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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Communication preferences have changed over the past few years.

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Service at Dreamforce: Your 5-Minute Guide to What’s in Store

Salesforce Marketing Cloud

Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. With a little help from AI.

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How to Get Litmus Certified (And Why You Should)

Litmus

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

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Trade Shows: What’s The Real ROI?

Navigate the Channel

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Building relationships with industry peers, potential clients, and partners can lead to future collaborations and business opportunities, increasing the long-term ROI.

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Top Customer Experience Practices to Grow Sales

PureB2B

When it comes CX, however, the B2B market is falling behind while their B2C peers continue to consistently deliver outstanding experiences. In recent years, there’s been an increasing shift in focus towards customer experience (CX) as companies have begun to realize the value of customer-centric approaches. Customer Knowledge.

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Introducing a Better Way to Engage With Your Instagram Audience

Buffer

Brands like Glossier (which attributes 70% of its growth to owned, earned, peer-to-peer, or organic channels), MadHappy , and Sass & Belle , focus on responding to almost every customer on Instagram. What if I told you engaging with your customers on Instagram can double or triple your revenue?

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4 Tips for Onboarding New Employees in a Virtual World

Hinge Marketing

You’ve just deemed this person worthy of joining your team and company. Now it’s your job to ensure they feel welcome, know what they’re doing and settle in nicely. . Below, I outlined four steps to make this tall order seem much more manageable in a virtual world. Give them the tools they need. Plan the first week. Ask for feedback. Office buddies.