Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience.

Trends 256

Trends Marketing AI Lead Scoring Lead Ranking 256

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices.

Paid Content 62

Paid Content PPC Traffic SEO 62

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research?

Youtube 129

Youtube Keywords Research Effectiveness 129

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Contently

FEBRUARY 3, 2022

HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors. Target lower-competition, higher-volume keywords. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Adobe Experience Cloud Blog

JANUARY 9, 2020

Tip #1: Obtaining the Featured Snippet. Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). Not only do featured snippets hold position 0 , but they tend to answer the question or search query in the best way (in Google’s eyes). When will we see voice-first indexing?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

The Lead Agency

JUNE 20, 2019

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. Why are Keywords Important?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Top Rank Marketing

MARCH 25, 2024

Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. 5 critical cornerstones of a B2B SEO content strategy Organic search traffic is immensely valuable to B2B companies, especially when their SEO strategy is designed to attract visitors based on search intent.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. That’s where the Google Search Console comes into play.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Content Marketing Institute

JANUARY 23, 2018

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Are they featured snippets or answer boxes? Click To Tweet.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. When optimizing for voice searches, you need to concentrate on conversational keywords. To find such keywords, you can use a keyword research tools like SEMrush and head to the Keyword Magic Tool.

Optimization 256

Optimization Marketing & Strategy FAQ Long Tail Marketing 256

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Are they reading it and leaving?

Analytics 253

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 253

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?. Upload keywords to STAT and filter.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

KoMarketing Associates

MARCH 22, 2018

Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Identify the Best Keywords for Niche Markets. Uncover Missed Keyword Opportunities. Target Long Tail and Specific Keywords. This is a good option if your site has well-structured URLs.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Brightedge

MARCH 1, 2024

Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience. Google is showing SGE results on more keywords. However, this decline is not uniform across all keyword categories. However, this feature stopped appearing by February 24th.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. Understanding when keyword cannibalization is an issue on your site and how to fix it is one SEO strategy that will have a significant positive impact on your organic presence. A guide to keyword cannibalization.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Convince & Convert

APRIL 1, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location, Location, Location.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Our favorite feature for SEO audits is the SEO Spider.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. It’s about more than just generating a list of potential keyword-related topics and ranking them in terms of volume.

SEO 111

SEO Research Enterprise Management Tools 111

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. 2023’s top nine SEO writing tricks are: Include Hidden Keywords I’ve been working with SEO texts since 2010. That’s right, but what about users?

SERP 81

SERP Long Tail Marketing Dwell Content 81

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Use Google Autocomplete.

PPC 53

PPC Keywords Top of Funnel Research 53

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Note that the MozCast 10K keywords are skewed (deliberately) toward shorter, more competitive phrases, whereas STAT includes many more "long-tail" phrases.

Features 60

Features SERP Stats Long Tail Marketing 60

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 100

Keywords Research SEO Lead Scoring 100

Brightedge

OCTOBER 27, 2021

Regardless of their position in the website hierarchy, category pages feature multiple ways of sorting products, and their primary purpose is to help the user learn and discern between products, brands, price points, etc. Put more simply, they help shoppers shop. How not close is it?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Tip 1: Keyword Research and Optimization Conducting Effective Keyword Research Proper keyword exploration is the foundation of successful SEO. So, let’s dive in!

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

ClearVoice

SEPTEMBER 29, 2022

The takeaway from this study is that if you can’t rank in the top ten results, your blog posts aren’t going to attract much organic traffic at all. Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Bluetext

APRIL 2, 2024

Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail in nature, meaning they often contain natural language queries or questions. Target Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that typically have lower search volumes but higher conversion rates.

Search Marketing 32

Search Marketing Long Tail Marketing Optimization FAQ 32

Convince & Convert

DECEMBER 24, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location Is Everything.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Moz

FEBRUARY 10, 2020

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. What are featured snippets? Why are featured snippets important? No, no, no.

Case Study 67

Case Study Case Studies Features Studies 67

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Oktopost

MAY 2, 2021

Driving traffic to your website or online store from YouTube also boosts your Google Search ranking. That is just another way of saying that it creates long-term awareness for prospects engaging with the brand over time. You will want to include your most important keyword in the filename to optimize your SEO. . Video Title.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Did they search more generic, broad keywords? Did they search long-tail, specific keywords?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Tiecas

MARCH 21, 2024

Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. By the way, I published that post in 2013, and it is still pulling in traffic. Measuring Success in B2B Industrial Marketing Let’s be honest, C-suite executives care more than just traffic and TOFU lead counts.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. That’s Google Suggest, otherwise referred to as its autocomplete feature. Identify keywords and searcher intent.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52