Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 97

Features Google Ads ROAS 97

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 288

Work Management Marketing Management Email Marketing Planning 288

SmartBug Media

OCTOBER 13, 2020

Whether or not you’ve had the opportunity to take advantage of some of HubSpot’s existing features, the time to incorporate contextual marketing is now. Dynamic calls to action (CTAs), emails, and more! A/B Testing Is Really Dead—Introducing Adaptive Testing. We’ve all asked the question, “Is A/B testing dead?”

Hubspot 111

Hubspot Features Planning Landing Pages 111

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 126

Email Marketing Automation Tools Planning 126

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. GMP Integrations.

Features 94

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 94

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. These tools reach out through electronic formats, including email, social media, and texting. You need to be engaging in email, texting, or social media marketing. We’ve got the answers here.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Business email address Subscribe Processing. Why we care. Get MarTech!

SMS 105

SMS Marketing Automation Services Forecasting User-Generated Content 105

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. From new popup embed features to audio file uploads and A/B testing capabilities, we’ve got a lot of good stuff this time! New Features 1. Enhancements 5.

Outgrow 52

Outgrow Features Product Lead Gen 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. From new popup embed features to audio file uploads and A/B testing capabilities, we’ve got a lot of good stuff this time! New Features 1. Enhancements 5.

Outgrow 52

Outgrow Features Product Lead Gen 52

Webbiquity

AUGUST 26, 2021

Images & videos : Try to feature an image or video clip at the centerfold of your landing page. If you want, you can create a separate section to talk about the features. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Proper Structure.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Marketing Insider Group

JANUARY 14, 2021

The effect of on-page optimization is immediate and with a period of testing and continual improvement, you can see even more improvement. Landing page builders can help you to design well-converting landing pages as well as testing and optimizing them. Key Takeaways. Simple landing pages are best to draw attention to your CTA.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Marketing Insider Group

NOVEMBER 16, 2020

It involves a lot of testing and experimenting to understand how different tools drive sales. These features allow you to engage immediately when followers have questions from one central hub. That’s why technology has become a given for the modern marketer. Let’s find out. Quick Takeaways. Automated Retargeting. Image: Criteo.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Optinmonster

JANUARY 18, 2024

To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? According to recent research, 51.2%

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Ensure it flows naturally from the overall message of your email. Meeting this expectation builds trust and familiarity.

Urgency Marketing 104

Urgency Marketing B2B Allocation CAN-SPAM 104

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing.

Marketing AI 134

Marketing AI Marketing & Strategy eCommerce Banners 134

Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Source: George Khachatryan.

Allocation 137

Allocation Marketing AI Marketing Automation Services Work Management 137

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Now, the good news.

A/B testing 94

A/B testing Optimization Google Marketing Analytics Tools 94

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. What’s a CTA in Email Marketing? Why Is an Email CTA Important? Why Is an Email CTA Important?

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. A similar mindset can be applied to your email and SMS lists.

Segmentation 97

Segmentation ROI SMS Demographics 97

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. A Clear and Concise Message : Clarity is king in the realm of email communication.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70

Heinz Marketing

MARCH 23, 2023

Focus on benefits, not features One common mistake in SaaS marketing is focusing too much on features rather than benefits. Features are important, but what really matters to your target audience are the benefits your product or service provides. Here are some tips for creating effective messaging for the SaaS Industry.

Ideal Customer Profiles 112

Ideal Customer Profiles Effectiveness Tips B2B 112

Martech

NOVEMBER 27, 2023

Personalization can be implemented across various touchpoints, such as websites, emails, mobile apps, and customer service interactions. This can be achieved by implementing recommendation algorithms that analyze customer data and provide tailored suggestions on the website, in emails, or through targeted ads.

Marketing Management 107

Marketing Management Personalization Best Practices eCommerce 107

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Martech

MAY 8, 2023

Enter the website the most common way, based on site analytics data (direct, search, referral, email, etc.). We often execute a maturity audit to find an area of focus for the client (either a marketing channel they haven’t tapped into or a feature within an existing tool they are paying for). Find the journeys they take.

Marketing & Strategy 110

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 110

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. However, email flows aren’t one-and-done projects. A/B Testing Email Flows. Branch testing is performed on entire flow sequences. Abandoned shopping cart.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Litmus

JULY 28, 2021

In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. Do some preview text testing of your own. Don’t believe us?

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. If your business has subscribers or a growing email list, track the growth rate and churn. Or you want $Y in revenue by the end of the year. But how are you getting to those targets?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

SmartBug Media

FEBRUARY 28, 2023

If you’re unfamiliar with the platform, let us introduce you to this powerhouse of email and SMS marketing. Meet Klaviyo Klaviyo is an email and SMS marketing platform that integrates directly with key e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. Primary Tools in Klaviyo You Should Be Using 1.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

SmartBug Media

JULY 13, 2023

Hotjar's comprehensive suite of features allows you to pinpoint areas of your website that may be hindering the user experience and preventing visitors from submitting consultation requests. Crazy Egg’s Snapshots feature provides real-time insights into how visitors are viewing and engaging with your site.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. Still, 40% of marketers say email marketing is under-resourced at their company.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136