Remove dynamic-text-replacement
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What is marketing automation and how can it help B2B marketers?

Martech

Marketers double down by replacing MAPs. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies — it is critical the MAP does what the business needs it to. Dig deeper: MarTech Replacement Survey. The top 5 solutions replaced. Account-based marketing.

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Google Marketing Live 2023: What you need to know

Martech

The majority of the announcements today featured some form of artificial intelligence. This new feature allows Google AI to do some of the heavy lifts (or at least get you part way there) with AI, all via chat. Advertisers, have no fear! You’ll be able to edit the assets generated by AI before going live.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. This ability is a game-changer because it enables you to measure sentiment in videos as easily as in text data.

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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. And even before that, our annual MarTech Replacement survey is out now. And even before that, our annual MarTech Replacement survey is out now. Good morning, Marketers, and Happy September!

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. But your personalization has to be effective.

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Predictive Models – Future Insights from Past Data

Engagio

This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Now, choose the features (or variables) most relevant to the outcome you are trying to predict. Next up: Data cleansing. Your data must be squeaky clean.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

It provides you with all the features you need to build and deploy the most innovative AI applications in a trusted way, with the right guardrails and supervision in place. Demasking restores the real data that was replaced by fake data for privacy. Let’s walk through the key components. What tools does the Einstein 1 Platform offer?