What is marketing automation and how can it help B2B marketers?
Martech
JANUARY 9, 2023
Marketers double down by replacing MAPs. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies — it is critical the MAP does what the business needs it to. Dig deeper: MarTech Replacement Survey. The top 5 solutions replaced. Account-based marketing.
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