021

Low competition keywords give an advantage in attracting traffic. Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). The three steps to decode your SERP standing and opportunities. SERP analysis.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Adobe Experience Cloud Blog

JANUARY 9, 2020

Tip #1: Obtaining the Featured Snippet. Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). Not only do featured snippets hold position 0 , but they tend to answer the question or search query in the best way (in Google’s eyes). When will we see voice-first indexing?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Content Marketing Institute

JANUARY 23, 2018

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Are they featured snippets or answer boxes? Click To Tweet.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?. I'm Zoe from Moz's Learning Team.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

Webbiquity

OCTOBER 27, 2020

By using schema, you can increase the chances of your website appearing as a rich result in the search engine results pages (SERPs). If you manage to get your website into as a featured snippet, the chances are that any voice search related to that may quote your website. Here’s an example of a featured snippet.

Optimization 254

Optimization Marketing & Strategy FAQ Long Tail Marketing 254

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Each of these features are keyword goldmines — all three of them link to new SERPs from terms that are semantically related to the searcher’s original query.

SERP 61

SERP Keywords Ad Building Stats 61

Brightedge

MARCH 1, 2024

Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience. This uptrend is a continuation from November, when only 36% of keywords had this feature. However, this feature stopped appearing by February 24th.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Our favorite feature for SEO audits is the SEO Spider.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

SalesIntel

AUGUST 7, 2023

In a nutshell, voice search is a feature that enables users to use voice commands to find something on the Internet, website, or app. Although it was introduced back in 2011, this feature was initially experimental. Thus, it’s important that your content features relevant questions and provides specific and very brief answers.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process.

SEO 111

SEO Research Enterprise Management Tools 111

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. That’s Google Suggest, otherwise referred to as its autocomplete feature. What is Google Suggest? What does that mean?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. How to get surfaced by Google’s SGE Google’s Search Generative Experience (SGE) is an experimental feature that generates an AI answer on top of search results in response to a user’s query.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . One aspect of the Google Search Console allows you to see which keyword queries are actually bringing traffic to your site. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Moz

FEBRUARY 10, 2020

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. What are featured snippets? Why are featured snippets important?

Case Study 67

Case Study Case Studies Features Studies 67

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. One of the most helpful features of Keywordtool.Io Google Ads Keyword Planner. Google Trends. Keywordtool.Io.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Martech

NOVEMBER 16, 2022

It can drive direct traffic as well. The truth is internal linking optimization is one of the quickest ways to boost your SERP visibility, especially for mid & long-tail keyword phrases. You’ll need an optimized content, image, video and schema plan in place to maximize your SERP visibility.

Link Building 112

Link Building Internet Marketing Ad Building Planning 112

Stevens & Tate

JANUARY 25, 2021

For example, the Worldwide feature allows you to focus on a certain market geographically. 6. Use Long-Tail Phrases. It may be difficult to rank high on the SERPs for a phrase like “Caribbean Cruise”, but you can make it to the top of the search results using a long-tail variation of this phrase.

Trends 72

Trends SEO Google Long Tail Marketing 72

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's also examine " sms marketing examples" where Mobile Monkey nails the search intent with this page , and gets rewarded with the organic featured snippet. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

ClearVoice

APRIL 12, 2022

Here are a few outcomes to consider: Overall site traffic : Clicks, or pageviews, on the article that contribute to your overall site traffic which could, depending on your digital advertising structure, lead to ad impressions and revenue. Long-tail keyword phrase: golden retriever breeders in Ohio.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Kevin Indig

MAY 29, 2023

Google’s corroboration feature lets us break AI answers down and see which web results contributed to what part. Google sends users to a specific passage when clicking one of the carousel links, using the same feature as for Featured Snippets. Why would users read the Featured Snippet when they get an AI answer above?

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Huptech Web

AUGUST 11, 2023

By the end of this read, you’ll understand the importance of SEO keywords and possess the tools to boost your website’s traffic and conversions like a seasoned pro. It also helps you put keywords in order of importance, so you can focus on those with a lot of searches and the ability to bring in more traffic and sales.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

seo.co

MARCH 8, 2021

But some searches produce featured snippets that float above the other 10 website listings. Position zero is a featured snippet that appears above the traditional search results. Featured snippets pull information directly from websites for convenience. It’s Google’s way of saying this is the golden SERP spot.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Brightedge

JULY 26, 2022

Utilizing influencers in your marketing strategy is beneficial to your site’s engagement, ranking in the SERPs through a natural off-site strategy, and ensuring customers trust your brand. In addition to sharing on social, most influencers are likely to have their own platform, providing another chance of referral traffic or link.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). The keywords that you’ve decided to target will determine what kinds of traffic you’ll get. How do I Find Long Tail Keywords?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Adobe Experience Cloud Blog

JANUARY 25, 2018

You know how that can help your business generate passive traffic, leads, and conversions. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. To prepare for that, target long-tail keyword phrases that sound more conversational. But you probably already know all of that.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Optimize Content to Obtain Google Featured Snippets. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Organic Traffic. Lots of things can influence your organic traffic.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Martech

NOVEMBER 10, 2022

By optimizing content pieces for search, SEOs and content marketers generate a steady flow of traffic to their websites. To make sure you’re automating the entire process, check to see if your keyword research tool can: Suggest similar, related and long-tail keywords with various search volumes based on a seed keyword.

Marketing Automation Services 83

Marketing Automation Services Automation Top of Funnel Work Management 83

ClearVoice

AUGUST 7, 2023

Their competitiveness speaks to their ability to draw substantial search traffic. And despite being a challenge, a comprehensive long-form content strategy will increase your chances of ranking and make the effort worthwhile. And that means a better chance at quickly ranking higher on page one SERPs. The verdict?

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Conductor

OCTOBER 28, 2019

The ultimate goal of search engine optimization is to create a consistent flow of traffic from searchers to the pages that address their queries. If you answer queries through your site and provide a great content experience,, you are rewarded with traffic. What are the pros of SEO? SEO can create brand affinity. Does SEO help SEM?

SEM 68

SEM SEO Long Tail Marketing SERP 68